{"id":"https://openalex.org/W4248660655","doi":"https://doi.org/10.1017/s1052150x00400035","title":"Marketing and the Vulnerable","display_name":"Marketing and the Vulnerable","publication_year":1998,"publication_date":"1998-01-01","ids":{"openalex":"https://openalex.org/W4248660655","doi":"https://doi.org/10.1017/s1052150x00400035"},"language":"en","primary_location":{"id":"doi:10.1017/s1052150x00400035","doi":"https://doi.org/10.1017/s1052150x00400035","is_oa":false,"landing_page_url":"https://doi.org/10.1017/s1052150x00400035","pdf_url":null,"source":{"id":"https://openalex.org/S9702615","display_name":"Business Ethics Quarterly","issn_l":"1052-150X","issn":["1052-150X","2153-3326"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310311721","host_organization_name":"Cambridge University Press","host_organization_lineage":["https://openalex.org/P4310311721","https://openalex.org/P4310311702"],"host_organization_lineage_names":["Cambridge University Press","University of Cambridge"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business Ethics Quarterly","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046158225","display_name":"George G. Brenkert","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"George G. Brenkert","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5046158225"],"corresponding_institution_ids":[],"apc_list":{"value":3550,"currency":"USD","value_usd":3550},"apc_paid":null,"fwci":5.2336,"has_fulltext":false,"cited_by_count":68,"citation_normalized_percentile":{"value":0.95133588,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"8","issue":"S1","first_page":"7","last_page":"20"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11058","display_name":"Ethics in Business and Education","score":0.9506999850273132,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11058","display_name":"Ethics in Business and Education","score":0.9506999850273132,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.026499999687075615,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.010400000028312206,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/vulnerable-customers","display_name":"vulnerable customers","score":0.6970000267028809},{"id":"https://openalex.org/keywords/marketing-ethics","display_name":"marketing ethics","score":0.7649999856948853},{"id":"https://openalex.org/keywords/vulnerable-consumers","display_name":"vulnerable consumers","score":0.5730000138282776},{"id":"https://openalex.org/keywords/unfair-treatment","display_name":"unfair treatment","score":0.6930000185966492},{"id":"https://openalex.org/keywords/consumer-harm","display_name":"consumer harm","score":0.6150000095367432},{"id":"https://openalex.org/keywords/marketing-campaigns","display_name":"marketing campaigns","score":0.546999990940094}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6867556571960449},{"id":"https://openalex.org/C95713431","wikidata":"https://www.wikidata.org/wiki/Q631425","display_name":"Vulnerability (computing)","level":2,"score":0.5739440321922302},{"id":"https://openalex.org/C2780623907","wikidata":"https://www.wikidata.org/wiki/Q106394435","display_name":"Disadvantaged","level":2,"score":0.5495339035987854},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5068462491035461},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.49599990248680115},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.38884487748146057},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.32993462681770325},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1858578324317932},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.08378824591636658},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.06663709878921509},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1017/s1052150x00400035","doi":"https://doi.org/10.1017/s1052150x00400035","is_oa":false,"landing_page_url":"https://doi.org/10.1017/s1052150x00400035","pdf_url":null,"source":{"id":"https://openalex.org/S9702615","display_name":"Business Ethics Quarterly","issn_l":"1052-150X","issn":["1052-150X","2153-3326"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310311721","host_organization_name":"Cambridge University Press","host_organization_lineage":["https://openalex.org/P4310311721","https://openalex.org/P4310311702"],"host_organization_lineage_names":["Cambridge University Press","University of Cambridge"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business Ethics Quarterly","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/10","display_name":"Reduced inequalities","score":0.5}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":14,"referenced_works":["https://openalex.org/W597575585","https://openalex.org/W1523219861","https://openalex.org/W1963701688","https://openalex.org/W1978501675","https://openalex.org/W2054270835","https://openalex.org/W2323102987","https://openalex.org/W2513431459","https://openalex.org/W2799009390","https://openalex.org/W2909221620","https://openalex.org/W2910587573","https://openalex.org/W2970567352","https://openalex.org/W3179816824","https://openalex.org/W4211095220","https://openalex.org/W4211206576"],"related_works":["https://openalex.org/W2416973365","https://openalex.org/W2081242945","https://openalex.org/W1971909750","https://openalex.org/W2060556388","https://openalex.org/W1202317201","https://openalex.org/W4309037484","https://openalex.org/W2155838708","https://openalex.org/W7113679892","https://openalex.org/W2255101649","https://openalex.org/W3091340534"],"abstract_inverted_index":{"Contemporary":[0],"marketing":[1,7,58,66,131,137,144,165,191],"is":[2,29,44],"commonly":[3],"characterized":[4],"by":[5],"the":[6,14,48,68,89,119,122,139,193,202,208],"concept":[8],"which":[9,75,93,167],"enjoins":[10],"marketers":[11,52],"to":[12,22,24,47,59,67,138,148,192,198],"determine":[13],"wants":[15],"and":[16,20,121,157],"needs":[17],"of":[18,36,78,91,204,207],"customers":[19,50],"then":[21],"try":[23],"satisfy":[25],"them.":[26],"This":[27,81],"view":[28],"standardly":[30],"developed,":[31],"not":[32,154,178],"surprisingly,":[33],"in":[34,130,183],"terms":[35],"normal":[37,60,114],"or":[38,174,177],"ordinary":[39],"consumers.":[40],"Much":[41],"less":[42],"frequently":[43],"attention":[45],"given":[46],"vulnerable":[49,69,112,141,194],"whom":[51],"also":[53,70],"(and":[54],"increasingly)":[55],"target.":[56],"Though":[57],"consumers":[61],"raises":[62,71],"many":[63,72],"moral":[64,73],"questions,":[65],"questions":[74],"are":[76,110,153,172,181],"deserving":[77],"greater":[79],"attention.":[80],"paper":[82],"has":[83],"three":[84],"objectives.":[85],"First,":[86],"it":[87],"explores":[88],"notion":[90],"vulnerability":[92],"a":[94],"target":[95],"audience":[96],"might":[97,99],"(or":[98],"not)":[100],"have.":[101],"I":[102,134,162],"argue":[103],"that":[104,136,143,150,164],"we":[105],"must":[106],"distinguish":[107],"those":[108,179],"who":[109],"specially":[111,140],"from":[113],"individuals,":[115],"as":[116,118,201],"well":[117],"susceptible":[120],"disadvantaged":[123],"-":[124],"two":[125],"other":[126],"groups":[127],"often":[128],"distinguished":[129],"literature.":[132],"Second,":[133],"contend":[135],"requires":[142],"campaigns":[145],"be":[146],"designed":[147],"ensure":[149],"these":[151],"individuals":[152],"treated":[155],"unfairly,":[156],"thus":[158],"possibly":[159],"harmed.":[160],"Third,":[161],"maintain":[163],"programs":[166],"violate":[168],"this":[169],"preceding":[170],"injunction":[171],"unethical":[173],"unscrupulous":[175],"whether":[176],"targeted":[180],"harmed":[182],"some":[184],"further":[185],"manner.":[186],"Accordingly,":[187],"social":[188],"control":[189],"over":[190],"cannot":[195],"simply":[196],"look":[197],"consumer":[199],"injury":[200],"measure":[203],"unfair":[205],"treatment":[206],"vulnerable.":[209]},"counts_by_year":[{"year":2026,"cited_by_count":6},{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":8},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":7},{"year":2021,"cited_by_count":7},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2022-05-12T00:00:00"}
