{"id":"https://openalex.org/W4239100672","doi":"https://doi.org/10.1007/978-3-322-85893-1_5","title":"Die Produktpolitik","display_name":"Die Produktpolitik","publication_year":1981,"publication_date":"1981-01-01","ids":{"openalex":"https://openalex.org/W4239100672","doi":"https://doi.org/10.1007/978-3-322-85893-1_5"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-322-85893-1_5","doi":"https://doi.org/10.1007/978-3-322-85893-1_5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-85893-1_5","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing besser verstehen","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2478463935","display_name":"Marketing besser verstehen"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5084875181","display_name":"Malte W. Wilkes","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Malte W. Wilkes","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5084875181"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.69607843,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"34","last_page":"41"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.28439998626708984,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.28439998626708984,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.2485000044107437,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13389","display_name":"German Economic Analysis & Policies","score":0.08749999850988388,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-policy","display_name":"product policy","score":0.9750000238418579},{"id":"https://openalex.org/keywords/product-management","display_name":"product management","score":0.7279999852180481},{"id":"https://openalex.org/keywords/product-strategy","display_name":"product strategy","score":0.6019999980926514}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3346788287162781}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-322-85893-1_5","doi":"https://doi.org/10.1007/978-3-322-85893-1_5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-85893-1_5","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing besser verstehen","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4246304046","https://openalex.org/W2484173237","https://openalex.org/W4212795040","https://openalex.org/W4243346235","https://openalex.org/W2476590285","https://openalex.org/W4235716643","https://openalex.org/W16916440","https://openalex.org/W2122642677","https://openalex.org/W4206583680","https://openalex.org/W808949839"],"abstract_inverted_index":{"Die":[0],"Produktpolitik":[1],"besch\u00e4ftigt":[2],"sich":[3],"mit":[4],"der":[5]},"counts_by_year":[],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2022-05-12T00:00:00"}