{"id":"https://openalex.org/W4234201331","doi":"https://doi.org/10.1007/978-3-322-94833-5","title":"Dienstleistungsmarketing","display_name":"Dienstleistungsmarketing","publication_year":2000,"publication_date":"2000-01-01","ids":{"openalex":"https://openalex.org/W4234201331","doi":"https://doi.org/10.1007/978-3-322-94833-5"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-322-94833-5","doi":"https://doi.org/10.1007/978-3-322-94833-5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-94833-5","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},"volume":null,"type":"book","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5108378739","display_name":"Heribert Meffert","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Heribert Meffert","raw_affiliation_strings":["M\u00fcnster, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"M\u00fcnster, Deutschland","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5109232432","display_name":"Manfred Bruhn","orcid":"https://orcid.org/0000-0001-9422-5697","observed_orcids":["https://orcid.org/0000-0001-9422-5697"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Manfred Bruhn","raw_affiliation_strings":["Basel, Schweiz"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Basel, Schweiz","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":19.9678,"has_fulltext":false,"cited_by_count":115,"citation_normalized_percentile":{"value":0.99515347,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.7562999725341797,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.7562999725341797,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.11800000071525574,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.09939999878406525,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/services-marketing","display_name":"service marketing","score":0.8999999761581421},{"id":"https://openalex.org/keywords/marketing-services","display_name":"marketing services","score":0.6000000238418579}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.30763787031173706}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-322-94833-5","doi":"https://doi.org/10.1007/978-3-322-94833-5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-94833-5","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.5400000214576721,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":2,"referenced_works":["https://openalex.org/W4212776956","https://openalex.org/W4233936434"],"related_works":["https://openalex.org/W4229496004","https://openalex.org/W4246441518","https://openalex.org/W2475600793","https://openalex.org/W4237278036","https://openalex.org/W4244947397","https://openalex.org/W2484412039","https://openalex.org/W2499535480","https://openalex.org/W2494398441","https://openalex.org/W4247939364","https://openalex.org/W2488598696"],"abstract_inverted_index":null,"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2022-05-12T00:00:00"}
