{"id":"https://openalex.org/W4245683280","doi":"https://doi.org/10.4324/9781315640341","title":"Digital Marketing Excellence","display_name":"Digital Marketing Excellence","publication_year":2017,"publication_date":"2017-03-31","ids":{"openalex":"https://openalex.org/W4245683280","doi":"https://doi.org/10.4324/9781315640341"},"language":"en","primary_location":{"id":"doi:10.4324/9781315640341","doi":"https://doi.org/10.4324/9781315640341","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9781315640341","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},"volume":null,"type":"book","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5058482455","display_name":"Dave Chaffey","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Dave Chaffey","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5104054588","display_name":"PR Smith","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"PR Smith","raw_affiliation_strings":["Independent Consultant, UK,Independent Marketing Consultant, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Independent Consultant, UK,Independent Marketing Consultant, UK","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.0577,"has_fulltext":false,"cited_by_count":208,"citation_normalized_percentile":{"value":0.96636304,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.002899999963119626,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.8859999775886536},{"id":"https://openalex.org/keywords/marketing-planning","display_name":"marketing planning","score":0.9359999895095825},{"id":"https://openalex.org/keywords/customer-oriented-marketing","display_name":"customer-centric marketing","score":0.7570000290870667},{"id":"https://openalex.org/keywords/online-offline-integration","display_name":"online-offline integration","score":0.6119999885559082},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.8970000147819519},{"id":"https://openalex.org/keywords/mobile-marketing","display_name":"mobile marketing","score":0.8349999785423279},{"id":"https://openalex.org/keywords/audience-engagement","display_name":"audience engagement","score":0.7279999852180481},{"id":"https://openalex.org/keywords/data-analytics","display_name":"data analytics","score":0.800000011920929},{"id":"https://openalex.org/keywords/marketing-measurement","display_name":"marketing measurement","score":0.6489999890327454},{"id":"https://openalex.org/keywords/digital-marketing-platforms","display_name":"digital marketing platforms","score":0.6119999885559082},{"id":"https://openalex.org/keywords/google","display_name":"Google","score":0.5820000171661377},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.9710000157356262},{"id":"https://openalex.org/keywords/twitter","display_name":"Twitter","score":0.8389999866485596},{"id":"https://openalex.org/keywords/apple-inc","display_name":"Apple Inc.","score":0.7860000133514404}],"concepts":[{"id":"https://openalex.org/C2777352838","wikidata":"https://www.wikidata.org/wiki/Q5419420","display_name":"Excellence","level":2,"score":0.7135269641876221},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.47932279109954834},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.45862406492233276},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1849403977394104},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4324/9781315640341","doi":"https://doi.org/10.4324/9781315640341","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9781315640341","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2894129055","https://openalex.org/W1495674540","https://openalex.org/W3185783580","https://openalex.org/W7020784859","https://openalex.org/W4389197311","https://openalex.org/W4241028820","https://openalex.org/W3211518381","https://openalex.org/W4241414626","https://openalex.org/W1534898521","https://openalex.org/W7002131381"],"abstract_inverted_index":{"Now":[0],"in":[1,22,27,95,176,248],"its":[2],"fifth":[3],"edition,":[4],"the":[5,25,62,106,157,173],"hugely":[6],"popular":[7],"Digital":[8,232],"Marketing":[9,16,233],"Excellence:":[10],"Planning,":[11],"Optimizing":[12],"and":[13,30,33,38,49,69,79,82,120,125,129,139,142,152,166,223,229,245,251],"Integrating":[14],"Online":[15],"is":[17,73],"fully":[18],"updated,":[19],"keeping":[20],"you":[21,35,109],"line":[23],"with":[24,61],"changes":[26,175],"this":[28],"dynamic":[29],"exciting":[31],"field":[32],"helping":[34],"create":[36],"effective":[37],"up-to-date":[39],"customer-centric":[40],"digital":[41,51,67,70,80,96,103,116,122,134,145,159],"marketing":[42,52,59,87,104,117,123,135,146,160,199,249],"plans.":[43,200],"A":[44],"practical":[45,93],"guide":[46,225],"to":[47,58,75,191,216,226],"creating":[48],"executing":[50],"plans,":[53],"it":[54],"combines":[55],"established":[56],"approaches":[57],"planning":[60],"creative":[63],"use":[64],"of":[65,84,183],"new":[66,169,189,204],"models":[68,126],"tools.":[71],"It":[72,201],"designed":[74],"support":[76],"both":[77],"marketers":[78,212],"marketers,":[81],"students":[83,244],"business":[85],"or":[86],"who":[88],"want":[89],"a":[90,220,227,238],"thorough":[91],"yet":[92],"grounding":[94],"marketing.":[97],"Written":[98],"by":[99],"two":[100],"highly":[101,221],"experienced":[102],"consultants,":[105],"book":[107],"shows":[108],"how":[110,187,211],"to:":[111],"Draw":[112],"up":[113],"an":[114],"outline":[115],"plan":[118],"Evaluate":[119],"apply":[121],"principles":[124],"Integrate":[127],"online":[128],"offline":[130],"communications":[131],"Implement":[132],"customer-driven":[133],"Reduce":[136],"costly":[137],"trial":[138],"error":[140],"Measure":[141],"enhance":[143],"your":[144,154,198],"Learn":[147],"best":[148],"practices":[149],"for":[150,242],"reaching":[151],"engaging":[153],"audiences":[155],"using":[156],"key":[158],"platforms":[161],"like":[162],"Apple,":[163],"Facebook,":[164],"Google":[165],"Twitter.":[167],"This":[168],"edition":[170],"seamlessly":[171],"integrates":[172],"latest":[174],"social":[177],"media":[178],"technology,":[179,185],"including":[180],"expanded":[181],"coverage":[182],"mobile":[184],"demonstrating":[186,210],"these":[188],"ways":[190],"reach":[192],"customers":[193],"can":[194,213],"be":[195],"integrated":[196],"into":[197],"also":[202],"includes":[203],"sections":[205],"on":[206],"data":[207,215],"analytics,":[208],"clearly":[209],"leverage":[214],"their":[217],"advantage.":[218],"Offering":[219],"structured":[222],"accessible":[224],"critical":[228],"far-reaching":[230],"subject,":[231],"Excellence,":[234],"Fifth":[235],"Edition,":[236],"provides":[237],"vital":[239],"reference":[240],"point":[241],"all":[243],"managers":[246],"involved":[247],"strategy":[250],"implementation.":[252]},"counts_by_year":[{"year":2026,"cited_by_count":21},{"year":2025,"cited_by_count":40},{"year":2024,"cited_by_count":36},{"year":2023,"cited_by_count":35},{"year":2022,"cited_by_count":31},{"year":2021,"cited_by_count":23},{"year":2020,"cited_by_count":12},{"year":2019,"cited_by_count":7},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1}],"updated_date":"2026-11-02T09:45:03.842371","created_date":"2022-05-12T00:00:00"}