{"id":"https://openalex.org/W4244953172","doi":"https://doi.org/10.1504/ijbir.2021.117090","title":"Understanding the market landscape and consumption behaviour: a case study","display_name":"Understanding the market landscape and consumption behaviour: a case study","publication_year":2021,"publication_date":"2021-01-01","ids":{"openalex":"https://openalex.org/W4244953172","doi":"https://doi.org/10.1504/ijbir.2021.117090"},"language":"en","primary_location":{"id":"doi:10.1504/ijbir.2021.117090","doi":"https://doi.org/10.1504/ijbir.2021.117090","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijbir.2021.117090","pdf_url":null,"source":{"id":"https://openalex.org/S155657779","display_name":"International Journal of Business Innovation and Research","issn_l":"1751-0252","issn":["1751-0252","1751-0260"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business Innovation and Research","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079332034","display_name":"Hari Lal Bhaskar","orcid":"https://orcid.org/0000-0002-5897-4911","observed_orcids":["https://orcid.org/0000-0002-5897-4911"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Hari Lal Bhaskar","raw_affiliation_strings":["Dr. Gaur Hari Singhania Institute of Management and Research, Kanpur 208005, Uttar Pradesh, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dr. Gaur Hari Singhania Institute of Management and Research, Kanpur 208005, Uttar Pradesh, India","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5079332034"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":95},"biblio":{"volume":"25","issue":"4","first_page":"537","last_page":"537"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8651999831199646,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8651999831199646,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.08969999849796295,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.013899999670684338,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-buying-behaviour","display_name":"consumer buying behaviour","score":0.8420000076293945},{"id":"https://openalex.org/keywords/eating-habits","display_name":"dietary habits","score":0.9409999847412109},{"id":"https://openalex.org/keywords/retailer-perspective","display_name":"retailer perspective","score":0.6549999713897705},{"id":"https://openalex.org/keywords/product-taste","display_name":"product taste","score":0.48399999737739563},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.5989999771118164},{"id":"https://openalex.org/keywords/market-competition","display_name":"market competition","score":0.5860000252723694},{"id":"https://openalex.org/keywords/confectionery-industry","display_name":"confectionery industry","score":0.46700000762939453}],"concepts":[{"id":"https://openalex.org/C44670240","wikidata":"https://www.wikidata.org/wiki/Q1299714","display_name":"Habit","level":2,"score":0.6301625370979309},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.6240745186805725},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.6236618161201477},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6014947891235352},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.58624666929245},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5812541246414185},{"id":"https://openalex.org/C8868529","wikidata":"https://www.wikidata.org/wiki/Q124794","display_name":"Taste","level":2,"score":0.5782351493835449},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.564095675945282},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.541096031665802},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5038308501243591},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2909403443336487},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.10562101006507874},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.08964985609054565},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08437454700469971},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1504/ijbir.2021.117090","doi":"https://doi.org/10.1504/ijbir.2021.117090","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijbir.2021.117090","pdf_url":null,"source":{"id":"https://openalex.org/S155657779","display_name":"International Journal of Business Innovation and Research","issn_l":"1751-0252","issn":["1751-0252","1751-0260"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business Innovation and Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3","score":0.46810001134872437}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4392839156","https://openalex.org/W7217616659","https://openalex.org/W4388631915","https://openalex.org/W2999405672","https://openalex.org/W4285069385","https://openalex.org/W2783065279","https://openalex.org/W2082141937","https://openalex.org/W2560208296","https://openalex.org/W2532948694","https://openalex.org/W4409206076"],"abstract_inverted_index":{"The":[0,90],"main":[1],"purpose":[2],"of":[3,16,26,43,54,118,138],"this":[4,33],"study":[5,34],"is":[6,104,114,122],"to":[7,36,48,78,109,146],"get":[8],"an":[9],"insight":[10],"regarding":[11],"buying":[12],"and":[13,40,47,64,71,80,103,130],"eating":[14],"habit":[15],"Pulse":[17,29,55,94],"candy":[18,95,139],"by":[19],"consumers":[20,126,140],"as":[21,23],"well":[22],"retailers":[24],"perspective":[25,70],"selling":[27],"the":[28,38,51,101,115,119,133],"candy.":[30],"In":[31],"addition,":[32],"aimed":[35],"examine":[37],"competition":[39],"communication":[41],"insights":[42],"minimum":[44],"5-6":[45],"candies;":[46],"know":[49],"about":[50],"overall":[52],"comparison":[53],"with":[56],"other":[57],"candies.":[58],"A":[59],"survey":[60],"questionnaire":[61],"was":[62,88],"developed":[63],"total":[65],"300":[66],"questionnaires":[67],"(50":[68],"consumer's":[69],"250":[72],"retailer's":[73],"perspective)":[74],"were":[75],"randomly":[76],"distributed":[77],"consumer":[79],"retailer":[81],"participants":[82],"through":[83],"personal":[84],"visit.":[85],"Response":[86],"rate":[87],"100%.":[89],"result":[91],"shows":[92],"that":[93,125],"holds":[96],"a":[97],"good":[98],"position":[99],"in":[100,105],"market":[102],"high":[106],"demand":[107],"due":[108,145],"its":[110],"unique":[111],"taste.":[112],"Taste":[113],"top":[116],"priority":[117],"consumers.":[120],"It":[121],"also":[123],"discovered":[124],"show":[127],"different":[128],"behaviour":[129],"perception":[131],"on":[132],"same":[134],"product/item.":[135],"Large":[136],"portion":[137],"are":[141],"between":[142],"19-25":[143],"years":[144],"their":[147],"smoking":[148],"pattern.":[149]},"counts_by_year":[{"year":2025,"cited_by_count":2}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2022-05-12T00:00:00"}