{"id":"https://openalex.org/W4239668946","doi":"https://doi.org/10.1163/2468-1733_shafr_sim280020563","title":"Golden Arches East: McDonald's in East Asia","display_name":"Golden Arches East: McDonald's in East Asia","publication_year":2017,"publication_date":"2017-10-02","ids":{"openalex":"https://openalex.org/W4239668946","doi":"https://doi.org/10.1163/2468-1733_shafr_sim280020563"},"language":"en","primary_location":{"id":"doi:10.1163/2468-1733_shafr_sim280020563","doi":"https://doi.org/10.1163/2468-1733_shafr_sim280020563","is_oa":false,"landing_page_url":"https://doi.org/10.1163/2468-1733_shafr_sim280020563","pdf_url":null,"source":{"id":"https://openalex.org/S4363604079","display_name":"The SHAFR Guide Online","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The SHAFR Guide Online","raw_type":"dataset"},"volume":null,"type":"reference-entry","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5103173479","display_name":"James L. Watson","orcid":"https://orcid.org/0000-0003-1799-2176","observed_orcids":["https://orcid.org/0000-0003-1799-2176"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Watson, James L.","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5103173479"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":93,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.614300012588501,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.614300012588501,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12933","display_name":"Franchising Strategies and Performance","score":0.24619999527931213,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13025","display_name":"American History and Culture","score":0.027300000190734863,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mcdonald-s","display_name":"McDonald's","score":1.0},{"id":"https://openalex.org/keywords/fast-food","display_name":"fast food","score":0.6809999942779541},{"id":"https://openalex.org/keywords/multinational-corporations","display_name":"multinational corporations","score":0.6100000143051147},{"id":"https://openalex.org/keywords/globalization","display_name":"globalization","score":0.37599998712539673},{"id":"https://openalex.org/keywords/east-asia","display_name":"East Asia","score":0.7889999747276306},{"id":"https://openalex.org/keywords/business-expansion","display_name":"business expansion","score":0.5},{"id":"https://openalex.org/keywords/food-culture","display_name":"food culture","score":0.35100001096725464}],"concepts":[{"id":"https://openalex.org/C76775654","wikidata":"https://www.wikidata.org/wiki/Q27231","display_name":"East Asia","level":3,"score":0.6922875642776489},{"id":"https://openalex.org/C11312509","wikidata":"https://www.wikidata.org/wiki/Q12277","display_name":"Arch","level":2,"score":0.5587055683135986},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.41826245188713074},{"id":"https://openalex.org/C195244886","wikidata":"https://www.wikidata.org/wiki/Q41493","display_name":"Ancient history","level":1,"score":0.39745551347732544},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.20733240246772766},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.15634939074516296},{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.13090327382087708}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1163/2468-1733_shafr_sim280020563","doi":"https://doi.org/10.1163/2468-1733_shafr_sim280020563","is_oa":false,"landing_page_url":"https://doi.org/10.1163/2468-1733_shafr_sim280020563","pdf_url":null,"source":{"id":"https://openalex.org/S4363604079","display_name":"The SHAFR Guide Online","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The SHAFR Guide Online","raw_type":"dataset"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2569086523","https://openalex.org/W4254261214","https://openalex.org/W4231954560","https://openalex.org/W1537063198","https://openalex.org/W145012293","https://openalex.org/W2948510921","https://openalex.org/W2262996987","https://openalex.org/W2334086629","https://openalex.org/W982263960","https://openalex.org/W2474568528"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":3},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":6},{"year":2012,"cited_by_count":3}],"updated_date":"2026-09-06T09:10:53.072986","created_date":"2022-05-12T00:00:00"}
