{"id":"https://openalex.org/W4237948766","doi":"https://doi.org/10.4324/9780203503089","title":"The Marketing Era","display_name":"The Marketing Era","publication_year":2004,"publication_date":"2004-06-01","ids":{"openalex":"https://openalex.org/W4237948766","doi":"https://doi.org/10.4324/9780203503089"},"language":"en","primary_location":{"id":"doi:10.4324/9780203503089","doi":"https://doi.org/10.4324/9780203503089","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9780203503089","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},"volume":null,"type":"book","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5078595302","display_name":"Kalman Applbaum","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Kalman Applbaum","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5078595302"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":9.2363,"has_fulltext":false,"cited_by_count":94,"citation_normalized_percentile":{"value":0.97947214,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13025","display_name":"American History and Culture","score":0.7813000082969666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13025","display_name":"American History and Culture","score":0.7813000082969666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.06319999694824219,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10344","display_name":"Management and Organizational Studies","score":0.05350000038743019,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing","display_name":"marketing","score":0.9079999923706055},{"id":"https://openalex.org/keywords/consumerism","display_name":"consumerism","score":0.6949999928474426},{"id":"https://openalex.org/keywords/globalization","display_name":"globalization","score":0.9210000038146973},{"id":"https://openalex.org/keywords/multinational-corporations","display_name":"multinational corporations","score":0.9869999885559082},{"id":"https://openalex.org/keywords/prosperity","display_name":"prosperity","score":0.9449999928474426},{"id":"https://openalex.org/keywords/cultural-practices","display_name":"cultural practices","score":0.6340000033378601},{"id":"https://openalex.org/keywords/marketing-profession","display_name":"marketing profession","score":0.5979999899864197},{"id":"https://openalex.org/keywords/western-societies","display_name":"Western societies","score":0.5450000166893005}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.39380204677581787},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3380792737007141}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4324/9780203503089","doi":"https://doi.org/10.4324/9780203503089","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9780203503089","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2152151679","https://openalex.org/W2128000789","https://openalex.org/W7217425083","https://openalex.org/W1986775442","https://openalex.org/W2004396535","https://openalex.org/W1505869883","https://openalex.org/W1865951730","https://openalex.org/W2157796478","https://openalex.org/W4402727970","https://openalex.org/W2437127660"],"abstract_inverted_index":{"Marketing":[0],"has":[1],"situated":[2],"itself":[3],"as":[4,55],"an":[5],"indispensable":[6],"tool":[7],"in":[8,14,64],"today's":[9],"business":[10],"world-an":[11],"unavoidable":[12],"step":[13],"the":[15,24,32,42,67,74,77,93,101],"process":[16],"from":[17],"production":[18],"to":[19,29,45,66,76,87],"consumption.":[20],"This":[21],"book":[22],"is":[23],"first":[25],"of":[26,38,59,69,79,95,103],"its":[27],"kind":[28],"map":[30],"out":[31],"organizing":[33],"principles":[34],"and":[35,40,72,83,92],"cultural":[36,60],"logic":[37,102],"marketing,":[39],"trace":[41],"profession's":[43],"ascent":[44],"global":[46],"domination.":[47],"Applbaum":[48],"argues":[49],"that":[50,62],"marketing":[51],"can":[52],"be":[53],"seen":[54],"a":[56],"particular":[57],"set":[58],"practices":[61],"surfaced":[63],"reaction":[65],"affluence":[68],"Western":[70],"society,":[71],"not":[73],"answer":[75],"call":[78],"inherent":[80],"human":[81],"needs":[82],"wants.":[84],"In":[85],"order":[86],"understand":[88,100],"globalization,":[89],"transnational":[90],"corporations,":[91],"spread":[94],"consumer":[96],"culture,":[97],"one":[98],"must":[99],"marketing.":[104]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2022,"cited_by_count":15},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":12},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":5},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":7},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2022-05-12T00:00:00"}