{"id":"https://openalex.org/W4246897444","doi":"https://doi.org/10.1007/978-3-319-74397-4_5","title":"Fetish, Magic, Marketing","display_name":"Fetish, Magic, Marketing","publication_year":2018,"publication_date":"2018-01-01","ids":{"openalex":"https://openalex.org/W4246897444","doi":"https://doi.org/10.1007/978-3-319-74397-4_5"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-319-74397-4_5","doi":"https://doi.org/10.1007/978-3-319-74397-4_5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-74397-4_5","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Magical Capitalism","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4244298860","display_name":"Magical Capitalism"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072914436","display_name":"Eric J. Arnould","orcid":"https://orcid.org/0000-0001-9602-4610","observed_orcids":["https://orcid.org/0000-0001-9602-4610"]},"institutions":[{"id":"https://openalex.org/I51195161","display_name":"\u00c9cole de management de Lyon","ror":"https://ror.org/009gmrj52","country_code":"FR","type":"education","lineage":["https://openalex.org/I51195161"]},{"id":"https://openalex.org/I9927081","display_name":"Aalto University","ror":"https://ror.org/020hwjq30","country_code":"FI","type":"education","lineage":["https://openalex.org/I9927081"]}],"countries":["FI","FR"],"is_corresponding":true,"raw_author_name":"Eric Arnould","raw_affiliation_strings":["Aalto University Business School, Helsinki and EMLYON Business School, Lyon, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Aalto University Business School, Helsinki and EMLYON Business School, Lyon, France","institution_ids":["https://openalex.org/I51195161","https://openalex.org/I9927081"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5021839931","display_name":"Julien Cayla","orcid":"https://orcid.org/0000-0003-3447-6149","observed_orcids":["https://orcid.org/0000-0003-3447-6149"]},"institutions":[{"id":"https://openalex.org/I172675005","display_name":"Nanyang Technological University","ror":"https://ror.org/02e7b5302","country_code":"SG","type":"education","lineage":["https://openalex.org/I172675005"]}],"countries":["SG"],"is_corresponding":false,"raw_author_name":"Julien Cayla","raw_affiliation_strings":["Nanyang Technological University, Singapore, Singapore"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Nanyang Technological University, Singapore, Singapore","institution_ids":["https://openalex.org/I172675005"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5068745412","display_name":"Delphine Dion","orcid":"https://orcid.org/0000-0002-9981-3946","observed_orcids":["https://orcid.org/0000-0002-9981-3946"]},"institutions":[{"id":"https://openalex.org/I124261006","display_name":"\u00c9cole Sup\u00e9rieure des Sciences \u00c9conomiques et Commerciales","ror":"https://ror.org/02dga6j42","country_code":"FR","type":"other","lineage":["https://openalex.org/I124261006"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Delphine Dion","raw_affiliation_strings":["ESSEC Business School, Paris, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"ESSEC Business School, Paris, France","institution_ids":["https://openalex.org/I124261006"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5072914436"],"corresponding_institution_ids":["https://openalex.org/I51195161","https://openalex.org/I9927081"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":19,"citation_normalized_percentile":{"value":0.57875969,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":null,"issue":null,"first_page":"115","last_page":"136"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10344","display_name":"Management and Organizational Studies","score":0.9726999998092651,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10344","display_name":"Management and Organizational Studies","score":0.9726999998092651,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0215000007301569,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/magical-thinking","display_name":"magical thinking","score":0.5960000157356262},{"id":"https://openalex.org/keywords/market-research","display_name":"market analysis","score":0.7440000176429749},{"id":"https://openalex.org/keywords/luxury-marketing","display_name":"luxury marketing","score":0.9909999966621399},{"id":"https://openalex.org/keywords/creative-directors","display_name":"creative directors","score":0.9010000228881836},{"id":"https://openalex.org/keywords/consumer-image","display_name":"consumer image","score":0.6169999837875366},{"id":"https://openalex.org/keywords/sorcery","display_name":"sorcery","score":0.4230000078678131},{"id":"https://openalex.org/keywords/critique-of-rationality","display_name":"critique of rationality","score":0.5180000066757202}],"concepts":[{"id":"https://openalex.org/C2777704519","wikidata":"https://www.wikidata.org/wiki/Q45732","display_name":"MAGIC (telescope)","level":2,"score":0.8955271244049072},{"id":"https://openalex.org/C163258240","wikidata":"https://www.wikidata.org/wiki/Q25342","display_name":"Power (physics)","level":2,"score":0.5278308987617493},{"id":"https://openalex.org/C8193761","wikidata":"https://www.wikidata.org/wiki/Q136783","display_name":"Magical thinking","level":3,"score":0.517145574092865},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.4093072712421417},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.40462207794189453},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3874010443687439},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3640850782394409},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3545413315296173},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.34332433342933655},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C204787440","wikidata":"https://www.wikidata.org/wiki/Q188504","display_name":"Alternative medicine","level":2,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-319-74397-4_5","doi":"https://doi.org/10.1007/978-3-319-74397-4_5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-74397-4_5","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Magical Capitalism","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":62,"referenced_works":["https://openalex.org/W80512224","https://openalex.org/W623862924","https://openalex.org/W1523442640","https://openalex.org/W1543627816","https://openalex.org/W1576632330","https://openalex.org/W1817663963","https://openalex.org/W1964924375","https://openalex.org/W1966017828","https://openalex.org/W1976425572","https://openalex.org/W1985378424","https://openalex.org/W1994724433","https://openalex.org/W1996844698","https://openalex.org/W2001044202","https://openalex.org/W2006046873","https://openalex.org/W2007469276","https://openalex.org/W2008540219","https://openalex.org/W2013131254","https://openalex.org/W2023115679","https://openalex.org/W2103272780","https://openalex.org/W2108975188","https://openalex.org/W2111156981","https://openalex.org/W2111414685","https://openalex.org/W2113596218","https://openalex.org/W2115831105","https://openalex.org/W2129095960","https://openalex.org/W2132449196","https://openalex.org/W2134879642","https://openalex.org/W2147881498","https://openalex.org/W2156867181","https://openalex.org/W2156959761","https://openalex.org/W2160394127","https://openalex.org/W2162237094","https://openalex.org/W2170037104","https://openalex.org/W2175262206","https://openalex.org/W2179006136","https://openalex.org/W2297254822","https://openalex.org/W2314748328","https://openalex.org/W2317018326","https://openalex.org/W2484413424","https://openalex.org/W2502303391","https://openalex.org/W2975691923","https://openalex.org/W3125221005","https://openalex.org/W4206945107","https://openalex.org/W4214535933","https://openalex.org/W4214657446","https://openalex.org/W4232162646","https://openalex.org/W4235809384","https://openalex.org/W4235932677","https://openalex.org/W4243806033","https://openalex.org/W4247060080","https://openalex.org/W4250915023","https://openalex.org/W4251440110","https://openalex.org/W4255166292","https://openalex.org/W6630147267","https://openalex.org/W6637858732","https://openalex.org/W6738119299","https://openalex.org/W6739147022","https://openalex.org/W6815318538","https://openalex.org/W6980737290","https://openalex.org/W7024694324","https://openalex.org/W7056452529","https://openalex.org/W7057898049"],"related_works":["https://openalex.org/W2765421119","https://openalex.org/W2904424957","https://openalex.org/W3087192396","https://openalex.org/W4239850578","https://openalex.org/W4252344308","https://openalex.org/W3095767349","https://openalex.org/W4240495459","https://openalex.org/W2051558356","https://openalex.org/W1764103672","https://openalex.org/W2965255878"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":16}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2022-05-12T00:00:00"}