{"id":"https://openalex.org/W4251615264","doi":"https://doi.org/10.1007/978-3-663-10266-3_23","title":"Wirtschaftlichkeit des Kundenbindungsmanagements","display_name":"Wirtschaftlichkeit des Kundenbindungsmanagements","publication_year":2005,"publication_date":"2005-01-01","ids":{"openalex":"https://openalex.org/W4251615264","doi":"https://doi.org/10.1007/978-3-663-10266-3_23"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-663-10266-3_23","doi":"https://doi.org/10.1007/978-3-663-10266-3_23","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-663-10266-3_23","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbuch Kundenbindungsmanagement","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4246176729","display_name":"Handbuch Kundenbindungsmanagement"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5109232432","display_name":"Manfred Bruhn","orcid":"https://orcid.org/0000-0001-9422-5697","observed_orcids":["https://orcid.org/0000-0001-9422-5697"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Manfred Bruhn","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5068726725","display_name":"Dominik Georgi","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Dominik Georgi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":8.0522,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.98008337,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"589","last_page":"619"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.6869999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.6869999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.2793000042438507,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10910","display_name":"Corporate Governance and Management","score":0.02019999921321869,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.9710000157356262},{"id":"https://openalex.org/keywords/cost-effectiveness","display_name":"cost-effectiveness","score":0.8220000267028809},{"id":"https://openalex.org/keywords/economic-efficiency","display_name":"economic efficiency","score":0.5770000219345093},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.5049999952316284},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.39899998903274536}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.30099454522132874}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-663-10266-3_23","doi":"https://doi.org/10.1007/978-3-663-10266-3_23","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-663-10266-3_23","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbuch Kundenbindungsmanagement","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":16,"referenced_works":["https://openalex.org/W17117364","https://openalex.org/W1914348322","https://openalex.org/W2497361496","https://openalex.org/W2497650155","https://openalex.org/W2502047130","https://openalex.org/W2505480656","https://openalex.org/W2902225836","https://openalex.org/W3176502092","https://openalex.org/W4212806003","https://openalex.org/W4231289749","https://openalex.org/W4236283289","https://openalex.org/W4239827272","https://openalex.org/W4246519115","https://openalex.org/W4255130721","https://openalex.org/W4300471567","https://openalex.org/W4301377693"],"related_works":["https://openalex.org/W2495854743","https://openalex.org/W4243217599","https://openalex.org/W4230762383","https://openalex.org/W1008336396","https://openalex.org/W4237598083","https://openalex.org/W2503810427","https://openalex.org/W4229818519","https://openalex.org/W4238896090","https://openalex.org/W2491073803","https://openalex.org/W4256290644"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2022-05-12T00:00:00"}