{"id":"https://openalex.org/W4238033465","doi":"https://doi.org/10.1007/978-3-662-46927-9","title":"IT-Marketing","display_name":"IT-Marketing","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W4238033465","doi":"https://doi.org/10.1007/978-3-662-46927-9"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-662-46927-9","doi":"https://doi.org/10.1007/978-3-662-46927-9","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-662-46927-9","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},"volume":null,"type":"book","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5034944378","display_name":"Norbert Gerth","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I142270456","display_name":"Technische Hochschule Augsburg","ror":"https://ror.org/016604a03","country_code":"DE","type":"education","lineage":["https://openalex.org/I142270456"]},{"id":"https://openalex.org/I179225836","display_name":"University of Augsburg","ror":"https://ror.org/03p14d497","country_code":"DE","type":"education","lineage":["https://openalex.org/I179225836"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Norbert Gerth","raw_affiliation_strings":["Fakult\u00e4t f\u00fcr Informatik, Hochschule Augsburg, Augsburg, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakult\u00e4t f\u00fcr Informatik, Hochschule Augsburg, Augsburg, Germany","institution_ids":["https://openalex.org/I142270456","https://openalex.org/I179225836"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5034944378"],"corresponding_institution_ids":["https://openalex.org/I142270456","https://openalex.org/I179225836"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9564999938011169,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9564999938011169,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0364999994635582,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13034","display_name":"Information Systems Education and Curriculum Development","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/it-marketing","display_name":"IT marketing","score":0.9929999709129333},{"id":"https://openalex.org/keywords/it-companies","display_name":"IT companies","score":0.7009999752044678},{"id":"https://openalex.org/keywords/marketing-management","display_name":"marketing management","score":0.6110000014305115},{"id":"https://openalex.org/keywords/career-guidance","display_name":"career guidance","score":0.42500001192092896},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.4490000009536743}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.49058905243873596},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.37326544523239136},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.35753050446510315},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.3203136920928955},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.1893843114376068}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/978-3-662-46927-9","doi":"https://doi.org/10.1007/978-3-662-46927-9","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-662-46927-9","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-028218015","doi":null,"is_oa":false,"landing_page_url":"https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028218015&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4255626430","https://openalex.org/W7049653040","https://openalex.org/W2500398728","https://openalex.org/W635384064","https://openalex.org/W6983368862","https://openalex.org/W4234507414","https://openalex.org/W6912989524","https://openalex.org/W6967325696","https://openalex.org/W79452542","https://openalex.org/W27938680"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2022-05-12T00:00:00"}