{"id":"https://openalex.org/W4243948866","doi":"https://doi.org/10.1504/ijbpm.2019.102015","title":"Interaction of the social media and big data in reaching marketing success in the era of the fourth industrial revolution","display_name":"Interaction of the social media and big data in reaching marketing success in the era of the fourth industrial revolution","publication_year":2019,"publication_date":"2019-01-01","ids":{"openalex":"https://openalex.org/W4243948866","doi":"https://doi.org/10.1504/ijbpm.2019.102015"},"language":"en","primary_location":{"id":"doi:10.1504/ijbpm.2019.102015","doi":"https://doi.org/10.1504/ijbpm.2019.102015","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijbpm.2019.102015","pdf_url":null,"source":{"id":"https://openalex.org/S113338421","display_name":"International Journal of Business Performance Management","issn_l":"1368-4892","issn":["1368-4892","1741-5039"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-3"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business Performance Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5074740213","display_name":"Goran Pranji\u0107","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Goran Pranji\u0107","raw_affiliation_strings":["Embassy of Bosnia and Herzegovina, Verseghy Ferencutca 4, 1026 Budapest, Hungary"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Embassy of Bosnia and Herzegovina, Verseghy Ferencutca 4, 1026 Budapest, Hungary","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5034113955","display_name":"G\u00e1bor Rekettye","orcid":"https://orcid.org/0000-0002-3788-2735","observed_orcids":["https://orcid.org/0000-0002-3788-2735"]},"institutions":[{"id":"https://openalex.org/I79741316","display_name":"University of Pecs","ror":"https://ror.org/037b5pv06","country_code":"HU","type":"education","lineage":["https://openalex.org/I79741316"]}],"countries":["HU"],"is_corresponding":false,"raw_author_name":"G\u00e1bor Rekettye","raw_affiliation_strings":["Faculty of Business and Economics, University of P\u00e9cs, R\u00e1koczi 80. P\u00e9cs 7622, Hungary"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Business and Economics, University of P\u00e9cs, R\u00e1koczi 80. P\u00e9cs 7622, Hungary","institution_ids":["https://openalex.org/I79741316"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.0479,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.8375474,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"20","issue":"3","first_page":"247","last_page":"247"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9110999703407288,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9110999703407288,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.050999999046325684,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.01850000023841858,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9580000042915344},{"id":"https://openalex.org/keywords/big-data-analytics","display_name":"big data analytics","score":0.9300000071525574},{"id":"https://openalex.org/keywords/fourth-industrial-revolution","display_name":"Fourth Industrial Revolution","score":0.9089999794960022},{"id":"https://openalex.org/keywords/digitalization","display_name":"digitalization","score":0.9539999961853027},{"id":"https://openalex.org/keywords/marketing-success","display_name":"marketing success","score":0.6880000233650208},{"id":"https://openalex.org/keywords/digital-marketing-channels","display_name":"digital marketing channels","score":0.675000011920929},{"id":"https://openalex.org/keywords/marketing-budget","display_name":"marketing budget","score":0.5709999799728394},{"id":"https://openalex.org/keywords/data-driven-marketing","display_name":"data-driven marketing","score":0.6389999985694885},{"id":"https://openalex.org/keywords/management-support","display_name":"management support","score":0.5989999771118164},{"id":"https://openalex.org/keywords/marketing-performance","display_name":"marketing performance","score":0.4020000100135803}],"concepts":[{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.7754125595092773},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7049376964569092},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5731623768806458},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.524740993976593},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.4694846272468567},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.46607208251953125},{"id":"https://openalex.org/C2778132726","wikidata":"https://www.wikidata.org/wiki/Q1096872","display_name":"Digital Revolution","level":2,"score":0.46294841170310974},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4485906958580017},{"id":"https://openalex.org/C2780451532","wikidata":"https://www.wikidata.org/wiki/Q759676","display_name":"Task (project management)","level":2,"score":0.42886656522750854},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.31288811564445496},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.24308595061302185},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.21952828764915466},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.14930373430252075},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1504/ijbpm.2019.102015","doi":"https://doi.org/10.1504/ijbpm.2019.102015","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijbpm.2019.102015","pdf_url":null,"source":{"id":"https://openalex.org/S113338421","display_name":"International Journal of Business Performance Management","issn_l":"1368-4892","issn":["1368-4892","1741-5039"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-3"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business Performance Management","raw_type":"journal-article"},{"id":"doi:10.1504/ijbpm.2019.10023537","doi":"https://doi.org/10.1504/ijbpm.2019.10023537","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijbpm.2019.10023537","pdf_url":null,"source":{"id":"https://openalex.org/S113338421","display_name":"International Journal of Business Performance Management","issn_l":"1368-4892","issn":["1368-4892","1741-5039"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-3"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business Performance Management","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:ids:ijbpma:v:20:y:2019:i:3:p:247-260","doi":null,"is_oa":false,"landing_page_url":"http://www.inderscience.com/link.php?id=102015","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":8,"referenced_works":["https://openalex.org/W1001370459","https://openalex.org/W2023134523","https://openalex.org/W2054938297","https://openalex.org/W2157913372","https://openalex.org/W2574134800","https://openalex.org/W2773783704","https://openalex.org/W2804095534","https://openalex.org/W4240094123"],"related_works":["https://openalex.org/W3134242099","https://openalex.org/W2594941077","https://openalex.org/W2560112803","https://openalex.org/W3081623102","https://openalex.org/W4210532346","https://openalex.org/W7220009153","https://openalex.org/W4394573263","https://openalex.org/W2592314679","https://openalex.org/W4403625177","https://openalex.org/W4403359835"],"abstract_inverted_index":{"The":[0,19],"contemporary":[1],"economic":[2,8,13,31,58],"environment":[3],"is":[4,23,60,160,176],"characterised":[5],"by":[6],"the":[7,16,24,39,42,66,69,87,106,111,125,172,177,185],"megatrends":[9],"that":[10,164],"are":[11],"(re)shaping":[12],"practice":[14],"in":[15,129,139,180,184],"21st":[17],"century.":[18],"most":[20],"important":[21],"megatrend":[22],"digitalisation,":[25],"which":[26],"triggers":[27],"a":[28,130,161],"whole":[29],"new":[30,43,46],"revolution,":[32],"so":[33],"called":[34],"'fourth":[35],"industrial":[36],"revolution'.":[37],"In":[38],"situation":[40],"with":[41,86],"data":[44,81,113,149,190],"source,":[45],"technological":[47],"means":[48],"for":[49,65,135],"harvesting":[50],"and":[51,56,82,100,121,152,192],"processing":[52],"of":[53,80,84,117,155,167],"data,":[54],"digitalisation":[55],"fourth":[57],"revolution":[59],"very":[61],"relevant":[62],"not":[63],"only":[64],"operation":[67],"but":[68,138],"marketing":[70,108,136,143,195],"function":[71],"as":[72,105],"well.":[73],"Social":[74],"media":[75,93,158,194],"represent":[76],"an":[77],"excellent":[78],"source":[79],"channel":[83],"communication":[85],"customer.":[88],"Marketing":[89],"spending":[90],"on":[91],"digital":[92],"platform":[94,159],"soon":[95],"will":[96,102,127,145],"be":[97,128],"no.":[98],"1,":[99],"it":[101],"overtake":[103],"TV":[104],"dominant":[107],"channel.":[109],"Introducing":[110,147],"big":[112,148,189],"analytical":[114,150],"capabilities,":[115],"adjustment":[116],"overall":[118,142],"organisation":[119],"scheme":[120],"hiring":[122],"competent":[123],"personnel,":[124],"company":[126],"position":[131],"to":[132],"save":[133],"money":[134],"spending,":[137],"same":[140],"time":[141],"performances":[144],"increase.":[146],"capabilities":[151],"efficient":[153],"use":[154],"available":[156],"social":[157,193],"challenging":[162],"task":[163],"lay":[165],"ahead":[166],"senior":[168],"executives.":[169],"Support":[170],"from":[171],"highest":[173],"management":[174],"instances":[175],"critical":[178],"preconditions":[179],"reaching":[181],"desired":[182],"outcomes":[183],"possible":[186],"synergy":[187],"between":[188],"(BD)":[191],"(SMM).":[196]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":3},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2022-05-12T00:00:00"}