{"id":"https://openalex.org/W4229450072","doi":"https://doi.org/10.32662/gaj.v5i1.1777","title":"Implementasi E-Marketing Dan Etika Bisnis Untuk Meningkatkan Volume Penjualan Bagi Pelaku UMKM Di Masa Pandemi Covid-19","display_name":"Implementasi E-Marketing Dan Etika Bisnis Untuk Meningkatkan Volume Penjualan Bagi Pelaku UMKM Di Masa Pandemi Covid-19","publication_year":2022,"publication_date":"2022-03-22","ids":{"openalex":"https://openalex.org/W4229450072","doi":"https://doi.org/10.32662/gaj.v5i1.1777"},"language":"en","primary_location":{"id":"doi:10.32662/gaj.v5i1.1777","doi":"https://doi.org/10.32662/gaj.v5i1.1777","is_oa":true,"landing_page_url":"https://doi.org/10.32662/gaj.v5i1.1777","pdf_url":"https://jurnal.unigo.ac.id/index.php/gaj/article/download/1777/874","source":{"id":"https://openalex.org/S4210238783","display_name":"Gorontalo Accounting Journal","issn_l":"2614-2066","issn":["2614-2066","2614-2074"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4401200288","host_organization_name":"Universitas Gorontalo","host_organization_lineage":["https://openalex.org/I4401200288"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Gorontalo Accounting Journal","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://jurnal.unigo.ac.id/index.php/gaj/article/download/1777/874","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5019243943","display_name":"Masni Masni","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210095792","display_name":"Universitas Ichsan Gorontalo","ror":"https://ror.org/00v3y0a25","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210095792"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Masni Masni","raw_affiliation_strings":["Universitas Ichsan Gorontalo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Ichsan Gorontalo","institution_ids":["https://openalex.org/I4210095792"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5026658870","display_name":"Hamsir Saleh","orcid":"https://orcid.org/0009-0006-8140-9570","observed_orcids":["https://orcid.org/0009-0006-8140-9570"]},"institutions":[{"id":"https://openalex.org/I4210095792","display_name":"Universitas Ichsan Gorontalo","ror":"https://ror.org/00v3y0a25","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210095792"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Hamsir Saleh","raw_affiliation_strings":["Universitas Ichsan Gorontalo/Jl. Ahmad Nadjamuddin No 17 Gorontalo/Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Ichsan Gorontalo/Jl. Ahmad Nadjamuddin No 17 Gorontalo/Indonesia","institution_ids":["https://openalex.org/I4210095792"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5026658870"],"corresponding_institution_ids":["https://openalex.org/I4210095792"],"apc_list":null,"apc_paid":null,"fwci":1.6483,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.85212588,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"5","issue":"1","first_page":"11","last_page":"11"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13744","display_name":"Financial Literacy and Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.984000027179718},{"id":"https://openalex.org/keywords/business-ethics","display_name":"business ethics","score":1.0},{"id":"https://openalex.org/keywords/sales-volume","display_name":"sales volume","score":0.9929999709129333},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.9010000228881836},{"id":"https://openalex.org/keywords/covid-19","display_name":"COVID-19 pandemic","score":0.8999999761581421},{"id":"https://openalex.org/keywords/boalemo-regency","display_name":"Boalemo Regency","score":0.9229999780654907}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6492196917533875},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.4795922338962555},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.4566366970539093},{"id":"https://openalex.org/C48879800","wikidata":"https://www.wikidata.org/wiki/Q622439","display_name":"Small and medium-sized enterprises","level":2,"score":0.45635277032852173},{"id":"https://openalex.org/C3008058167","wikidata":"https://www.wikidata.org/wiki/Q84263196","display_name":"Coronavirus disease 2019 (COVID-19)","level":4,"score":0.41596513986587524},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.377291738986969},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.07901239395141602},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0783957839012146},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.06064280867576599},{"id":"https://openalex.org/C524204448","wikidata":"https://www.wikidata.org/wiki/Q788926","display_name":"Infectious disease (medical specialty)","level":3,"score":0.0},{"id":"https://openalex.org/C2779134260","wikidata":"https://www.wikidata.org/wiki/Q12136","display_name":"Disease","level":2,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.32662/gaj.v5i1.1777","doi":"https://doi.org/10.32662/gaj.v5i1.1777","is_oa":true,"landing_page_url":"https://doi.org/10.32662/gaj.v5i1.1777","pdf_url":"https://jurnal.unigo.ac.id/index.php/gaj/article/download/1777/874","source":{"id":"https://openalex.org/S4210238783","display_name":"Gorontalo Accounting Journal","issn_l":"2614-2066","issn":["2614-2066","2614-2074"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4401200288","host_organization_name":"Universitas Gorontalo","host_organization_lineage":["https://openalex.org/I4401200288"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Gorontalo Accounting Journal","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.32662/gaj.v5i1.1777","doi":"https://doi.org/10.32662/gaj.v5i1.1777","is_oa":true,"landing_page_url":"https://doi.org/10.32662/gaj.v5i1.1777","pdf_url":"https://jurnal.unigo.ac.id/index.php/gaj/article/download/1777/874","source":{"id":"https://openalex.org/S4210238783","display_name":"Gorontalo Accounting Journal","issn_l":"2614-2066","issn":["2614-2066","2614-2074"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4401200288","host_organization_name":"Universitas Gorontalo","host_organization_lineage":["https://openalex.org/I4401200288"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Gorontalo Accounting Journal","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.48510000109672546,"id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4229450072.pdf","grobid_xml":"https://content.openalex.org/works/W4229450072.grobid-xml"},"referenced_works_count":11,"referenced_works":["https://openalex.org/W2257024953","https://openalex.org/W2803306437","https://openalex.org/W2945069389","https://openalex.org/W3036582655","https://openalex.org/W3039177460","https://openalex.org/W3044406557","https://openalex.org/W3208497827","https://openalex.org/W4206099239","https://openalex.org/W4317396523","https://openalex.org/W6780761739","https://openalex.org/W6780971326"],"related_works":["https://openalex.org/W7221286860","https://openalex.org/W4390767416","https://openalex.org/W4390680119","https://openalex.org/W3172163493","https://openalex.org/W7204864481","https://openalex.org/W4289638541","https://openalex.org/W4375848481","https://openalex.org/W4383568611","https://openalex.org/W7217821729","https://openalex.org/W4283747099"],"abstract_inverted_index":{"This":[0,46],"study":[1,47,77],"was":[2],"conducted":[3],"to":[4],"determine":[5],"how":[6],"much":[7],"influence":[8,84],"the":[9,19,29,43,58,76,86,94],"implementation":[10,87],"of":[11,22,31,60,68,75,88,97],"E-Marketing":[12,32,89],"and":[13,33,39,90],"business":[14],"ethics":[15],"has":[16],"on":[17,93],"increasing":[18],"sales":[20],"volume":[21],"MSMEs":[23],"in":[24],"Boalemo":[25],"Regency":[26],"by":[27],"using":[28],"variables":[30,38],"Business":[34,91],"Ethics":[35,92],"as":[36,42,71],"independent":[37],"Sales":[40,95],"Volume":[41,96],"dependent":[44],"variable.":[45],"uses":[48],"quantitative":[49],"methods":[50],"with":[51,57,65],"multiple":[52],"linear":[53],"regression":[54],"analysis":[55],"techniques":[56],"help":[59],"SPSS":[61],"software":[62],"version":[63],"24":[64],"a":[66,82],"sample":[67],"100":[69],"SMEs":[70],"respondents.":[72],"The":[73],"results":[74],"indicate":[78],"that":[79],"there":[80],"is":[81],"significant":[83],"between":[85],"MSMEs.":[98]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":4}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2022-05-11T00:00:00"}