{"id":"https://openalex.org/W4236645211","doi":"https://doi.org/10.4018/978-1-4666-6543-9.ch064","title":"Contemporary Art Museums' Marketing Strategies: The Case of the Istanbul Modern Art Museum","display_name":"Contemporary Art Museums' Marketing Strategies: The Case of the Istanbul Modern Art Museum","publication_year":2014,"publication_date":"2014-11-11","ids":{"openalex":"https://openalex.org/W4236645211","doi":"https://doi.org/10.4018/978-1-4666-6543-9.ch064"},"language":"en","primary_location":{"id":"doi:10.4018/978-1-4666-6543-9.ch064","doi":"https://doi.org/10.4018/978-1-4666-6543-9.ch064","is_oa":false,"landing_page_url":"https://doi.org/10.4018/978-1-4666-6543-9.ch064","pdf_url":null,"source":{"id":"https://openalex.org/S4306463409","display_name":"IGI Global eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Hospitality, Travel, and Tourism","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4234806809","display_name":"Hospitality, Travel, and Tourism"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5074269051","display_name":"Zeynep G\u00fcney \u00c7elebi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I94294566","display_name":"Galatasaray University","ror":"https://ror.org/00btgsb62","country_code":"TR","type":"education","lineage":["https://openalex.org/I94294566"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"Zeynep Guney Celebi","raw_affiliation_strings":["Galatasaray University, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Galatasaray University, Turkey","institution_ids":["https://openalex.org/I94294566"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5074269051"],"corresponding_institution_ids":["https://openalex.org/I94294566"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":93},"biblio":{"volume":null,"issue":null,"first_page":"1154","last_page":"1171"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11462","display_name":"Museums and Cultural Heritage","score":0.9560999870300293,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11462","display_name":"Museums and Cultural Heritage","score":0.9560999870300293,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.019999999552965164,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.004399999976158142,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/contemporary-art-museums","display_name":"contemporary art museums","score":0.9900000095367432},{"id":"https://openalex.org/keywords/museum-marketing","display_name":"museum marketing","score":0.8230000138282776},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.9480000138282776},{"id":"https://openalex.org/keywords/entertainment","display_name":"entertainment","score":0.8690000176429749},{"id":"https://openalex.org/keywords/leisure","display_name":"leisure","score":0.9269999861717224},{"id":"https://openalex.org/keywords/arts-and-entertainment","display_name":"arts and entertainment","score":0.7409999966621399}],"concepts":[{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.8409590721130371},{"id":"https://openalex.org/C2778012447","wikidata":"https://www.wikidata.org/wiki/Q1034415","display_name":"Scope (computer science)","level":2,"score":0.6175225377082825},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5656399130821228},{"id":"https://openalex.org/C85363599","wikidata":"https://www.wikidata.org/wiki/Q186030","display_name":"Contemporary art","level":3,"score":0.5356836318969727},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.4530456066131592},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.4170442521572113},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.38489726185798645},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.36671555042266846},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3284429907798767},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2560211718082428},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.18264368176460266},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.07961210608482361},{"id":"https://openalex.org/C554144382","wikidata":"https://www.wikidata.org/wiki/Q213156","display_name":"Performance art","level":2,"score":0.0697997510433197},{"id":"https://openalex.org/C52119013","wikidata":"https://www.wikidata.org/wiki/Q50637","display_name":"Art history","level":1,"score":0.06325140595436096},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/978-1-4666-6543-9.ch064","doi":"https://doi.org/10.4018/978-1-4666-6543-9.ch064","is_oa":false,"landing_page_url":"https://doi.org/10.4018/978-1-4666-6543-9.ch064","pdf_url":null,"source":{"id":"https://openalex.org/S4306463409","display_name":"IGI Global eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Hospitality, Travel, and Tourism","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":27,"referenced_works":["https://openalex.org/W11583279","https://openalex.org/W1582994594","https://openalex.org/W1603083842","https://openalex.org/W1967968613","https://openalex.org/W1975551721","https://openalex.org/W1986707537","https://openalex.org/W1987144194","https://openalex.org/W1991940510","https://openalex.org/W2010812063","https://openalex.org/W2017638778","https://openalex.org/W2030759776","https://openalex.org/W2034756556","https://openalex.org/W2054322256","https://openalex.org/W2079358805","https://openalex.org/W2082398523","https://openalex.org/W2087937338","https://openalex.org/W2095263520","https://openalex.org/W2136512824","https://openalex.org/W2139675726","https://openalex.org/W2149659733","https://openalex.org/W2151714564","https://openalex.org/W2157362252","https://openalex.org/W2183687788","https://openalex.org/W2494760201","https://openalex.org/W2573005063","https://openalex.org/W3004376281","https://openalex.org/W4246330012"],"related_works":["https://openalex.org/W3199525315","https://openalex.org/W7017606241","https://openalex.org/W85150938","https://openalex.org/W3100357795","https://openalex.org/W1006037782","https://openalex.org/W4402826393","https://openalex.org/W1508612686","https://openalex.org/W3004442037","https://openalex.org/W1953173874","https://openalex.org/W2312059893"],"abstract_inverted_index":{"Contemporary":[0],"art":[1,35,48,88,99,111,117],"museums":[2,36,49,112],"are":[3,95,121,146],"significant":[4,40],"actors":[5],"in":[6,33,75,123],"the":[7,43,54,62,85,104,126,130],"entertainment":[8],"industry,":[9],"which":[10],"is":[11,24,37,59,84,113],"recreated":[12],"by":[13,97],"new":[14,44],"forms":[15],"of":[16,42,56,129],"leisure":[17],"time":[18],"activities":[19],"every":[20],"day.":[21],"Entertainment":[22],"that":[23],"used":[25,96],"as":[26,125,133],"an":[27],"important":[28],"and":[29,50,68,89,91,109,143],"effective":[30],"marketing":[31,70,93,119,144],"tool":[32],"contemporary":[34,47,98,110,116],"also":[38],"a":[39,72,134],"formative":[41],"relationship":[45,63,86,105],"between":[46,64,87,106],"their":[51],"visitors.":[52],"Therefore,":[53],"aim":[55],"this":[57,102],"chapter":[58],"to":[60,77,80],"explore":[61],"art,":[65],"entertainment,":[66,108],"leisure,":[67,107],"museum":[69],"with":[71],"literature":[73],"review":[74],"order":[76],"find":[78],"answers":[79],"questions":[81],"like,":[82],"What":[83],"entertainment?":[90],"Which":[92],"techniques":[94],"organizations?":[100],"In":[101],"context,":[103],"explained;":[114],"afterwards,":[115],"museums'":[118],"strategies":[120,145],"described":[122],"detail":[124],"main":[127],"scope":[128],"study.":[131],"Finally,":[132],"case":[135],"study,":[136],"Istanbul":[137],"Modern":[138],"Art":[139],"Museum's":[140],"political-economical":[141],"environment":[142],"analyzed.":[147]},"counts_by_year":[{"year":2021,"cited_by_count":1}],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2022-05-12T00:00:00"}
