{"id":"https://openalex.org/W4250745002","doi":"https://doi.org/10.1007/978-3-8349-8051-9_9","title":"Beziehungsmanagement durch virtuelle Kundeneinbindung in den Innovationsprozess","display_name":"Beziehungsmanagement durch virtuelle Kundeneinbindung in den Innovationsprozess","publication_year":2009,"publication_date":"2009-03-03","ids":{"openalex":"https://openalex.org/W4250745002","doi":"https://doi.org/10.1007/978-3-8349-8051-9_9"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-8349-8051-9_9","doi":"https://doi.org/10.1007/978-3-8349-8051-9_9","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-8051-9_9","pdf_url":null,"source":{"id":"https://openalex.org/S4306463307","display_name":"Gabler eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Kundenorientierte Unternehmensf\u00fchrung","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W3209848202","display_name":"Kundenorientierte Unternehmensf\u00fchrung"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5040742026","display_name":"Johann F\u00fcller","orcid":"https://orcid.org/0000-0001-6666-1926","observed_orcids":["https://orcid.org/0000-0001-6666-1926"]},"institutions":[{"id":"https://openalex.org/I190249584","display_name":"Universit\u00e4t Innsbruck","ror":"https://ror.org/054pv6659","country_code":"AT","type":"education","lineage":["https://openalex.org/I190249584"]}],"countries":["AT"],"is_corresponding":false,"raw_author_name":"Johann F\u00fcller","raw_affiliation_strings":["Institut f\u00fcr Strategisches Management, Marketing und Tourismus, Universit\u00e4t Innsbruck, Universit\u00e4tsstr. 15, A-6020, Innsbruck","Institut f\u00fcr Strategisches Management, Marketing und Tourismus, Universit\u00e4t Innsbruck, Innsbruck"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut f\u00fcr Strategisches Management, Marketing und Tourismus, Universit\u00e4t Innsbruck, Universit\u00e4tsstr. 15, A-6020, Innsbruck","institution_ids":["https://openalex.org/I190249584"]},{"raw_affiliation_string":"Institut f\u00fcr Strategisches Management, Marketing und Tourismus, Universit\u00e4t Innsbruck, Innsbruck","institution_ids":["https://openalex.org/I190249584"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5068993649","display_name":"Hans M\u00fchlbacher","orcid":"https://orcid.org/0000-0001-8462-1143","observed_orcids":["https://orcid.org/0000-0001-8462-1143"]},"institutions":[{"id":"https://openalex.org/I190249584","display_name":"Universit\u00e4t Innsbruck","ror":"https://ror.org/054pv6659","country_code":"AT","type":"education","lineage":["https://openalex.org/I190249584"]}],"countries":["AT"],"is_corresponding":false,"raw_author_name":"Hans M\u00fchlbacher","raw_affiliation_strings":["Institut f\u00fcr Strategisches Management, Marketing und Tourismus, Universit\u00e4t Innsbruck, Universit\u00e4tsstr. 15, A-6020, Innsbruck","Institut f\u00fcr Strategisches Management, Marketing und Tourismus, Universit\u00e4t Innsbruck, Innsbruck"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut f\u00fcr Strategisches Management, Marketing und Tourismus, Universit\u00e4t Innsbruck, Universit\u00e4tsstr. 15, A-6020, Innsbruck","institution_ids":["https://openalex.org/I190249584"]},{"raw_affiliation_string":"Institut f\u00fcr Strategisches Management, Marketing und Tourismus, Universit\u00e4t Innsbruck, Innsbruck","institution_ids":["https://openalex.org/I190249584"]}]},{"author_position":"last","author":{"id":null,"display_name":"Michael Bartl","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Michael Bartl","raw_affiliation_strings":["HYVEAG, Schellingstr. 45, D-80799, M\u00fcnchen","HYVEAG, M\u00fcnchen"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"HYVEAG, Schellingstr. 45, D-80799, M\u00fcnchen","institution_ids":[]},{"raw_affiliation_string":"HYVEAG, M\u00fcnchen","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.66030195,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"197","last_page":"221"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.6636000275611877,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.6636000275611877,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.14249999821186066,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11675","display_name":"Open Source Software Innovations","score":0.0737999975681305,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.859000027179718},{"id":"https://openalex.org/keywords/innovation-process","display_name":"innovation process","score":0.7229999899864197},{"id":"https://openalex.org/keywords/co-creation","display_name":"co-creation","score":0.6700000166893005},{"id":"https://openalex.org/keywords/customer-participation","display_name":"customer participation","score":0.47600001096725464},{"id":"https://openalex.org/keywords/customer-orientation","display_name":"customer orientation","score":0.753000020980835},{"id":"https://openalex.org/keywords/trust","display_name":"trust","score":0.6639999747276306},{"id":"https://openalex.org/keywords/product-interest","display_name":"product interest","score":0.6710000038146973},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9909999966621399},{"id":"https://openalex.org/keywords/virtual-prototype","display_name":"virtual prototype","score":0.6230000257492065},{"id":"https://openalex.org/keywords/consumer-goods-market","display_name":"consumer goods market","score":0.5830000042915344}],"concepts":[{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3650428056716919}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-8349-8051-9_9","doi":"https://doi.org/10.1007/978-3-8349-8051-9_9","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-8051-9_9","pdf_url":null,"source":{"id":"https://openalex.org/S4306463307","display_name":"Gabler eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Kundenorientierte Unternehmensf\u00fchrung","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","score":0.5378999710083008,"display_name":"Industry, innovation and infrastructure"}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":56,"referenced_works":["https://openalex.org/W80105687","https://openalex.org/W96875295","https://openalex.org/W158516888","https://openalex.org/W166398305","https://openalex.org/W206093245","https://openalex.org/W635913043","https://openalex.org/W1517701247","https://openalex.org/W1552480497","https://openalex.org/W1574655732","https://openalex.org/W1590505486","https://openalex.org/W1594945480","https://openalex.org/W1825177304","https://openalex.org/W1978125164","https://openalex.org/W1982983502","https://openalex.org/W1983895294","https://openalex.org/W2000718498","https://openalex.org/W2018941638","https://openalex.org/W2020976086","https://openalex.org/W2040332982","https://openalex.org/W2042516912","https://openalex.org/W2044776966","https://openalex.org/W2047562908","https://openalex.org/W2050988583","https://openalex.org/W2054347393","https://openalex.org/W2060179528","https://openalex.org/W2061609477","https://openalex.org/W2070951272","https://openalex.org/W2080405349","https://openalex.org/W2080941968","https://openalex.org/W2096610461","https://openalex.org/W2097173902","https://openalex.org/W2110612952","https://openalex.org/W2113136459","https://openalex.org/W2131013852","https://openalex.org/W2137247419","https://openalex.org/W2138903432","https://openalex.org/W2140728436","https://openalex.org/W2159981385","https://openalex.org/W2166649938","https://openalex.org/W2167142086","https://openalex.org/W2329090731","https://openalex.org/W2500314140","https://openalex.org/W2755464712","https://openalex.org/W2946393069","https://openalex.org/W3124620852","https://openalex.org/W3125754984","https://openalex.org/W3126732555","https://openalex.org/W3199526393","https://openalex.org/W4206684785","https://openalex.org/W4233764962","https://openalex.org/W4237032803","https://openalex.org/W4238880632","https://openalex.org/W4247212285","https://openalex.org/W4248108213","https://openalex.org/W4248751164","https://openalex.org/W4249526103"],"related_works":["https://openalex.org/W4241985165","https://openalex.org/W2943936024","https://openalex.org/W2142400647","https://openalex.org/W652710969","https://openalex.org/W7208393420","https://openalex.org/W2914197295","https://openalex.org/W56380766","https://openalex.org/W1570881931","https://openalex.org/W19721362","https://openalex.org/W2486844101"],"abstract_inverted_index":{"Die":[0],"internetbasierte":[1],"Einbindung":[2],"von":[3,92,121],"Kunden":[4,93,117,162],"in":[5,74,107,118,168],"Innovationsprozesse":[6],"stellt":[7],"ein":[8],"neuartiges":[9],"und":[10,54,69,72,113,131,157,164,177],"viel":[11],"versprechendes":[12],"Customer":[13],"Relationship":[14],"Management":[15],"(CRM)":[16],"Instrument":[17],"dar.":[18],"Ergebnisse":[19],"der":[20,31,108,122,160],"hier":[21],"vorgestellten":[22],"Studie":[23],"zeigen,":[24],"dass":[25,145],"engagierte":[26],"Kunden,":[27],"die":[28,64,109,114,146,158,167],"aktiv":[29],"an":[30],"Entwicklung":[32,169],"neuer":[33],"Produkte":[34,171,181],"oder":[35],"Dienstleistungen":[36],"mitwirkten,":[37],"das":[38,111,155],"Unternehmen,":[39],"mit":[40,82],"dem":[41],"sie":[42],"virtuell":[43],"interagieren,":[44],"als":[45,133,174,179],"kundenorientiert":[46],"einsch\u00e4tzen,":[47],"sich":[48,97],"ernst":[49],"genommen":[50],"f\u00fchlen,":[51],"Vertrauen":[52],"entwickeln":[53],"einer":[55,83,104],"wiederholten":[56],"aktiven":[57],"Zusammenarbeit":[58],"zustimmen.":[59],"Dies":[60],"spricht":[61],"insbesondere":[62],"daf\u00fcr,":[63],"M\u00f6glichkeiten":[65],"des":[66,78],"Internets":[67],"auszusch\u00f6pfen":[68],"eine":[70,100,136,151],"intensivere":[71],"bereits":[73],"den":[75,119],"fr\u00fchen":[76],"Phasen":[77],"Innovationsprozesses":[79],"beginnende":[80],"Beziehung":[81,101],"Vielzahl":[84],"\u2014":[85,91],"im":[86,102,149],"Konsumg\u00fctermarkt":[87],"h\u00e4ufig":[88,172],"anonymen":[89],"Zahl":[90],"aufzubauen.":[94],"Es":[95],"handelt":[96],"hierbei":[98],"um":[99],"Sinne":[103],"virtuellen":[105],"Entwicklungskooperation,":[106],"Bed\u00fcrfnisse,":[110],"Anwendungswissen":[112],"Kreativit\u00e4t":[115],"innovativer":[116],"Leistungserstellungsprozess":[120],"Ideenfindung":[123],"bis":[124],"hin":[125],"zur":[126],"Markteinf\u00fchrung":[127],"integriert":[128],"werden":[129],"k\u00f6nnen":[130],"somit":[132],"Voraussetzung":[134],"f\u00fcr":[135],"konsequente":[137],"Kundenorientierung":[138],"stehen.":[139],"Dar\u00fcber":[140],"hinaus":[141],"konnte":[142],"gezeigt":[143],"werden,":[144],"virtuelle":[147],"Kundeneinbindung":[148],"Innovationsprozess":[150],"positive":[152],"Wirkung":[153],"auf":[154],"Produktinteresse":[156],"Kaufabsicht":[159],"partizipierenden":[161],"hat":[163],"dies,":[165],"obwohl":[166],"befindlichen":[170],"nur":[173],"virtueller":[175],"Prototyp":[176],"nicht":[178],"physische":[180],"existierten.":[182]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2022-05-12T00:00:00"}