{"id":"https://openalex.org/W4243090318","doi":"https://doi.org/10.4018/978-1-7998-8957-1.ch002","title":"The Affective Domain of E-Commerce","display_name":"The Affective Domain of E-Commerce","publication_year":2021,"publication_date":"2021-01-01","ids":{"openalex":"https://openalex.org/W4243090318","doi":"https://doi.org/10.4018/978-1-7998-8957-1.ch002"},"language":"en","primary_location":{"id":"doi:10.4018/978-1-7998-8957-1.ch002","doi":"https://doi.org/10.4018/978-1-7998-8957-1.ch002","is_oa":false,"landing_page_url":"https://doi.org/10.4018/978-1-7998-8957-1.ch002","pdf_url":null,"source":{"id":"https://openalex.org/S4306463409","display_name":"IGI Global eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4242356291","display_name":"Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071074404","display_name":"Vildan Ate\u015f","orcid":"https://orcid.org/0000-0002-8855-8556","observed_orcids":["https://orcid.org/0000-0002-8855-8556"]},"institutions":[{"id":"https://openalex.org/I4210150808","display_name":"Ankara Y\u0131ld\u0131r\u0131m Beyaz\u0131t University","ror":"https://ror.org/05ryemn72","country_code":"TR","type":"education","lineage":["https://openalex.org/I4210150808"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"Vildan Ate\u015f","raw_affiliation_strings":["Ankara Y\u0131ld\u0131r\u0131m Beyaz\u0131t University, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ankara Y\u0131ld\u0131r\u0131m Beyaz\u0131t University, Turkey","institution_ids":["https://openalex.org/I4210150808"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5071074404"],"corresponding_institution_ids":["https://openalex.org/I4210150808"],"apc_list":null,"apc_paid":null,"fwci":1.0903,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.85960523,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":null,"issue":null,"first_page":"19","last_page":"39"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9218999743461609,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9218999743461609,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.07090000063180923,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.003800000064074993,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.7080000042915344},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.6759999990463257},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.7009999752044678},{"id":"https://openalex.org/keywords/affective-domain","display_name":"affective domain","score":0.875},{"id":"https://openalex.org/keywords/perceived-benefits","display_name":"perceived benefits","score":0.6690000295639038},{"id":"https://openalex.org/keywords/perceived-control","display_name":"perceived control","score":0.9570000171661377},{"id":"https://openalex.org/keywords/risk-perception","display_name":"risk perception","score":0.9990000128746033},{"id":"https://openalex.org/keywords/perceived-security","display_name":"perceived security","score":0.9940000176429749},{"id":"https://openalex.org/keywords/self-efficacy","display_name":"self-efficacy","score":0.878000020980835},{"id":"https://openalex.org/keywords/privacy","display_name":"privacy","score":0.7390000224113464},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.9869999885559082},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.9010000228881836},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.9980000257492065},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.9980000257492065}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5823755264282227},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5686340928077698},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.5592865347862244},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.5347309112548828},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.5308863520622253},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.527508556842804},{"id":"https://openalex.org/C2777911440","wikidata":"https://www.wikidata.org/wiki/Q7260945","display_name":"Purchasing process","level":3,"score":0.5238444805145264},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.5002236366271973},{"id":"https://openalex.org/C163355716","wikidata":"https://www.wikidata.org/wiki/Q2154783","display_name":"Risk perception","level":3,"score":0.497151643037796},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4952768385410309},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4904901683330536},{"id":"https://openalex.org/C129361004","wikidata":"https://www.wikidata.org/wiki/Q2470236","display_name":"Profitability index","level":2,"score":0.46598002314567566},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4064316749572754},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4045060873031616},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.16777348518371582},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.1146952211856842},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.06350669264793396},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/978-1-7998-8957-1.ch002","doi":"https://doi.org/10.4018/978-1-7998-8957-1.ch002","is_oa":false,"landing_page_url":"https://doi.org/10.4018/978-1-7998-8957-1.ch002","pdf_url":null,"source":{"id":"https://openalex.org/S4306463409","display_name":"IGI Global eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":65,"referenced_works":["https://openalex.org/W163357665","https://openalex.org/W1523349167","https://openalex.org/W1533551993","https://openalex.org/W1543209321","https://openalex.org/W1584883541","https://openalex.org/W1708393801","https://openalex.org/W1764161293","https://openalex.org/W1968004680","https://openalex.org/W1970908276","https://openalex.org/W1971684258","https://openalex.org/W1972677436","https://openalex.org/W1973687016","https://openalex.org/W1974846903","https://openalex.org/W1974868807","https://openalex.org/W1975694814","https://openalex.org/W1982935960","https://openalex.org/W1984827951","https://openalex.org/W1998493602","https://openalex.org/W1999142122","https://openalex.org/W2013061608","https://openalex.org/W2021932472","https://openalex.org/W2029239220","https://openalex.org/W2034722629","https://openalex.org/W2036807896","https://openalex.org/W2041330110","https://openalex.org/W2042223786","https://openalex.org/W2044207520","https://openalex.org/W2060412044","https://openalex.org/W2060553764","https://openalex.org/W2060855982","https://openalex.org/W2063165846","https://openalex.org/W2063336732","https://openalex.org/W2071680986","https://openalex.org/W2073486094","https://openalex.org/W2073733140","https://openalex.org/W2081885556","https://openalex.org/W2082092096","https://openalex.org/W2091059887","https://openalex.org/W2092836187","https://openalex.org/W2093548531","https://openalex.org/W2095179423","https://openalex.org/W2103356704","https://openalex.org/W2105257501","https://openalex.org/W2115612291","https://openalex.org/W2123534889","https://openalex.org/W2128319316","https://openalex.org/W2130168387","https://openalex.org/W2135639945","https://openalex.org/W2146601354","https://openalex.org/W2155986346","https://openalex.org/W2157377757","https://openalex.org/W2166475989","https://openalex.org/W2210753784","https://openalex.org/W2324527972","https://openalex.org/W2339807347","https://openalex.org/W2516079741","https://openalex.org/W2541647383","https://openalex.org/W2556218957","https://openalex.org/W2591461338","https://openalex.org/W2606508239","https://openalex.org/W2607054088","https://openalex.org/W2743238128","https://openalex.org/W2783297453","https://openalex.org/W2789448663","https://openalex.org/W4402307754"],"related_works":["https://openalex.org/W2590653059","https://openalex.org/W3138594898","https://openalex.org/W2997785516","https://openalex.org/W2890842526","https://openalex.org/W3148570750","https://openalex.org/W4293548669","https://openalex.org/W7213542962","https://openalex.org/W2988029991","https://openalex.org/W2609011396","https://openalex.org/W2185419567"],"abstract_inverted_index":{"The":[0],"purpose":[1],"of":[2,38,69,75],"this":[3],"chapter":[4,34],"is":[5,85],"to":[6,91,100],"examine":[7],"customer":[8,28,48,80],"perceptions":[9,41],"in":[10,95],"the":[11,19,26,36,64,73,96],"affective":[12],"domain":[13],"that":[14],"directly":[15],"or":[16],"indirectly":[17],"influence":[18],"shopping":[20,31,89],"process":[21],"and":[22,29,60,67,83,104],"purchasing":[23],"decision":[24],"between":[25],"online":[27,30,70,79,88],"sites.":[32],"This":[33],"investigates":[35],"effects":[37,74],"nine":[39],"different":[40],"as":[42],"perceived":[43,45,47,50,52,54,56,58,61],"benefit,":[44],"control,":[46],"services,":[49],"customization,":[51],"risk,":[53],"security,":[55],"self-efficiency,":[57],"privacy,":[59],"value":[62],"on":[63,78],"trust,":[65,81],"satisfaction,":[66],"loyalty":[68,84],"customers.":[71],"Revealing":[72],"these":[76],"relationships":[77],"satisfaction":[82],"important":[86],"for":[87],"sites":[90],"maintain":[92],"their":[93,106],"existence":[94],"long-run,":[97],"be":[98],"able":[99],"compete":[101],"with":[102],"others,":[103],"increase":[105],"profitability.":[107]},"counts_by_year":[{"year":2023,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2022-05-12T00:00:00"}
