{"id":"https://openalex.org/W4233097201","doi":"https://doi.org/10.4135/9781452229669.n775","title":"Consumer Behavior","display_name":"Consumer Behavior","publication_year":2004,"publication_date":"2004-01-01","ids":{"openalex":"https://openalex.org/W4233097201","doi":"https://doi.org/10.4135/9781452229669.n775"},"language":"en","primary_location":{"id":"doi:10.4135/9781452229669.n775","doi":"https://doi.org/10.4135/9781452229669.n775","is_oa":false,"landing_page_url":"https://doi.org/10.4135/9781452229669.n775","pdf_url":null,"source":{"id":"https://openalex.org/S4306463867","display_name":"Sage eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Dictionary of Marketing Communications","raw_type":"reference-entry"},"volume":{"id":"https://openalex.org/W654185997","display_name":"Dictionary of Marketing\n                    Communications"},"type":"reference-entry","is_traditional":false,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5082201258","display_name":"Norman A. P. Govoni","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Norman A. Govoni","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5082201258"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.5824999809265137,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.5824999809265137,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.3034999966621399,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.039500001817941666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9819999933242798},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.7179999947547913},{"id":"https://openalex.org/keywords/consumer-purchasing-behavior","display_name":"consumer purchasing behavior","score":0.382999986410141}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.33137327432632446}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4135/9781452229669.n775","doi":"https://doi.org/10.4135/9781452229669.n775","is_oa":false,"landing_page_url":"https://doi.org/10.4135/9781452229669.n775","pdf_url":null,"source":{"id":"https://openalex.org/S4306463867","display_name":"Sage eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Dictionary of Marketing Communications","raw_type":"reference-entry"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4253067079","https://openalex.org/W4243480635","https://openalex.org/W4252574633","https://openalex.org/W4255002766","https://openalex.org/W4254510928","https://openalex.org/W4247442923","https://openalex.org/W4244509327","https://openalex.org/W4255520182","https://openalex.org/W4242115520","https://openalex.org/W4256339324"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-11-09T13:22:03.289127","created_date":"2022-05-12T00:00:00"}
