{"id":"https://openalex.org/W4240782013","doi":"https://doi.org/10.1504/ijbex.2017.085005","title":"The effects of promotion activities on consumers' purchase intention in chain convenience stores","display_name":"The effects of promotion activities on consumers' purchase intention in chain convenience stores","publication_year":2017,"publication_date":"2017-01-01","ids":{"openalex":"https://openalex.org/W4240782013","doi":"https://doi.org/10.1504/ijbex.2017.085005"},"language":"en","primary_location":{"id":"doi:10.1504/ijbex.2017.085005","doi":"https://doi.org/10.1504/ijbex.2017.085005","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijbex.2017.085005","pdf_url":null,"source":{"id":"https://openalex.org/S51184730","display_name":"International Journal of Business Excellence","issn_l":"1756-0047","issn":["1756-0047","1756-0055"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1","poland-70","russia-white-list-2"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business Excellence","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5113512128","display_name":"Fan Yun Pai","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I70522481","display_name":"National Changhua University of Education","ror":"https://ror.org/005gkfa10","country_code":"TW","type":"education","lineage":["https://openalex.org/I70522481"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Fan Yun Pai","raw_affiliation_strings":["Department of Business Administration, National Changhua University of Education, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Administration, National Changhua University of Education, Taiwan","institution_ids":["https://openalex.org/I70522481"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5077610455","display_name":"Chien Ping Chen","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I173388201","display_name":"Texas A&M University-Victoria","ror":"https://ror.org/01khwek78","country_code":"US","type":"education","lineage":["https://openalex.org/I173388201"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Chien Ping Chen","raw_affiliation_strings":["School of Business Administration, University of Houston-Victoria, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business Administration, University of Houston-Victoria, USA","institution_ids":["https://openalex.org/I173388201"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5019487594","display_name":"Tsu\u2010Ming Yeh","orcid":"https://orcid.org/0000-0001-7571-3177","observed_orcids":["https://orcid.org/0000-0001-7571-3177"]},"institutions":[{"id":"https://openalex.org/I130510345","display_name":"Dayeh University","ror":"https://ror.org/03c6e8r26","country_code":"TW","type":"education","lineage":["https://openalex.org/I130510345"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Tsu Ming Yeh","raw_affiliation_strings":["Department of Leisure and Recreation Management, Da-Yeh University, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Leisure and Recreation Management, Da-Yeh University, Taiwan","institution_ids":["https://openalex.org/I130510345"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5021803808","display_name":"Massoud Metghalchi","orcid":"https://orcid.org/0000-0002-6438-1653","observed_orcids":["https://orcid.org/0000-0002-6438-1653"]},"institutions":[{"id":"https://openalex.org/I173388201","display_name":"Texas A&M University-Victoria","ror":"https://ror.org/01khwek78","country_code":"US","type":"education","lineage":["https://openalex.org/I173388201"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Massoud Metghalchi","raw_affiliation_strings":["School of Business Administration, University of Houston-Victoria, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business Administration, University of Houston-Victoria, USA","institution_ids":["https://openalex.org/I173388201"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.7948,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":{"value":0.85700465,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"12","issue":"4","first_page":"413","last_page":"413"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.788100004196167,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.788100004196167,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.1200999990105629,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0835999995470047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotional-activities","display_name":"promotional activities","score":0.8840000033378601},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9779999852180481},{"id":"https://openalex.org/keywords/convenience-stores","display_name":"convenience stores","score":0.8190000057220459},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.8830000162124634},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.9959999918937683},{"id":"https://openalex.org/keywords/monetary-promotions","display_name":"monetary promotions","score":0.9660000205039978},{"id":"https://openalex.org/keywords/price-discounts","display_name":"discounts","score":0.5860000252723694},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7960000038146973}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.8400751352310181},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6743649244308472},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.6231282949447632},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6180798411369324},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5917513370513916},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5528424382209778},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.5409359335899353},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.05365315079689026},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.05338004231452942},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1504/ijbex.2017.085005","doi":"https://doi.org/10.1504/ijbex.2017.085005","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijbex.2017.085005","pdf_url":null,"source":{"id":"https://openalex.org/S51184730","display_name":"International Journal of Business Excellence","issn_l":"1756-0047","issn":["1756-0047","1756-0055"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1","poland-70","russia-white-list-2"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business Excellence","raw_type":"journal-article"},{"id":"doi:10.1504/ijbex.2017.10005581","doi":"https://doi.org/10.1504/ijbex.2017.10005581","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijbex.2017.10005581","pdf_url":null,"source":{"id":"https://openalex.org/S51184730","display_name":"International Journal of Business Excellence","issn_l":"1756-0047","issn":["1756-0047","1756-0055"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1","poland-70","russia-white-list-2"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business Excellence","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:ids:ijbexc:v:12:y:2017:i:4:p:413-432","doi":null,"is_oa":false,"landing_page_url":"http://www.inderscience.com/link.php?id=85005","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2259815023","https://openalex.org/W2948293295","https://openalex.org/W4414888230","https://openalex.org/W2267896745","https://openalex.org/W2122121521","https://openalex.org/W4409957008","https://openalex.org/W4398181841","https://openalex.org/W6912311716","https://openalex.org/W4388398570","https://openalex.org/W1500106110"],"abstract_inverted_index":{"This":[0],"research":[1],"aims":[2],"to":[3,132],"investigate":[4],"the":[5,26,32,39,61,71,76,125,134],"effects":[6],"of":[7,42,129],"brand":[8,45,79],"image,":[9,46],"promotion":[10,48,50,82,85,96,113,130],"activities,":[11,51],"and":[12,37,52,81,98,114,139],"perceived":[13,56,62,100],"value":[14,63],"on":[15,34,92],"consumers'":[16],"purchase":[17,35,72,93],"intention":[18,36,94],"in":[19,44,49,55,69],"convenience":[20,140],"stores.":[21,141],"The":[22,102],"empirical":[23],"analysis":[24],"confirms":[25],"significantly":[27],"positive":[28,90],"impacts":[29,77],"from":[30,78],"all":[31],"variables":[33],"highlights":[38],"strong":[40],"influences":[41],"functionality":[43],"monetary":[47,53,112],"price":[54,108],"value.":[57,101],"We":[58],"found":[59],"that":[60],"plays":[64],"a":[65,88],"more":[66],"influential":[67],"role":[68],"determining":[70],"intention,":[73],"compared":[74],"with":[75],"image":[80],"activities.":[83],"Monetary":[84],"activities":[86,131],"exhibit":[87],"strongly":[89],"impact":[91],"through":[95],"itself":[97],"increasing":[99],"current":[103],"loyalty-card":[104],"program,":[105],"which":[106],"provides":[107],"discount":[109],"as":[110,120,124],"regular":[111],"point":[115],"accumulation":[116],"for":[117],"free":[118],"collectables":[119],"non-monetary":[121],"promotion,":[122],"serves":[123],"most":[126],"effective":[127],"mixture":[128],"create":[133],"win-win":[135],"situation":[136],"between":[137],"consumers":[138]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2022-05-12T00:00:00"}
