{"id":"https://openalex.org/W4235301209","doi":"https://doi.org/10.7763/ijtef.2011.v2.107","title":"Influence of Brands on Female Consumer's Buying Behavior in Pakistan","display_name":"Influence of Brands on Female Consumer's Buying Behavior in Pakistan","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W4235301209","doi":"https://doi.org/10.7763/ijtef.2011.v2.107"},"language":"en","primary_location":{"id":"doi:10.7763/ijtef.2011.v2.107","doi":"https://doi.org/10.7763/ijtef.2011.v2.107","is_oa":false,"landing_page_url":"https://doi.org/10.7763/ijtef.2011.v2.107","pdf_url":null,"source":{"id":"https://openalex.org/S2764652570","display_name":"International Journal of Trade Economics and Finance","issn_l":"2010-023X","issn":["2010-023X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","vabb-shw"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Trade, Economics and Finance","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5088604359","display_name":"Hareem Zeb","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Hareem Zeb","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023585378","display_name":"Kashif Rashid","orcid":"https://orcid.org/0000-0001-6959-4511","observed_orcids":["https://orcid.org/0000-0001-6959-4511"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kashif Rashid","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5013606302","display_name":"M.Bilal Javeed","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"M.Bilal Javeed","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.7107,"has_fulltext":false,"cited_by_count":36,"citation_normalized_percentile":{"value":0.94202698,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"225","last_page":"231"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5971999764442444,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5971999764442444,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.27810001373291016,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.10000000149011612,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-effect","display_name":"brand influence","score":0.9819999933242798},{"id":"https://openalex.org/keywords/female-consumers","display_name":"women consumers","score":0.8650000095367432},{"id":"https://openalex.org/keywords/consumer-buying-behavior","display_name":"consumer buying behavior","score":0.9729999899864197},{"id":"https://openalex.org/keywords/brand-choice","display_name":"brand choice","score":0.4659999907016754},{"id":"https://openalex.org/keywords/gender-and-consumer-behavior","display_name":"gender and consumer behavior","score":0.6190000176429749},{"id":"https://openalex.org/keywords/pakistan","display_name":"Pakistan","score":0.8159999847412109}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6486976146697998},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.45641499757766724},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4197099804878235}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.7763/ijtef.2011.v2.107","doi":"https://doi.org/10.7763/ijtef.2011.v2.107","is_oa":false,"landing_page_url":"https://doi.org/10.7763/ijtef.2011.v2.107","pdf_url":null,"source":{"id":"https://openalex.org/S2764652570","display_name":"International Journal of Trade Economics and Finance","issn_l":"2010-023X","issn":["2010-023X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","vabb-shw"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Trade, Economics and Finance","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality","score":0.6025999784469604}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2318028034","https://openalex.org/W232700466","https://openalex.org/W4205170081","https://openalex.org/W2804339592","https://openalex.org/W2803154560","https://openalex.org/W6903648920","https://openalex.org/W2803742302","https://openalex.org/W2917111213","https://openalex.org/W4244021559","https://openalex.org/W2615603989"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":5},{"year":2014,"cited_by_count":4}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2022-05-12T00:00:00"}