{"id":"https://openalex.org/W4229455425","doi":"https://doi.org/10.32639/jimmba.v4i1.67","title":"Pengaruh Celebrity Endorser, Brand Image, Brand Trust dan Variety of Selection Terhadap Minat Beli Body Lotion Scarlett Whitening","display_name":"Pengaruh Celebrity Endorser, Brand Image, Brand Trust dan Variety of Selection Terhadap Minat Beli Body Lotion Scarlett Whitening","publication_year":2022,"publication_date":"2022-04-04","ids":{"openalex":"https://openalex.org/W4229455425","doi":"https://doi.org/10.32639/jimmba.v4i1.67"},"language":"id","primary_location":{"id":"doi:10.32639/jimmba.v4i1.67","doi":"https://doi.org/10.32639/jimmba.v4i1.67","is_oa":true,"landing_page_url":"https://doi.org/10.32639/jimmba.v4i1.67","pdf_url":"https://jurnal.universitasputrabangsa.ac.id/index.php/jimmba/article/download/67/34","source":{"id":"https://openalex.org/S4210185508","display_name":"Jurnal Ilmiah Mahasiswa Manajemen Bisnis dan Akuntansi (JIMMBA)","issn_l":"2721-2777","issn":["2721-2777"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.universitasputrabangsa.ac.id/index.php/jimmba/article/download/67/34","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087167438","display_name":"Novita Laraswanti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405262076","display_name":"Universitas Putra Bangsa","ror":"https://ror.org/017pj1g46","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405262076"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Novita Laraswanti","raw_affiliation_strings":["Universitas Putra Bangsa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Putra Bangsa","institution_ids":["https://openalex.org/I4405262076"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5055138953","display_name":"Harini Abrilia Setyawati","orcid":"https://orcid.org/0000-0001-6566-0948","observed_orcids":["https://orcid.org/0000-0001-6566-0948"]},"institutions":[{"id":"https://openalex.org/I4405262076","display_name":"Universitas Putra Bangsa","ror":"https://ror.org/017pj1g46","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405262076"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Harini Abrilia Setyawati","raw_affiliation_strings":["Universitas Putra Bangsa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Putra Bangsa","institution_ids":["https://openalex.org/I4405262076"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405262076"],"apc_list":null,"apc_paid":null,"fwci":1.1198,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.8158142,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":98},"biblio":{"volume":"4","issue":"1","first_page":"97","last_page":"111"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.989300012588501,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.989300012588501,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.009100000374019146,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.8299999833106995},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9980000257492065},{"id":"https://openalex.org/keywords/brand-trust","display_name":"brand trust","score":1.0},{"id":"https://openalex.org/keywords/product-variety","display_name":"product variety","score":0.843999981880188},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.984000027179718},{"id":"https://openalex.org/keywords/body-lotion","display_name":"body lotion","score":0.9929999709129333},{"id":"https://openalex.org/keywords/skin-lightening","display_name":"skin lightening","score":0.5690000057220459},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7229999899864197},{"id":"https://openalex.org/keywords/kebumen-regency","display_name":"Kebumen Regency","score":0.9179999828338623}],"concepts":[{"id":"https://openalex.org/C2780986958","wikidata":"https://www.wikidata.org/wiki/Q1871151","display_name":"Lotion","level":2,"score":0.835106611251831},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5489811897277832},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5330034494400024},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.5122246146202087},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.17074540257453918},{"id":"https://openalex.org/C556039675","wikidata":"https://www.wikidata.org/wiki/Q771035","display_name":"Traditional medicine","level":1,"score":0.1473294198513031},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.04756540060043335}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.32639/jimmba.v4i1.67","doi":"https://doi.org/10.32639/jimmba.v4i1.67","is_oa":true,"landing_page_url":"https://doi.org/10.32639/jimmba.v4i1.67","pdf_url":"https://jurnal.universitasputrabangsa.ac.id/index.php/jimmba/article/download/67/34","source":{"id":"https://openalex.org/S4210185508","display_name":"Jurnal Ilmiah Mahasiswa Manajemen Bisnis dan Akuntansi (JIMMBA)","issn_l":"2721-2777","issn":["2721-2777"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA)","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.32639/jimmba.v4i1.67","doi":"https://doi.org/10.32639/jimmba.v4i1.67","is_oa":true,"landing_page_url":"https://doi.org/10.32639/jimmba.v4i1.67","pdf_url":"https://jurnal.universitasputrabangsa.ac.id/index.php/jimmba/article/download/67/34","source":{"id":"https://openalex.org/S4210185508","display_name":"Jurnal Ilmiah Mahasiswa Manajemen Bisnis dan Akuntansi (JIMMBA)","issn_l":"2721-2777","issn":["2721-2777"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA)","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4229455425.pdf","grobid_xml":"https://content.openalex.org/works/W4229455425.grobid-xml"},"referenced_works_count":18,"referenced_works":["https://openalex.org/W2175724001","https://openalex.org/W2230725221","https://openalex.org/W2510756225","https://openalex.org/W2559870765","https://openalex.org/W2562444001","https://openalex.org/W2563673961","https://openalex.org/W2888534344","https://openalex.org/W2910908375","https://openalex.org/W2955662882","https://openalex.org/W2980432045","https://openalex.org/W2994690804","https://openalex.org/W3010030080","https://openalex.org/W3021657860","https://openalex.org/W3137179453","https://openalex.org/W3147258084","https://openalex.org/W3204015288","https://openalex.org/W3212483749","https://openalex.org/W4417362733"],"related_works":["https://openalex.org/W7216490899","https://openalex.org/W7171299198","https://openalex.org/W7042453687","https://openalex.org/W4312995974","https://openalex.org/W4409433343","https://openalex.org/W7208797723","https://openalex.org/W7215542233","https://openalex.org/W4312347573","https://openalex.org/W4409718034","https://openalex.org/W4302810118"],"abstract_inverted_index":{"Penelitian":[0,37],"ini":[1,38],"bertujuan":[2],"untuk":[3],"menganalisis":[4],"pengaruh":[5],"celebrity":[6,65],"endorser,":[7,109],"brand":[8,10,76,86,110,112],"image,":[9,111],"trust":[11,87],"dan":[12],"variety":[13,96,114],"of":[14,97,115],"selection":[15,98,116],"terhadap":[16,69,79,89,101,123],"minat":[17,70,80,90,102,124],"beli":[18,71,81,91,103,125],"body":[19,72,82,92,104,126],"lotion":[20,73,83,93,105,127],"Scarlett":[21,74,84,94,106,128],"Whitening":[22],"(Studi":[23],"Pada":[24],"Kabupaten":[25],"Kebumen).":[26],"Pengumpulan":[27],"data":[28],"dilakukan":[29],"dengan":[30,32,54],"kuesioner,":[31],"menggunakan":[33,50],"skala":[34],"Likert":[35],"4.":[36],"mengambil":[39],"100":[40],"responden.":[41],"Metode":[42],"yang":[43],"digunakan":[44],"adalah":[45],"purposive":[46],"sampling.":[47],"Hipotesis":[48],"diuji":[49],"teknis":[51],"analisis":[52],"regresi":[53],"bantuan":[55],"program":[56],"SPSS":[57],"23":[58],"for":[59],"windows.":[60],"Hasil":[61],"penelitian":[62],"menunujukan":[63],"bahwa":[64],"endorser":[66],"tidak":[67,99],"berpengaruh":[68,78,88,117,122],"Whitening,":[75,85,95],"image":[77],"berpengatuh":[100],"Whitening.":[107,129],"Celebrity":[108],"trust,":[113],"signifikan":[118],"secara":[119],"simultan":[120],"(bersama-sama)":[121]},"counts_by_year":[{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":5}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2022-05-11T00:00:00"}
