{"id":"https://openalex.org/W4250415178","doi":"https://doi.org/10.29408/veles.v4i2.2393","title":"Beauty Advertisement Products in Forming the Reality of Society: A Critical Discourse Analysis","display_name":"Beauty Advertisement Products in Forming the Reality of Society: A Critical Discourse Analysis","publication_year":2020,"publication_date":"2020-10-24","ids":{"openalex":"https://openalex.org/W4250415178","doi":"https://doi.org/10.29408/veles.v4i2.2393"},"language":"en","primary_location":{"id":"doi:10.29408/veles.v4i2.2393","doi":"https://doi.org/10.29408/veles.v4i2.2393","is_oa":true,"landing_page_url":"https://doi.org/10.29408/veles.v4i2.2393","pdf_url":"http://e-journal.hamzanwadi.ac.id/index.php/veles/article/download/2393/1393","source":{"id":"https://openalex.org/S4210202725","display_name":"Voices of English Language Education Society","issn_l":"2579-7484","issn":["2579-7484"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315196","host_organization_name":"Universitas Hamzanwadi","host_organization_lineage":["https://openalex.org/P4310315196"],"host_organization_lineage_names":["Universitas Hamzanwadi"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"VELES Voices of English Language Education Society","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://e-journal.hamzanwadi.ac.id/index.php/veles/article/download/2393/1393","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"UIN Syarif Hidayatullah Jakarta","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I153562115","display_name":"Syarif Hidayatullah State Islamic University Jakarta","ror":"https://ror.org/00c7fav87","country_code":"ID","type":"education","lineage":["https://openalex.org/I153562115"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"UIN Syarif Hidayatullah Jakarta","raw_affiliation_strings":["UIN Syarif Hidayatullah Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UIN Syarif Hidayatullah Jakarta","institution_ids":["https://openalex.org/I153562115"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062626419","display_name":"Didin Nuruddin Hidayat","orcid":"https://orcid.org/0000-0002-7506-4258","observed_orcids":["https://orcid.org/0000-0002-7506-4258"]},"institutions":[{"id":"https://openalex.org/I153562115","display_name":"Syarif Hidayatullah State Islamic University Jakarta","ror":"https://ror.org/00c7fav87","country_code":"ID","type":"education","lineage":["https://openalex.org/I153562115"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Didin Nuruddin Hidayat","raw_affiliation_strings":["UIN Syarif Hidayatullah Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UIN Syarif Hidayatullah Jakarta","institution_ids":["https://openalex.org/I153562115"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5010927244","display_name":"Desruinova Kusuma","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I153562115","display_name":"Syarif Hidayatullah State Islamic University Jakarta","ror":"https://ror.org/00c7fav87","country_code":"ID","type":"education","lineage":["https://openalex.org/I153562115"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Desruinova Kusuma","raw_affiliation_strings":["UIN Syarif Hidayatullah Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UIN Syarif Hidayatullah Jakarta","institution_ids":["https://openalex.org/I153562115"]}]},{"author_position":"middle","author":{"id":null,"display_name":"UIN Syarif Hidayatullah Jakarta","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I153562115","display_name":"Syarif Hidayatullah State Islamic University Jakarta","ror":"https://ror.org/00c7fav87","country_code":"ID","type":"education","lineage":["https://openalex.org/I153562115"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"UIN Syarif Hidayatullah Jakarta","raw_affiliation_strings":["UIN Syarif Hidayatullah Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UIN Syarif Hidayatullah Jakarta","institution_ids":["https://openalex.org/I153562115"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5019719690","display_name":"Alek Alek","orcid":"https://orcid.org/0000-0002-1907-2851","observed_orcids":["https://orcid.org/0000-0002-1907-2851"]},"institutions":[{"id":"https://openalex.org/I153562115","display_name":"Syarif Hidayatullah State Islamic University Jakarta","ror":"https://ror.org/00c7fav87","country_code":"ID","type":"education","lineage":["https://openalex.org/I153562115"]},{"id":"https://openalex.org/I3133421993","display_name":"State University of Jakarta","ror":"https://ror.org/01hgg7b81","country_code":"ID","type":"education","lineage":["https://openalex.org/I3133421993"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Alek Alek","raw_affiliation_strings":["UIN Syarif Hidayatullah Jakarta","Universitas Negeri Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UIN Syarif Hidayatullah Jakarta","institution_ids":["https://openalex.org/I153562115"]},{"raw_affiliation_string":"Universitas Negeri Jakarta","institution_ids":["https://openalex.org/I3133421993"]}]},{"author_position":"middle","author":{"id":null,"display_name":"UIN Syarif Hidayatullah Jakarta","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"UIN Syarif Hidayatullah Jakarta","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5005291619","display_name":"Maya Defianty","orcid":"https://orcid.org/0000-0003-0330-1661","observed_orcids":["https://orcid.org/0000-0003-0330-1661"]},"institutions":[{"id":"https://openalex.org/I153562115","display_name":"Syarif Hidayatullah State Islamic University Jakarta","ror":"https://ror.org/00c7fav87","country_code":"ID","type":"education","lineage":["https://openalex.org/I153562115"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Maya Defianty","raw_affiliation_strings":["UIN Syarif Hidayatullah Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UIN Syarif Hidayatullah Jakarta","institution_ids":["https://openalex.org/I153562115"]}]},{"author_position":"middle","author":{"id":null,"display_name":"UIN Syarif Hidayatullah Jakarta","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"UIN Syarif Hidayatullah Jakarta","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5030847156","display_name":"Rahmah Purwahida","orcid":"https://orcid.org/0000-0001-5249-1997","observed_orcids":["https://orcid.org/0000-0001-5249-1997"]},"institutions":[{"id":"https://openalex.org/I3133421993","display_name":"State University of Jakarta","ror":"https://ror.org/01hgg7b81","country_code":"ID","type":"education","lineage":["https://openalex.org/I3133421993"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rahmah Purwahida","raw_affiliation_strings":["Universitas Negeri Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Negeri Jakarta","institution_ids":["https://openalex.org/I3133421993"]}]},{"author_position":"last","author":{"id":null,"display_name":"Universitas Negeri Jakarta","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Universitas Negeri Jakarta","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.2319,"has_fulltext":true,"cited_by_count":11,"citation_normalized_percentile":{"value":0.8062697,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"4","issue":"2","first_page":"191","last_page":"198"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.5938000082969666,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.5938000082969666,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13814","display_name":"Cultural and political discourse analysis","score":0.19910000264644623,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.08709999918937683,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cosmetic-advertising","display_name":"cosmetics advertising","score":0.8100000023841858},{"id":"https://openalex.org/keywords/advertising-discourse","display_name":"advertising discourse","score":0.7139999866485596},{"id":"https://openalex.org/keywords/consumer-persuasion","display_name":"consumer persuasion","score":0.4779999852180481},{"id":"https://openalex.org/keywords/brand-comparison","display_name":"brand comparison","score":0.45899999141693115},{"id":"https://openalex.org/keywords/youtube-advertising","display_name":"YouTube advertising","score":0.7099999785423279},{"id":"https://openalex.org/keywords/discursive-practices","display_name":"discursive practices","score":0.5009999871253967},{"id":"https://openalex.org/keywords/sociocultural-practices","display_name":"sociocultural practices","score":0.9649999737739563},{"id":"https://openalex.org/keywords/ideology-in-advertising","display_name":"ideology in advertising","score":0.6029999852180481}],"concepts":[{"id":"https://openalex.org/C2780620123","wikidata":"https://www.wikidata.org/wiki/Q7242","display_name":"Beauty","level":2,"score":0.9278497695922852},{"id":"https://openalex.org/C2779115301","wikidata":"https://www.wikidata.org/wiki/Q752118","display_name":"Sympathy","level":2,"score":0.8950173854827881},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7955961227416992},{"id":"https://openalex.org/C158071213","wikidata":"https://www.wikidata.org/wiki/Q7257","display_name":"Ideology","level":3,"score":0.6837033033370972},{"id":"https://openalex.org/C2779030433","wikidata":"https://www.wikidata.org/wiki/Q1789511","display_name":"Critical discourse analysis","level":4,"score":0.6247591376304626},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5653659701347351},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5142833590507507},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.45997074246406555},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.41774114966392517},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3028898537158966},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.2998380661010742},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.23892560601234436},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2181296944618225},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.20432531833648682},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.19081321358680725},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.10789203643798828},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.10191532969474792},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.29408/veles.v4i2.2393","doi":"https://doi.org/10.29408/veles.v4i2.2393","is_oa":true,"landing_page_url":"https://doi.org/10.29408/veles.v4i2.2393","pdf_url":"http://e-journal.hamzanwadi.ac.id/index.php/veles/article/download/2393/1393","source":{"id":"https://openalex.org/S4210202725","display_name":"Voices of English Language Education Society","issn_l":"2579-7484","issn":["2579-7484"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315196","host_organization_name":"Universitas Hamzanwadi","host_organization_lineage":["https://openalex.org/P4310315196"],"host_organization_lineage_names":["Universitas Hamzanwadi"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"VELES Voices of English Language Education Society","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.29408/veles.v4i2.2393","doi":"https://doi.org/10.29408/veles.v4i2.2393","is_oa":true,"landing_page_url":"https://doi.org/10.29408/veles.v4i2.2393","pdf_url":"http://e-journal.hamzanwadi.ac.id/index.php/veles/article/download/2393/1393","source":{"id":"https://openalex.org/S4210202725","display_name":"Voices of English Language Education Society","issn_l":"2579-7484","issn":["2579-7484"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315196","host_organization_name":"Universitas Hamzanwadi","host_organization_lineage":["https://openalex.org/P4310315196"],"host_organization_lineage_names":["Universitas Hamzanwadi"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"VELES Voices of English Language Education Society","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4250415178.pdf","grobid_xml":"https://content.openalex.org/works/W4250415178.grobid-xml"},"referenced_works_count":20,"referenced_works":["https://openalex.org/W645066269","https://openalex.org/W1242288942","https://openalex.org/W1483074234","https://openalex.org/W1505416059","https://openalex.org/W1511736487","https://openalex.org/W1513088263","https://openalex.org/W1520944543","https://openalex.org/W1735617816","https://openalex.org/W2014146327","https://openalex.org/W2035979957","https://openalex.org/W2097980761","https://openalex.org/W2111955905","https://openalex.org/W2131816959","https://openalex.org/W2576591372","https://openalex.org/W2765194085","https://openalex.org/W2949936871","https://openalex.org/W3003122768","https://openalex.org/W3149372677","https://openalex.org/W4248308225","https://openalex.org/W6630908737"],"related_works":["https://openalex.org/W4387064118","https://openalex.org/W7204865995","https://openalex.org/W4297680337","https://openalex.org/W3107269736","https://openalex.org/W3032389071","https://openalex.org/W3034910698","https://openalex.org/W7203863729","https://openalex.org/W3158614729","https://openalex.org/W7055317023","https://openalex.org/W2840745302"],"abstract_inverted_index":{"Through":[0],"advertisements":[1,118,133,166,202],"aired":[2],"on":[3,104,128],"television,":[4],"electronic":[5],"media,":[6,10],"online,":[7],"and":[8,28,49,106,155,175,193],"printed":[9],"it":[11],"is":[12,37],"easy":[13],"for":[14],"the":[15,31,38,56,70,75,85,101,112,117,162,165,177,184,201,204,209,212],"public":[16,72],"to":[17,54,83,99,173],"obtain":[18,111],"product":[19],"information":[20],"from":[21,69,89],"various":[22],"brands":[23],"displaying":[24],"attractive":[25],"images,":[26],"visuals,":[27],"texts.":[29],"Indeed,":[30],"most":[32],"significant":[33],"influence":[34],"in":[35,66,164,169,197],"advertising":[36],"use":[39],"of":[40,58,63,119,179,207,211],"text":[41],"that":[42,77,124,161,200],"can":[43],"change":[44],"potential":[45,71,180,213],"consumer":[46],"communities'":[47],"perceptions":[48],"perspectives.":[50],"The":[51,158],"study":[52,115],"aims":[53],"analyze":[55],"advertisement":[57,62],"two":[59,120],"competing":[60,121],"brands'":[61],"beauty":[64,86,108,122],"products":[65,123],"gaining":[67],"sympathy":[68,178,210],"customers.":[73],"Despite":[74],"fact":[76],"some":[78],"research":[79],"studies":[80,103],"have":[81,125],"attempted":[82],"reveal":[84],"advertisements'":[87],"ideology":[88],"a":[90,171],"Critical":[91,138],"Discourse":[92],"Analysis":[93,139],"perspective,":[94],"little":[95],"has":[96],"been":[97,126],"done":[98],"uncover":[100],"comparative":[102],"local":[105],"international":[107],"products.":[109],"To":[110],"data,":[113],"this":[114],"examined":[116],"displayed":[127],"online":[129],"media":[130],"(YouTube).":[131],"These":[132],"were":[134,167,186],"analyzed":[135],"by":[136,141,189],"using":[137],"(CDA)":[140],"Norman":[142],"Fair":[143],"Clough.":[144],"CDA":[145],"was":[146],"divided":[147],"into":[148],"three":[149],"interrelated":[150],"dimensions:":[151],"texts,":[152],"discourse":[153],"practices,":[154],"socio-cultural":[156],"practices.":[157],"findings":[159],"revealed":[160],"texts":[163,185],"formulated":[168],"such":[170],"way":[172],"persuade":[174],"attract":[176],"buyers.":[181,214],"In":[182],"addition,":[183],"also":[187],"created":[188],"elevating":[190],"existing":[191],"realities":[192,196],"shaping":[194],"certain":[195],"society":[198],"so":[199],"achieved":[203],"ultimate":[205],"goal":[206],"reaching":[208]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2022-05-12T00:00:00"}
