{"id":"https://openalex.org/W4237932872","doi":"https://doi.org/10.1007/978-3-322-95310-0","title":"Dialogmarketing","display_name":"Dialogmarketing","publication_year":2004,"publication_date":"2004-01-01","ids":{"openalex":"https://openalex.org/W4237932872","doi":"https://doi.org/10.1007/978-3-322-95310-0"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-322-95310-0","doi":"https://doi.org/10.1007/978-3-322-95310-0","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-95310-0","pdf_url":null,"source":{"id":"https://openalex.org/S4306463104","display_name":"Deutscher Universit\u00e4tsverlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},"volume":null,"type":"book","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5003769607","display_name":"Andreas Mann","orcid":"https://orcid.org/0000-0002-8316-3029","observed_orcids":["https://orcid.org/0000-0002-8316-3029"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Andreas Mann","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5003769607"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.0063,"has_fulltext":false,"cited_by_count":28,"citation_normalized_percentile":{"value":0.8338558,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9330999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9330999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.04919999837875366,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.003800000064074993,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/dialog-marketing","display_name":"dialog marketing","score":0.968999981880188},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.5849999785423279},{"id":"https://openalex.org/keywords/customer-communication","display_name":"customer communication","score":0.4129999876022339},{"id":"https://openalex.org/keywords/sales-and-marketing","display_name":"sales and marketing","score":0.40299999713897705}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3250146508216858}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-322-95310-0","doi":"https://doi.org/10.1007/978-3-322-95310-0","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-95310-0","pdf_url":null,"source":{"id":"https://openalex.org/S4306463104","display_name":"Deutscher Universit\u00e4tsverlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4283528740","https://openalex.org/W4237329947","https://openalex.org/W4214909128","https://openalex.org/W3201577945","https://openalex.org/W2487793095","https://openalex.org/W2492684669","https://openalex.org/W4320520164","https://openalex.org/W4249938096","https://openalex.org/W4392463732","https://openalex.org/W4293268948"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2020,"cited_by_count":3},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":7},{"year":2012,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2022-05-12T00:00:00"}