{"id":"https://openalex.org/W4236736307","doi":"https://doi.org/10.15640/jmpp.v3n1a5","title":"The Effect of Mass Customization on Competitive Strategy","display_name":"The Effect of Mass Customization on Competitive Strategy","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W4236736307","doi":"https://doi.org/10.15640/jmpp.v3n1a5"},"language":"en","primary_location":{"id":"doi:10.15640/jmpp.v3n1a5","doi":"https://doi.org/10.15640/jmpp.v3n1a5","is_oa":true,"landing_page_url":"https://doi.org/10.15640/jmpp.v3n1a5","pdf_url":"http://jmppnet.com/journals/jmpp/Vol_3_No_1_June_2015/5.pdf","source":{"id":"https://openalex.org/S4210236081","display_name":"Journal of Management Policies and Practices","issn_l":"2333-6048","issn":["2333-6048","2333-6056"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Management Policies and Practices","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"http://jmppnet.com/journals/jmpp/Vol_3_No_1_June_2015/5.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000274800","display_name":"Abdeta Gutu Wakoya","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Abdeta Gutu Wakoya","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5073409592","display_name":"Yitbarek Takele Bayiley","orcid":"https://orcid.org/0000-0003-0523-0924","observed_orcids":["https://orcid.org/0000-0003-0523-0924"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yitbarek Takele Bayiley","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.7559,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.86691698,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"3","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11729","display_name":"Product Development and Customization","score":0.9609000086784363,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11729","display_name":"Product Development and Customization","score":0.9609000086784363,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.0284000001847744,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.00139999995008111,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mass-customization","display_name":"mass customization","score":1.0},{"id":"https://openalex.org/keywords/competitive-strategy","display_name":"competitive strategy","score":0.9190000295639038},{"id":"https://openalex.org/keywords/business-strategy","display_name":"business strategy","score":0.4650000035762787},{"id":"https://openalex.org/keywords/customization","display_name":"customization","score":0.3930000066757202}],"concepts":[{"id":"https://openalex.org/C72414096","wikidata":"https://www.wikidata.org/wiki/Q1367461","display_name":"Mass customization","level":3,"score":0.816889762878418},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.45733457803726196},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.39672213792800903},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.362811803817749},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.1489713191986084}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.15640/jmpp.v3n1a5","doi":"https://doi.org/10.15640/jmpp.v3n1a5","is_oa":true,"landing_page_url":"https://doi.org/10.15640/jmpp.v3n1a5","pdf_url":"http://jmppnet.com/journals/jmpp/Vol_3_No_1_June_2015/5.pdf","source":{"id":"https://openalex.org/S4210236081","display_name":"Journal of Management Policies and Practices","issn_l":"2333-6048","issn":["2333-6048","2333-6056"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Management Policies and Practices","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.15640/jmpp.v3n1a5","doi":"https://doi.org/10.15640/jmpp.v3n1a5","is_oa":true,"landing_page_url":"https://doi.org/10.15640/jmpp.v3n1a5","pdf_url":"http://jmppnet.com/journals/jmpp/Vol_3_No_1_June_2015/5.pdf","source":{"id":"https://openalex.org/S4210236081","display_name":"Journal of Management Policies and Practices","issn_l":"2333-6048","issn":["2333-6048","2333-6056"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Management Policies and Practices","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4236736307.pdf","grobid_xml":"https://content.openalex.org/works/W4236736307.grobid-xml"},"referenced_works_count":53,"referenced_works":["https://openalex.org/W38153458","https://openalex.org/W58621503","https://openalex.org/W84371110","https://openalex.org/W113196921","https://openalex.org/W398915026","https://openalex.org/W582477388","https://openalex.org/W967013999","https://openalex.org/W1499347609","https://openalex.org/W1524145815","https://openalex.org/W1597679161","https://openalex.org/W1971164915","https://openalex.org/W1971352173","https://openalex.org/W1980258373","https://openalex.org/W1986070354","https://openalex.org/W1988524692","https://openalex.org/W1993536189","https://openalex.org/W1994837184","https://openalex.org/W2003065232","https://openalex.org/W2012565831","https://openalex.org/W2019229786","https://openalex.org/W2024545750","https://openalex.org/W2028343530","https://openalex.org/W2029171417","https://openalex.org/W2029686226","https://openalex.org/W2037888450","https://openalex.org/W2039854677","https://openalex.org/W2050716594","https://openalex.org/W2055665301","https://openalex.org/W2073431874","https://openalex.org/W2075385863","https://openalex.org/W2087267952","https://openalex.org/W2094343961","https://openalex.org/W2096512731","https://openalex.org/W2100801843","https://openalex.org/W2111426715","https://openalex.org/W2129938248","https://openalex.org/W2134674846","https://openalex.org/W2135787164","https://openalex.org/W2159306398","https://openalex.org/W2163156269","https://openalex.org/W2168297671","https://openalex.org/W2295656366","https://openalex.org/W2312302756","https://openalex.org/W2319647657","https://openalex.org/W2326798346","https://openalex.org/W2587619360","https://openalex.org/W3021891781","https://openalex.org/W4206837524","https://openalex.org/W4240003247","https://openalex.org/W4300703314","https://openalex.org/W4375849300","https://openalex.org/W6750966892","https://openalex.org/W7047817727"],"related_works":["https://openalex.org/W6963743109","https://openalex.org/W2378255150","https://openalex.org/W1989252145","https://openalex.org/W137564231","https://openalex.org/W2136679223","https://openalex.org/W1971164915","https://openalex.org/W2007723591","https://openalex.org/W2187712333","https://openalex.org/W2606807695","https://openalex.org/W1000111333"],"abstract_inverted_index":{"The":[0],"frequent":[1],"change":[2],"of":[3,39,46,54,80,108,129],"customers'":[4],"needs":[5],"and":[6,114,147,159,169],"wants":[7],"is":[8,152],"bringing":[9],"different":[10],"challenges":[11],"for":[12,137],"manufacturing":[13],"firms.As":[14],"a":[15,20,94],"result,":[16],"mass":[17,47,58,64,67,70,74,130,139,156,166],"customization":[18,48,59,71,75,131,140,157,167],"as":[19,91,93],"production":[21],"strategy":[22,49,132,135,158,162,168],"has":[23],"drawn":[24],"attention":[25],"from":[26,104],"scholars":[27],"in":[28],"various":[29],"fields.In":[30],"an":[31],"attempt":[32],"to":[33,35,76,101,121],"contribute":[34],"the":[36,44,78,109,123],"existing":[37],"stock":[38],"knowledge,":[40],"this":[41,55],"study":[42,86],"investigated":[43],"effect":[45,79,128,151],"on":[50,82,133],"competitive":[51,83,134],"strategy.In":[52],"view":[53],"four":[56],"major":[57],"strategies":[60],"were":[61,119],"considered:":[62],"collaborative":[63],"customization,":[65,68],"adaptive":[66],"transparent":[69,138,155,165],"&":[72],"cosmetic":[73],"measure":[77],"same":[81],"strategy.A":[84],"cross-sectional":[85],"with":[87],"mixed":[88],"research":[89],"approach":[90],"well":[92],"self-constructed":[95],"ordered":[96],"response":[97],"questionnaire":[98],"was":[99],"used":[100,120],"collect":[102],"data":[103],"127":[105],"professional":[106],"workers":[107],"companies":[110],"under":[111],"study.Descriptive":[112],"statistics":[113],"ordinal":[115],"logistic":[116],"regression":[117],"model":[118],"analyze":[122],"results.The":[124],"result":[125],"showed":[126],"negative":[127],"except":[136],"which":[141],"positively":[142],"affected":[143],"both":[144],"cost":[145,160],"leadership":[146,161],"differentiation":[148,170],"strategies.The":[149],"positive":[150],"stronger":[153],"between":[154,164],"than":[163],"strategy.":[171]},"counts_by_year":[{"year":2023,"cited_by_count":3},{"year":2021,"cited_by_count":1},{"year":2018,"cited_by_count":1}],"updated_date":"2026-10-26T11:51:55.731654","created_date":"2022-05-12T00:00:00"}
