{"id":"https://openalex.org/W4250176101","doi":"https://doi.org/10.31227/osf.io/sdrf5","title":"PENGARUH BRAND IMAGE DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN BATIK JETIS SIDOARJO DIMEDIASI OLEH MINAT BELI","display_name":"PENGARUH BRAND IMAGE DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN BATIK JETIS SIDOARJO DIMEDIASI OLEH MINAT BELI","publication_year":2018,"publication_date":"2018-04-26","ids":{"openalex":"https://openalex.org/W4250176101","doi":"https://doi.org/10.31227/osf.io/sdrf5"},"language":"id","primary_location":{"id":"doi:10.31227/osf.io/sdrf5","doi":"https://doi.org/10.31227/osf.io/sdrf5","is_oa":true,"landing_page_url":"https://doi.org/10.31227/osf.io/sdrf5","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"volume":null,"type":"preprint","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.31227/osf.io/sdrf5","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5025071651","display_name":"Muhammad Mufti Mubarok","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Muhammad Mufti Mubarok","raw_affiliation_strings":["image dan sikap konsumen"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"image dan sikap konsumen","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5025071651"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9980000257492065},{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.9639999866485596},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9850000143051147},{"id":"https://openalex.org/keywords/purchase-interest","display_name":"purchase interest","score":0.6230000257492065},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.7409999966621399},{"id":"https://openalex.org/keywords/batik","display_name":"batik","score":0.6349999904632568},{"id":"https://openalex.org/keywords/sidoarjo","display_name":"Sidoarjo","score":0.7950000166893005},{"id":"https://openalex.org/keywords/local-economic-development","display_name":"local economic development","score":0.6859999895095825}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.617982804775238},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.5058002471923828},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.39489489793777466},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.33465927839279175},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.2175038456916809},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.21661260724067688}],"mesh":[],"locations_count":6,"locations":[{"id":"doi:10.31227/osf.io/sdrf5","doi":"https://doi.org/10.31227/osf.io/sdrf5","is_oa":true,"landing_page_url":"https://doi.org/10.31227/osf.io/sdrf5","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},{"id":"pmh:oai:RePEc:osf:inarxi:sdrf5_v1","doi":null,"is_oa":false,"landing_page_url":"https://osf.io/download/5ae205e16774af000dc011f0/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"preprint"},{"id":"pmh:oai:share.osf.io:460A8-872-071","doi":null,"is_oa":false,"landing_page_url":"http://doi.org/10.31227/OSF.IO/SDRF5","pdf_url":null,"source":{"id":"https://openalex.org/S4306402438","display_name":"INA-Rxiv (OSF Preprints)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2799848540","host_organization_name":"Center for Open Science","host_organization_lineage":["https://openalex.org/I2799848540"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"preprint"},{"id":"pmh:oai:share.osf.io:7eee380d-df6b-42fd-a826-2c8435fa32c3","doi":null,"is_oa":true,"landing_page_url":"https://osf.io/sdrf5","pdf_url":null,"source":{"id":"https://openalex.org/S4306402438","display_name":"INA-Rxiv (OSF Preprints)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2799848540","host_organization_name":"Center for Open Science","host_organization_lineage":["https://openalex.org/I2799848540"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Preprint"},{"id":"pmh:oai:share.osf.io:E0223-66F-E78","doi":null,"is_oa":false,"landing_page_url":"http://api.osf.io/v2/nodes/2f8hg/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401127","display_name":"OSF Preprints (OSF Preprints)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2799848540","host_organization_name":"Center for Open Science","host_organization_lineage":["https://openalex.org/I2799848540"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"project"},{"id":"pmh:oai:share.osf.io:bed75b80-484e-47b3-ab63-5313ff037f1c","doi":null,"is_oa":true,"landing_page_url":"https://osf.io/2f8hg","pdf_url":null,"source":{"id":"https://openalex.org/S4306401127","display_name":"OSF Preprints (OSF Preprints)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2799848540","host_organization_name":"Center for Open Science","host_organization_lineage":["https://openalex.org/I2799848540"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Project"}],"best_oa_location":{"id":"doi:10.31227/osf.io/sdrf5","doi":"https://doi.org/10.31227/osf.io/sdrf5","is_oa":true,"landing_page_url":"https://doi.org/10.31227/osf.io/sdrf5","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W41423677","https://openalex.org/W1566787029","https://openalex.org/W1869890869","https://openalex.org/W2529694168","https://openalex.org/W2619408202","https://openalex.org/W3138720246","https://openalex.org/W3205549108"],"related_works":["https://openalex.org/W2193367388","https://openalex.org/W2894049589","https://openalex.org/W7051626979","https://openalex.org/W2237155057","https://openalex.org/W1847020581","https://openalex.org/W1801800823","https://openalex.org/W7125201247","https://openalex.org/W4417017690","https://openalex.org/W7216912156","https://openalex.org/W4413331491"],"abstract_inverted_index":{"Dalam":[0,26],"rangka":[1],"pengembangan":[2,6],"ekonomi":[3,7],"daerah,":[4],"maka":[5],"lokal":[8],"sesuai":[9],"potensinya":[10],"menjadi":[11],"suatu":[12],"hal":[13],"yang":[14,47,86],"sangat":[15],"penting.":[16],"Para":[17],"pemilik":[18,51],"industri":[19,52],"batik":[20],"dihadapkan":[21],"pada":[22],"permasalahan":[23],"dalam":[24,31],"pemasarannya.":[25],"upaya":[27],"mempengaruhi":[28],"keputusan":[29,78],"konsumen":[30,54,76],"membeli,":[32],"salah":[33],"satunya":[34],"adalah":[35,68],"berusaha":[36],"untuk":[37,69],"menarik":[38],"minat":[39,88],"konsumen.":[40],"Citra":[41],"dan":[42,74,82],"sikap":[43,56,75],"merupakan":[44],"beberapa":[45],"faktor":[46],"harus":[48],"diperhatikan":[49],"para":[50],"agar":[53],"memiliki":[55],"positif":[57],"terhadap":[58,77],"citra":[59],"dari":[60,65],"produk":[61],"itu":[62],"sendiri.":[63],"Tujuan":[64],"penelitian":[66],"ini":[67],"mengetahui":[70],"pengaruh":[71],"brand":[72],"image":[73],"pembelian":[79],"secara":[80,83],"langsung":[81,85],"tidak":[84],"dimediasi":[87],"beli.":[89]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2}],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2022-05-12T00:00:00"}