{"id":"https://openalex.org/W4245594265","doi":"https://doi.org/10.2307/3172587","title":"On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis","display_name":"On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis","publication_year":1990,"publication_date":"1990-08-01","ids":{"openalex":"https://openalex.org/W4245594265","doi":"https://doi.org/10.2307/3172587"},"language":"en","primary_location":{"id":"doi:10.2307/3172587","doi":"https://doi.org/10.2307/3172587","is_oa":false,"landing_page_url":"https://doi.org/10.2307/3172587","pdf_url":null,"source":{"id":"https://openalex.org/S119950638","display_name":"Journal of Marketing Research","issn_l":"0022-2437","issn":["0022-2437","1547-7193"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5076093072","display_name":"Paul W. Miniard","orcid":"https://orcid.org/0000-0001-6454-1891","observed_orcids":["https://orcid.org/0000-0001-6454-1891"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Paul W. Miniard","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5080167220","display_name":"Sunil Bhatla","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sunil Bhatla","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5112715513","display_name":"Randall L. Rose","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Randall L. Rose","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":5400,"currency":"USD","value_usd":5400},"apc_paid":null,"fwci":9.6104,"has_fulltext":false,"cited_by_count":99,"citation_normalized_percentile":{"value":0.97566746,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"27","issue":"3","first_page":"290","last_page":"290"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6830999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6830999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.260699987411499,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.013399999588727951,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/attitude-toward-advertising","display_name":"consumer attitudes toward advertising","score":0.7170000076293945},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.9950000047683716},{"id":"https://openalex.org/keywords/attitude-formation","display_name":"attitude formation","score":0.8809999823570251},{"id":"https://openalex.org/keywords/advertising-effects","display_name":"advertising effects","score":0.5799999833106995},{"id":"https://openalex.org/keywords/brand-attitude-change","display_name":"brand attitude change","score":0.421999990940094},{"id":"https://openalex.org/keywords/causality-analysis","display_name":"causal analysis","score":0.4050000011920929}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6118209958076477},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4989776611328125},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.4389019310474396},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4218309223651886},{"id":"https://openalex.org/C2987525970","wikidata":"https://www.wikidata.org/wiki/Q96374569","display_name":"Causal analysis","level":2,"score":0.41400688886642456},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.28166258335113525},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1965911090373993}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2307/3172587","doi":"https://doi.org/10.2307/3172587","is_oa":false,"landing_page_url":"https://doi.org/10.2307/3172587","pdf_url":null,"source":{"id":"https://openalex.org/S119950638","display_name":"Journal of Marketing Research","issn_l":"0022-2437","issn":["0022-2437","1547-7193"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W6888953547","https://openalex.org/W2315188579","https://openalex.org/W2954148859","https://openalex.org/W2416326973","https://openalex.org/W2332694823","https://openalex.org/W649743031","https://openalex.org/W2996494289","https://openalex.org/W2411826619","https://openalex.org/W3156342002","https://openalex.org/W566285561"],"abstract_inverted_index":{"Paul":[0],"W.":[1],"Miniard,":[2],"Sunil":[3],"Bhatla,":[4],"Randall":[5],"L.":[6],"Rose,":[7],"On":[8],"the":[9],"Formation":[10],"and":[11,15,20],"Relationship":[12],"of":[13,24],"Ad":[14],"Brand":[16],"Attitudes:":[17],"An":[18],"Experimental":[19],"Causal":[21],"Analysis,":[22],"Journal":[23],"Marketing":[25],"Research,":[26],"Vol.":[27],"27,":[28],"No.":[29],"3":[30],"(Aug.,":[31],"1990),":[32],"pp.":[33],"290-303":[34]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":7},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":8},{"year":2013,"cited_by_count":7},{"year":2012,"cited_by_count":5}],"updated_date":"2026-11-03T10:50:19.383937","created_date":"2022-05-12T00:00:00"}
