{"id":"https://openalex.org/W4240664402","doi":"https://doi.org/10.1057/9781137434975_8","title":"Sustainable Marketing","display_name":"Sustainable Marketing","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W4240664402","doi":"https://doi.org/10.1057/9781137434975_8"},"language":"en","primary_location":{"id":"doi:10.1057/9781137434975_8","doi":"https://doi.org/10.1057/9781137434975_8","is_oa":false,"landing_page_url":"https://doi.org/10.1057/9781137434975_8","pdf_url":null,"source":{"id":"https://openalex.org/S4306463716","display_name":"Palgrave Macmillan UK eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319703","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319703","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Palgrave Macmillan","Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Butterfly Effect in Competitive Markets","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2486270224","display_name":"The Butterfly Effect in Competitive Markets"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5112191552","display_name":"N.A. Rajagopal","orcid":"https://orcid.org/0000-0002-2938-0858","observed_orcids":["https://orcid.org/0000-0002-2938-0858"]},"institutions":[{"id":"https://openalex.org/I111088046","display_name":"Boston University","ror":"https://ror.org/05qwgg493","country_code":"US","type":"education","lineage":["https://openalex.org/I111088046"]},{"id":"https://openalex.org/I98461037","display_name":"Tecnol\u00f3gico de Monterrey","ror":"https://ror.org/03ayjn504","country_code":"MX","type":"education","lineage":["https://openalex.org/I98461037"]}],"countries":["MX","US"],"is_corresponding":true,"raw_author_name":"Rajagopal","raw_affiliation_strings":["Professor, Visiting Professor,\n        Boston University, Boston, MA, USA","Professor, Visiting Professor,\n        EGADE Business School, ITESM Mexico City, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professor, Visiting Professor,\n        Boston University, Boston, MA, USA","institution_ids":["https://openalex.org/I111088046"]},{"raw_affiliation_string":"Professor, Visiting Professor,\n        EGADE Business School, ITESM Mexico City, USA","institution_ids":["https://openalex.org/I98461037"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5112191552"],"corresponding_institution_ids":["https://openalex.org/I111088046","https://openalex.org/I98461037"],"apc_list":null,"apc_paid":null,"fwci":6.9814,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.97644488,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"194","last_page":"219"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sustainability-marketing","display_name":"sustainable marketing","score":0.9990000128746033},{"id":"https://openalex.org/keywords/consumer-marketing","display_name":"consumer marketing","score":0.859000027179718},{"id":"https://openalex.org/keywords/sustainability-principles","display_name":"sustainability principles","score":0.49300000071525574},{"id":"https://openalex.org/keywords/marketing-strategy-development","display_name":"marketing strategy development","score":0.7609999775886536},{"id":"https://openalex.org/keywords/sustainable-society","display_name":"sustainable society","score":0.6859999895095825},{"id":"https://openalex.org/keywords/disruptive-innovation","display_name":"disruptive innovation","score":0.8199999928474426},{"id":"https://openalex.org/keywords/market-growth","display_name":"market growth","score":0.4749999940395355}],"concepts":[{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.6734672784805298},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6271942257881165},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5808728933334351},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5716589689254761},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.5682403445243835},{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.5129210948944092},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5034672617912292},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.4926455616950989},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.43663448095321655},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.4126949608325958},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1270538866519928},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1057/9781137434975_8","doi":"https://doi.org/10.1057/9781137434975_8","is_oa":false,"landing_page_url":"https://doi.org/10.1057/9781137434975_8","pdf_url":null,"source":{"id":"https://openalex.org/S4306463716","display_name":"Palgrave Macmillan UK eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319703","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319703","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Palgrave Macmillan","Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Butterfly Effect in Competitive Markets","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Responsible consumption and production","id":"https://metadata.un.org/sdg/12","score":0.6000000238418579}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":34,"referenced_works":["https://openalex.org/W293926358","https://openalex.org/W1517701247","https://openalex.org/W1592047335","https://openalex.org/W1967847015","https://openalex.org/W1975007378","https://openalex.org/W1975525977","https://openalex.org/W1975860620","https://openalex.org/W1982731929","https://openalex.org/W1983120063","https://openalex.org/W1988949948","https://openalex.org/W1992811134","https://openalex.org/W1993715776","https://openalex.org/W1999182217","https://openalex.org/W2018482897","https://openalex.org/W2020034436","https://openalex.org/W2020823331","https://openalex.org/W2026100236","https://openalex.org/W2042466495","https://openalex.org/W2048619163","https://openalex.org/W2062203246","https://openalex.org/W2062557814","https://openalex.org/W2063978692","https://openalex.org/W2080313827","https://openalex.org/W2080943452","https://openalex.org/W2095167594","https://openalex.org/W2122184046","https://openalex.org/W2140101594","https://openalex.org/W2166167059","https://openalex.org/W2167479009","https://openalex.org/W3123227684","https://openalex.org/W4239962631","https://openalex.org/W4241998484","https://openalex.org/W4300471567","https://openalex.org/W4301377693"],"related_works":["https://openalex.org/W1605750616","https://openalex.org/W2982390092","https://openalex.org/W4385062541","https://openalex.org/W3202269628","https://openalex.org/W4408404593","https://openalex.org/W3202013775","https://openalex.org/W4408458552","https://openalex.org/W4386048333","https://openalex.org/W4396847081","https://openalex.org/W2153320185"],"abstract_inverted_index":{"Consumer":[0],"marketing":[1,9,16,31,60,80,125],"focuses":[2],"on":[3],"integrating":[4],"sustainability":[5,25,66],"principles":[6],"into":[7,30,59],"both":[8],"theory":[10],"and":[11,56,71,74,109,135,156,165],"the":[12,22,103,128,132,137,159,166,172],"practical":[13],"decision-making":[14],"of":[15,24,43,53,78,106],"managers.":[17],"This":[18,98,161],"chapter":[19,99,118],"examines":[20],"how":[21,79],"complexities":[23],"issues":[26],"can":[27,81],"be":[28,169],"integrated":[29],"decisions":[32],"through":[33],"a":[34,63,91,94],"systematic":[35],"step-by-step":[36],"approach.":[37],"The":[38],"steps":[39],"involve":[40],"an":[41,51,76],"analysis":[42,77],"socio-environmental":[44],"priorities":[45],"to":[46,68,85,88,90,93,102,111],"complement":[47],"conventional":[48],"consumer":[49],"research;":[50],"integration":[52],"social,":[54],"ethical,":[55],"environmental":[57],"values":[58],"strategy":[61],"development;":[62],"new":[64],"consumer-oriented":[65],"marketing-mix":[67],"replace":[69],"outmoded":[70],"producer-oriented":[72],"strategies;":[73],"finally":[75],"go":[82],"beyond":[83],"responding":[84],"social":[86],"change":[87],"contribute":[89],"transformation":[92],"more":[95],"sustainable":[96,124,147],"society.":[97],"explores":[100],"answers":[101],"fundamental":[104],"problems":[105],"disruptive":[107],"innovation":[108],"technologies":[110],"which":[112],"most":[113],"companies":[114],"succumb.":[115],"Accordingly,":[116],"this":[117],"addresses":[119],"theoretical":[120],"perspectives":[121],"associated":[122],"with":[123],"concepts":[126],"in":[127,141],"global":[129],"marketplace,":[130],"delineates":[131],"key":[133],"elements":[134],"discusses":[136],"market":[138,144,148],"chaos-producing":[139],"factors":[140],"pursuing":[142],"tactical":[143],"growth":[145],"against":[146],"development.":[149],"These":[150],"keywords":[151,167],"were":[152],"added":[153],"by":[154,158],"machine":[155],"not":[157],"authors.":[160],"process":[162],"is":[163],"experimental":[164],"may":[168],"updated":[170],"as":[171],"learning":[173],"algorithm":[174],"improves.":[175]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2022-05-12T00:00:00"}
