{"id":"https://openalex.org/W4233049934","doi":"https://doi.org/10.5783/rirp-18-2019-02-05-28","title":"Comunicaci\u00f3n pol\u00edtica digital en Instagram. Los casos de Cristina Fern\u00e1ndez de Kirchner y Mauricio Macri en Argentina / Digital political communication on Instagram. The cases of Cristina Fern\u00e1ndez de Kirchner and Mauricio Macri in Argentina","display_name":"Comunicaci\u00f3n pol\u00edtica digital en Instagram. Los casos de Cristina Fern\u00e1ndez de Kirchner y Mauricio Macri en Argentina / Digital political communication on Instagram. The cases of Cristina Fern\u00e1ndez de Kirchner and Mauricio Macri in Argentina","publication_year":2019,"publication_date":"2019-12-19","ids":{"openalex":"https://openalex.org/W4233049934","doi":"https://doi.org/10.5783/rirp-18-2019-02-05-28"},"language":"es","primary_location":{"id":"doi:10.5783/rirp-18-2019-02-05-28","doi":"https://doi.org/10.5783/rirp-18-2019-02-05-28","is_oa":true,"landing_page_url":"https://doi.org/10.5783/rirp-18-2019-02-05-28","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Instituto de Investigacion en Relaciones Publicas","raw_type":"report"},"volume":null,"type":"report","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.5783/rirp-18-2019-02-05-28","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Universidad Nacional de C\u00f3rdoba","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I166401450","display_name":"Universidad Nacional de C\u00f3rdoba","ror":"https://ror.org/056tb7j80","country_code":"AR","type":"education","lineage":["https://openalex.org/I166401450"]}],"countries":["AR"],"is_corresponding":false,"raw_author_name":"Universidad Nacional de C\u00f3rdoba","raw_affiliation_strings":["Universidad Nacional de C\u00f3rdoba\nFacultad de Ciencias de la Comunicaci\u00f3n"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Nacional de C\u00f3rdoba\nFacultad de Ciencias de la Comunicaci\u00f3n","institution_ids":["https://openalex.org/I166401450"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067837788","display_name":"Andrea N\u00e1zaro","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I166401450","display_name":"Universidad Nacional de C\u00f3rdoba","ror":"https://ror.org/056tb7j80","country_code":"AR","type":"education","lineage":["https://openalex.org/I166401450"]}],"countries":["AR"],"is_corresponding":false,"raw_author_name":"Andrea N\u00e1zaro","raw_affiliation_strings":["Universidad Nacional de C\u00f3rdoba\nFacultad de Ciencias de la Comunicaci\u00f3n"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Nacional de C\u00f3rdoba\nFacultad de Ciencias de la Comunicaci\u00f3n","institution_ids":["https://openalex.org/I166401450"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062085315","display_name":"Fabrizio Crozzoli","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I130054616","display_name":"Universidad Cat\u00f3lica de C\u00f3rdoba","ror":"https://ror.org/04hehwn14","country_code":"AR","type":"education","lineage":["https://openalex.org/I130054616"]},{"id":"https://openalex.org/I151201029","display_name":"Consejo Nacional de Investigaciones Cient\u00edficas y T\u00e9cnicas","ror":"https://ror.org/03cqe8w59","country_code":"AR","type":"government","lineage":["https://openalex.org/I151201029","https://openalex.org/I4210123736","https://openalex.org/I4387155568"]},{"id":"https://openalex.org/I166401450","display_name":"Universidad Nacional de C\u00f3rdoba","ror":"https://ror.org/056tb7j80","country_code":"AR","type":"education","lineage":["https://openalex.org/I166401450"]}],"countries":["AR"],"is_corresponding":false,"raw_author_name":"Fabrizio Crozzoli","raw_affiliation_strings":["Universidad Nacional de C\u00f3rdoba\r\nFacultad de Ciencias de la Comunicaci\u00f3n","CONICET\nUniversidad Cat\u00f3lica de C\u00f3rdoba \nUniversidad Nacional de C\u00f3rdoba"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Nacional de C\u00f3rdoba\r\nFacultad de Ciencias de la Comunicaci\u00f3n","institution_ids":["https://openalex.org/I166401450"]},{"raw_affiliation_string":"CONICET\nUniversidad Cat\u00f3lica de C\u00f3rdoba \nUniversidad Nacional de C\u00f3rdoba","institution_ids":["https://openalex.org/I130054616","https://openalex.org/I151201029","https://openalex.org/I166401450"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Universidad Nacional de C\u00f3rdoba","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Universidad Nacional de C\u00f3rdoba","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5018945768","display_name":"Alejandro \u00c1lvarez Nobell","orcid":"https://orcid.org/0000-0003-1384-3544","observed_orcids":["https://orcid.org/0000-0003-1384-3544"]},"institutions":[{"id":"https://openalex.org/I130054616","display_name":"Universidad Cat\u00f3lica de C\u00f3rdoba","ror":"https://ror.org/04hehwn14","country_code":"AR","type":"education","lineage":["https://openalex.org/I130054616"]},{"id":"https://openalex.org/I151201029","display_name":"Consejo Nacional de Investigaciones Cient\u00edficas y T\u00e9cnicas","ror":"https://ror.org/03cqe8w59","country_code":"AR","type":"government","lineage":["https://openalex.org/I151201029","https://openalex.org/I4210123736","https://openalex.org/I4387155568"]},{"id":"https://openalex.org/I166401450","display_name":"Universidad Nacional de C\u00f3rdoba","ror":"https://ror.org/056tb7j80","country_code":"AR","type":"education","lineage":["https://openalex.org/I166401450"]}],"countries":["AR"],"is_corresponding":false,"raw_author_name":"Alejandro \u00c1lvarez-Nobell","raw_affiliation_strings":["CONICET\r\nUniversidad Cat\u00f3lica de C\u00f3rdoba \r\nUniversidad Nacional de C\u00f3rdoba"],"raw_orcid":"https://orcid.org/0000-0003-1384-3544","affiliations":[{"raw_affiliation_string":"CONICET\r\nUniversidad Cat\u00f3lica de C\u00f3rdoba \r\nUniversidad Nacional de C\u00f3rdoba","institution_ids":["https://openalex.org/I130054616","https://openalex.org/I151201029","https://openalex.org/I166401450"]}]},{"author_position":"last","author":{"id":null,"display_name":"Universidad Nacional de C\u00f3rdoba","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Universidad Nacional de C\u00f3rdoba","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10133","display_name":"Media Studies and Communication","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-political-communication","display_name":"online political communication","score":0.8840000033378601},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.9980000257492065},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.5529999732971191},{"id":"https://openalex.org/keywords/cristina-fernandez-de-kirchner","display_name":"Cristina Fern\u00e1ndez de Kirchner","score":0.9330000281333923},{"id":"https://openalex.org/keywords/mauricio-macri","display_name":"Mauricio Macri","score":1.0},{"id":"https://openalex.org/keywords/political-narratives","display_name":"political narratives","score":0.6439999938011169},{"id":"https://openalex.org/keywords/visual-communication","display_name":"visual communication","score":0.9670000076293945},{"id":"https://openalex.org/keywords/political-participation","display_name":"political participation","score":0.6779999732971191},{"id":"https://openalex.org/keywords/public-opinion","display_name":"public opinion","score":0.7860000133514404},{"id":"https://openalex.org/keywords/political-leadership","display_name":"political leadership","score":0.3779999911785126},{"id":"https://openalex.org/keywords/argentine-politics","display_name":"Argentine politics","score":0.6159999966621399}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7445719838142395},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4877353608608246},{"id":"https://openalex.org/C313442","wikidata":"https://www.wikidata.org/wiki/Q778556","display_name":"Persona","level":2,"score":0.4444385766983032},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.402029812335968}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.5783/rirp-18-2019-02-05-28","doi":"https://doi.org/10.5783/rirp-18-2019-02-05-28","is_oa":true,"landing_page_url":"https://doi.org/10.5783/rirp-18-2019-02-05-28","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Instituto de Investigacion en Relaciones Publicas","raw_type":"report"}],"best_oa_location":{"id":"doi:10.5783/rirp-18-2019-02-05-28","doi":"https://doi.org/10.5783/rirp-18-2019-02-05-28","is_oa":true,"landing_page_url":"https://doi.org/10.5783/rirp-18-2019-02-05-28","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Instituto de Investigacion en Relaciones Publicas","raw_type":"report"},"sustainable_development_goals":[{"display_name":"Peace, justice, and strong institutions","id":"https://metadata.un.org/sdg/16","score":0.47620001435279846}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3009937858","https://openalex.org/W2980085618","https://openalex.org/W3090911058","https://openalex.org/W2998801369","https://openalex.org/W7029039600","https://openalex.org/W6992301877","https://openalex.org/W7010758895","https://openalex.org/W7126780295","https://openalex.org/W6990032482","https://openalex.org/W4415729567"],"abstract_inverted_index":{"En":[0],"el":[1,4,12,57,141,148,175],"a\u00f1o":[2],"2016,":[3,263],"estudio":[5,48],"Gobernautas":[6],"Ciudadanos":[7],"(Riorda":[8,314],"y":[9,42,59,69,74,101,108,153,208,222],"Valenti)":[10],"describ\u00eda":[11],"desarrollo":[13],"de":[14,32,37,47,49,62,85,88,92,99,106,122,136,150,173,206,210,237,248,367,428],"las":[15,71,179,184,197,223],"pr\u00e1cticas":[16],"pol\u00edticas":[17],"en":[18,21,82,95,102,119,126,140,147,187,217,226,240,245],"redes":[19,224],"sociales":[20,225],"Am\u00e9rica":[22],"Latina:":[23],"Instagram":[24,100,165,221,280,397,450],"comenzaba":[25],"a":[26,112,128,133,170,213,286,399,435,486,572,583,631],"tomar":[27],"fuerza":[28],"como":[29,146],"un":[30,38,86,103,120,167],"canal":[31],"comunicaci\u00f3n":[33],"pol\u00edtica.":[34],"A":[35,291],"partir":[36],"dise\u00f1o":[39],"metodol\u00f3gico":[40],"exploratorio":[41],"descriptivo":[43],"sobre":[44],"los":[45,50,151,238],"casos":[46],"pol\u00edticos":[51,239],"argentinos":[52],"Mauricio":[53,420],"Macri":[54,421],"(presidente":[55],"durante":[56],"2015-2019)":[58,424],"Cristina":[60,426],"Fern\u00e1ndez":[61,427],"Kirchner":[63,429],"(ex":[64],"presidente":[65],"predecesora)":[66],"se":[67,80],"indag\u00f3":[68],"caracteriz\u00f3":[70],"principales":[72],"estrategias":[73],"relatos":[75],"que":[76,155,164,185,196,232],"prevalecieron.":[77],"La":[78],"investigaci\u00f3n":[79],"basa":[81],"la":[83,134,171,201,214,218,235,241,246,249],"elaboraci\u00f3n":[84],"archivo":[87],"publicaciones":[89,123],"del":[90],"2018":[91,443],"ambos":[93],"dirigentes":[94],"sus":[96,137],"cuentas":[97],"oficiales":[98],"posterior":[104],"an\u00e1lisis":[105],"contenido":[107,142],"estad\u00edstico.":[109],"Para":[110],"llevar":[111],"cabo":[113],"este":[114,229],"prop\u00f3sito,":[115],"observamos":[116],"diferentes":[117],"categor\u00edas":[118],"conjunto":[121],"m\u00e1s":[124,192],"relevantes":[125],"cuanto":[127],"interacciones.":[129],"Prestamos":[130],"especial":[131],"atenci\u00f3n":[132],"gesti\u00f3n":[135],"publicaciones,":[138],"centr\u00e1ndonos":[139],"visual,":[143],"as\u00ed":[144],"tambi\u00e9n":[145],"uso":[149],"elementos":[152],"funcionalidades":[154],"brinda":[156],"esta":[157],"red.":[158],"Los":[159],"resultados":[160],"nos":[161],"permiten":[162],"confirmar":[163],"desempe\u00f1a":[166],"papel":[168],"importante":[169],"hora":[172],"definir":[174],"comportamiento":[176],"pol\u00edtico.":[177],"Si":[178],"personas":[180],"encuentran":[181],"actitudes":[182],"con":[183],"coinciden":[186],"su":[188],"red":[189],"social,":[190],"son":[191],"activas":[193],"pol\u00edticamente,":[194],"mientras":[195],"ideas":[198],"contradictorias":[199],"reducen":[200],"participaci\u00f3n.":[202],"El":[203],"proceso":[204],"continuado":[205],"informaci\u00f3n":[207],"difusi\u00f3n":[209],"im\u00e1genes":[211],"relativas":[212],"pol\u00edtica":[215],"influye":[216],"opini\u00f3n":[219],"p\u00fablica.":[220],"general":[227],"facilitan":[228],"planteo,":[230],"ya":[231],"es":[233],"constante":[234],"presencia":[236],"red;":[242],"logrando":[243],"meterse":[244],"cotidianidad":[247],"gente.Palabras":[250],"clave:":[251],"Comunicaci\u00f3n":[252,259],"Digital,":[253],"Pol\u00edtica,":[254],"Instagram,":[255,666],"Redes":[256],"Sociales,":[257],"Relatos,":[258],"Visual":[260,670],"Abstract":[261],"In":[262,318,563],"the":[264,269,299,307,311,326,335,385,393,414,438,461,467,474,477,497,537,544,555,564,577,591,594,598,614,640],"\"Gobernautas":[265],"Ciudadanos\"":[266],"study":[267],"described":[268],"development":[270],"of":[271,288,294,303,334,377,396,417,437,442,444,447,476,501,504,518,525,558,579,602,642,648],"political":[272,289,403,655],"practices":[273],"in":[274,277,392,590,604,627,653],"social":[275,295],"networks":[276,296],"Latin":[278],"America:":[279],"began":[281],"to":[282,381,554,571,608],"gain":[283],"strength":[284],"as":[285,398,455,470,472],"channel":[287],"communication.":[290,636],"good":[292],"use":[293,394,475,578],"will":[297,309],"form":[298],"new":[300,312],"organization":[301],"chart":[302],"public":[304],"management":[305],"and":[306,315,342,346,352,357,361,369,372,383,388,409,425,479,490,522,575,610,623,660],"\"gobernautas\"":[308],"be":[310,588],"leader":[313],"Valenti,":[316,347],"2016).":[317],"recent":[319],"times,":[320],"multiple":[321],"investigations":[322],"have":[323,331],"emerged":[324],"on":[325,406,413,466,473,496],"subject,":[327],"from":[328],"which":[329,339,567,626],"we":[330],"selected":[332],"some":[333],"significant":[336],"contributions,":[337],"among":[338],"are:":[340],"Beaudoux":[341],"Garc\u00eda,":[343],"2012;":[344],"Riorda":[345],"2016;":[348,350],"Enguix,":[349],"Selva-Ruiz":[351],"Caro-Casta\u00f1o,":[353],"2017;":[354,359],"Roc\u00edo,":[355],"Ariza,":[356],"March,":[358],"Ballesteros,":[360],"D\u00edez":[362],"Garrido,":[363],"2018;":[364],"Gil-Ram\u00edrez,":[365],"G\u00f3mez":[366],"Travesedo-Rojas":[368],"Almansa-Mart\u00ednez,":[370],"2019;":[371],"Gil,":[373],"2019.":[374],"The":[375],"purpose":[376],"this":[378,483,618],"research":[379],"was":[380,452,493],"investigate":[382],"characterize":[384],"main":[386,600],"strategies":[387],"stories":[389,526,528,534,541,547,551,557],"that":[390,535,542,548,552,593],"prevailed":[391],"made":[395],"tool":[400],"for":[401,459],"digital":[402,644,654],"communication;":[404],"Based":[405],"an":[407,456],"exploratory":[408],"descriptive":[410],"methodological":[411],"design":[412],"case":[415],"studies":[416],"Argentine":[418],"politicians":[419,601],"(president":[422],"during":[423],"(former":[430],"predecessor":[431],"president).":[432],"For":[433],"this,":[434],"base":[436],"most":[439],"relevant":[440],"publications":[441],"both":[445],"leaders":[446],"their":[448,605],"official":[449],"accounts":[451],"prepared,":[453],"taking":[454],"intentional":[457],"criterion":[458],"sampling":[460],"interactions":[462],"they":[463],"had,":[464],"focusing":[465],"visual":[468],"content,":[469],"well":[471],"elements":[478],"functionalities":[480],"offered":[481,616],"by":[482,597,617],"network.":[484],"Subsequently,":[485],"content":[487,519,595,647],"(Krippendorf,":[488],"1990)":[489],"statistical":[491],"analysis":[492],"applied":[494],"based":[495],"following":[498],"variables:":[499],"number":[500],"publications;":[502],"amount":[503],"\"like\";":[505],"publication":[506,508],"date;":[507],"comments;":[509],"format":[510],"(photo,":[511],"reel,":[512],"video);":[513],"hashtag;":[514],"Location;":[515],"mention;":[516],"types":[517,524],"(political,":[520],"intimate":[521],"citizen);":[523],"or":[527,646],"(challenge,":[529],"connection,":[530],"creative,":[531],"trampoline":[532],"stories,":[533],"communicate":[536,543],"\"who":[538],"you":[539],"are\",":[540],"institutional":[545],"\"brand\",":[546],"convey":[549],"knowledge,":[550],"lead":[553],"future,":[556],"personal":[559],"struggles,":[560],"victimization":[561],"stories).":[562],"cases":[565],"analysed,":[566],"if":[568],"doubt":[569],"point":[570],"massive":[573],"audience":[574],"heterogeneity,":[576],"simple":[580],"messages":[581],"is":[582],"constant.":[584],"However,":[585],"it":[586],"can":[587],"seen":[589],"results":[592],"published":[596],"two":[599],"Argentina":[603],"accounts,":[606],"seeks":[607],"legitimize":[609],"build":[611],"power":[612],"through":[613],"possibilities":[615],"tool,":[619],"since":[620],"image,":[621],"spontaneity":[622],"supposed":[624],"horizontality,":[625],"principle":[628],"would":[629],"allow":[630],"more":[632,658],"emotional":[633],"than":[634],"rational":[635],"It":[637],"also":[638],"highlights":[639],"importance":[641],"sharing":[643],"aspect":[645],"life":[649],"with":[650],"its":[651],"followers":[652],"communication,":[656],"being":[657],"human":[659],"direct.":[661],"Keywords:":[662],"Digital":[663],"Communication,":[664],"Politics,":[665],"Social":[667],"Networks,":[668],"Stories,":[669],"Communication":[671]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":3}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2022-05-12T00:00:00"}