{"id":"https://openalex.org/W4235328835","doi":"https://doi.org/10.1007/978-3-658-24282-4_3","title":"Consumer Neuroscience","display_name":"Consumer Neuroscience","publication_year":2019,"publication_date":"2019-01-01","ids":{"openalex":"https://openalex.org/W4235328835","doi":"https://doi.org/10.1007/978-3-658-24282-4_3"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-658-24282-4_3","doi":"https://doi.org/10.1007/978-3-658-24282-4_3","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-24282-4_3","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Markenpsychologie","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2940424873","display_name":"Markenpsychologie"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050779659","display_name":"Gert Gutjahr","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Gert Gutjahr","raw_affiliation_strings":["Mannheim, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Mannheim, Deutschland","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5050779659"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.9046,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.92920354,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"7","last_page":"14"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.4668000042438507,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.4668000042438507,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.17910000681877136,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10042","display_name":"Neural and Behavioral Psychology Studies","score":0.14249999821186066,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/neuromarketing","display_name":"neuromarketing","score":0.9950000047683716},{"id":"https://openalex.org/keywords/fmri","display_name":"functional MRI","score":0.8059999942779541},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6629999876022339}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.4911629855632782},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.43176013231277466},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4166538715362549},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.41540223360061646},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3361746072769165}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-658-24282-4_3","doi":"https://doi.org/10.1007/978-3-658-24282-4_3","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-24282-4_3","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Markenpsychologie","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":8,"referenced_works":["https://openalex.org/W1537094955","https://openalex.org/W1976456688","https://openalex.org/W1993750289","https://openalex.org/W2028966649","https://openalex.org/W2053356496","https://openalex.org/W2062356092","https://openalex.org/W4380522869","https://openalex.org/W7221611403"],"related_works":["https://openalex.org/W7135006089","https://openalex.org/W2567432177","https://openalex.org/W4231171410","https://openalex.org/W7111206494","https://openalex.org/W6886806850","https://openalex.org/W87262708","https://openalex.org/W2112245929","https://openalex.org/W7018222199","https://openalex.org/W1969279788","https://openalex.org/W2055259989"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2022-05-12T00:00:00"}
