{"id":"https://openalex.org/W4229975327","doi":"https://doi.org/10.1002/9781119443179","title":"Profit\u2010Driven Business Analytics","display_name":"Profit\u2010Driven Business Analytics","publication_year":2017,"publication_date":"2017-09-28","ids":{"openalex":"https://openalex.org/W4229975327","doi":"https://doi.org/10.1002/9781119443179","mag":"2734636678"},"language":"en","primary_location":{"id":"doi:10.1002/9781119443179","doi":"https://doi.org/10.1002/9781119443179","is_oa":false,"landing_page_url":"https://doi.org/10.1002/9781119443179","pdf_url":null,"source":{"id":"https://openalex.org/S4306464293","display_name":"Wiley eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"monograph"},"volume":null,"type":"book","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5075484247","display_name":"Wouter Verbeke","orcid":"https://orcid.org/0000-0002-8438-0535","observed_orcids":["https://orcid.org/0000-0002-8438-0535"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Wouter Verbeke","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081225515","display_name":"Bart Baesens","orcid":"https://orcid.org/0000-0002-5831-5668","observed_orcids":["https://orcid.org/0000-0002-5831-5668"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Bart Baesens","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5011142751","display_name":"Cristi\u00e1n Bravo","orcid":"https://orcid.org/0000-0003-1579-1565","observed_orcids":["https://orcid.org/0000-0003-1579-1565"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Cristi\u00e1n Bravo","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.8974,"has_fulltext":false,"cited_by_count":26,"citation_normalized_percentile":{"value":0.93258427,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13204","display_name":"Competitive and Knowledge Intelligence","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14260","display_name":"Impact of AI and Big Data on Business and Society","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/business-analytics","display_name":"business analytics","score":0.8920000195503235},{"id":"https://openalex.org/keywords/profit-maximization","display_name":"profit maximization","score":0.9330000281333923},{"id":"https://openalex.org/keywords/decision-optimization","display_name":"decision optimization","score":0.7459999918937683},{"id":"https://openalex.org/keywords/analytical-model","display_name":"analytical model","score":0.7160000205039978},{"id":"https://openalex.org/keywords/data-driven-decision-making","display_name":"data-driven decision making","score":0.8159999847412109},{"id":"https://openalex.org/keywords/analytics-implementation","display_name":"analytics implementation","score":0.7210000157356262},{"id":"https://openalex.org/keywords/business-strategy","display_name":"business strategy","score":0.6039999723434448},{"id":"https://openalex.org/keywords/data-handling","display_name":"data handling","score":0.46399998664855957}],"concepts":[{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.6739270091056824},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4744195342063904},{"id":"https://openalex.org/C37952496","wikidata":"https://www.wikidata.org/wiki/Q5001829","display_name":"Business analytics","level":4,"score":0.4183729290962219},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3234631419181824},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2476789951324463},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.181831955909729},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.18094566464424133},{"id":"https://openalex.org/C189076506","wikidata":"https://www.wikidata.org/wiki/Q1518232","display_name":"Business analysis","level":3,"score":0.17006725072860718}],"mesh":[],"locations_count":6,"locations":[{"id":"doi:10.1002/9781119443179","doi":"https://doi.org/10.1002/9781119443179","is_oa":false,"landing_page_url":"https://doi.org/10.1002/9781119443179","pdf_url":null,"source":{"id":"https://openalex.org/S4306464293","display_name":"Wiley eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"monograph"},{"id":"pmh:oai:eprints.soton.ac.uk:415330","doi":null,"is_oa":false,"landing_page_url":"https://eprints.soton.ac.uk/id/eprint/415330/1/9781119443179.pdf","pdf_url":"https://eprints.soton.ac.uk/id/eprint/415330/1/9781119443179.pdf","source":{"id":"https://openalex.org/S4306401019","display_name":"ePrints Soton (University of Southampton)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I43439940","host_organization_name":"University of Southampton","host_organization_lineage":["https://openalex.org/I43439940"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Book"},{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-030122976","doi":null,"is_oa":false,"landing_page_url":"http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=030122976&amp;sequence=000001&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"pmh:oai:cds.cern.ch:2663062","doi":null,"is_oa":false,"landing_page_url":"http://cds.cern.ch/record/2663062","pdf_url":null,"source":{"id":"https://openalex.org/S4306402195","display_name":"CERN Document Server (European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":null},{"id":"pmh:oai:vubissmart:VUBISSMART:2000:141755","doi":null,"is_oa":false,"landing_page_url":"https://biblio.vub.ac.be/vubir/(1dcbcd83-4011-486f-8558-77fb6e9b1ea5).html","pdf_url":null,"source":{"id":"https://openalex.org/S4306402573","display_name":"VUBIR (Vrije Universiteit Brussel)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I13469542","host_organization_name":"Vrije Universiteit Brussel","host_organization_lineage":["https://openalex.org/I13469542"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"book"},{"id":"mag:2734636678","doi":null,"is_oa":false,"landing_page_url":"http://cds.cern.ch/record/2663062","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4235626068","https://openalex.org/W4236782137","https://openalex.org/W4300696239","https://openalex.org/W428557393","https://openalex.org/W4205376894","https://openalex.org/W4232871276","https://openalex.org/W3097388604","https://openalex.org/W4250154827","https://openalex.org/W4247121219","https://openalex.org/W4250724818"],"abstract_inverted_index":{"Maximize":[0],"profit":[1,257],"and":[2,24,30,36,52,67,76,95,102,173,191,214,223,269],"optimize":[3,208],"decisions":[4,210],"with":[5,200],"advanced":[6,54,155,198,260],"business":[7,74,138,209,274],"analytics":[8,184,199,247,275],"Profit-Driven":[9,262],"Business":[10,263],"Analytics":[11,264],"provides":[12,126,265],"actionable":[13],"guidance":[14,105,128],"on":[15,115,236],"optimizing":[16],"the":[17,61,77,134,144,171,189,229,237,249],"use":[18,226],"of":[19,64,136,146,193,252],"data":[20,116,147,172,212],"to":[21,49,85,118,121,132,167,185,207,225,228,233,243],"add":[22],"value":[23,145],"drive":[25],"better":[26],"business.":[27,181],"Combining":[28],"theoretical":[29],"technical":[31],"insights":[32],"into":[33,60,170],"daily":[34],"operations":[35],"long-term":[37],"strategy,":[38],"this":[39,124],"book":[40,163],"acts":[41],"as":[42],"a":[43,201,245,266],"development":[44],"manual":[45],"for":[46,106,129,179,271],"practitioners":[47,130],"seeking":[48,131],"conceive,":[50],"develop,":[51],"manage":[53],"analytical":[55,65,119,205],"models.":[56],"Detailed":[57],"discussion":[58,142],"delves":[59],"wide":[62],"range":[63],"approaches":[66],"modeling":[68],"techniques":[69,99,157,192],"that":[70],"can":[71,177],"help":[72],"maximize":[73,186],"payoff,":[75],"author":[78],"team":[79],"draws":[80],"upon":[81],"their":[82],"recent":[83],"research":[84],"share":[86],"deep":[87],"insight":[88],"about":[89],"optimal":[90],"strategy.":[91],"Real-life":[92],"case":[93],"studies":[94],"examples":[96],"illustrate":[97],"these":[98],"at":[100,219],"work,":[101],"provide":[103],"clear":[104],"implementation":[107],"in":[108,148,158],"your":[109,180],"own":[110],"organization.":[111],"From":[112,239],"step-by-step":[113],"instruction":[114],"handling,":[117],"fine-tuning,":[120],"evaluating":[122],"results,":[123],"guide":[125],"invaluable":[127],"reap":[133],"advantages":[135],"true":[137],"analytics.":[139],"Despite":[140],"widespread":[141],"surrounding":[143],"decision":[149],"making,":[150],"few":[151],"businesses":[152,253],"have":[153],"adopted":[154],"analytic":[156],"any":[159],"meaningful":[160],"way.":[161],"This":[162],"shows":[164],"you":[165],"how":[166],"delve":[168],"deeper":[169],"discover":[174],"what":[175],"it":[176,227],"do":[178],"Reinforce":[182],"basic":[183],"profits.":[187],"Adopt":[188],"tools":[190],"successful":[194],"integration":[195],"Implement":[196],"more":[197],"value-centric":[202],"approach.":[203],"Fine-tune":[204],"information":[206],"Both":[211],"stored":[213],"streamed":[215],"has":[216],"been":[217],"increasing":[218],"an":[220],"exponential":[221],"rate,":[222],"failing":[224],"fullest":[230],"advantage":[231],"equates":[232],"leaving":[234],"money":[235],"table.":[238],"bolstering":[240],"current":[241],"efforts":[242],"implementing":[244],"full-scale":[246],"initiative,":[248],"vast":[250],"majority":[251],"will":[254],"see":[255],"greater":[256],"by":[258],"applying":[259],"methods.":[261],"practical":[267],"guidebook":[268],"reference":[270],"adopting":[272],"real":[273],"techniques.":[276]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":1}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2022-05-11T00:00:00"}
