{"id":"https://openalex.org/W4226446041","doi":"https://doi.org/10.4018/ijcbpl.298686","title":"An Empirical Analysis of Receiver's Psychological Characteristics in eWOM Engagement","display_name":"An Empirical Analysis of Receiver's Psychological Characteristics in eWOM Engagement","publication_year":2022,"publication_date":"2022-03-04","ids":{"openalex":"https://openalex.org/W4226446041","doi":"https://doi.org/10.4018/ijcbpl.298686"},"language":"en","primary_location":{"id":"doi:10.4018/ijcbpl.298686","doi":"https://doi.org/10.4018/ijcbpl.298686","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijcbpl.298686","pdf_url":null,"source":{"id":"https://openalex.org/S4210203261","display_name":"International Journal of Cyber Behavior Psychology and Learning","issn_l":"2155-7136","issn":["2155-7136","2155-7144"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Cyber Behavior, Psychology and Learning","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5006458412","display_name":"Anshu Rani","orcid":"https://orcid.org/0000-0001-9459-5604","observed_orcids":["https://orcid.org/0000-0001-9459-5604"]},"institutions":[{"id":"https://openalex.org/I83737708","display_name":"REVA University","ror":"https://ror.org/03gtcxd54","country_code":"IN","type":"education","lineage":["https://openalex.org/I83737708"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Anshu Rani","raw_affiliation_strings":["REVA University, India"],"raw_orcid":"https://orcid.org/0000-0001-9459-5604","affiliations":[{"raw_affiliation_string":"REVA University, India","institution_ids":["https://openalex.org/I83737708"]}]},{"author_position":"last","author":{"id":null,"display_name":"Shivaprasad H. N.","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Shivaprasad H. N.","raw_affiliation_strings":["DVHIMSR, Dharwad, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"DVHIMSR, Dharwad, India","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.5541,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.71468428,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"12","issue":"1","first_page":"1","last_page":"19"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.9089999794960022},{"id":"https://openalex.org/keywords/receiver-characteristics","display_name":"receiver characteristics","score":0.6899999976158142},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.878000020980835},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.8989999890327454},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9179999828338623},{"id":"https://openalex.org/keywords/attitude-change","display_name":"attitude change","score":0.996999979019165},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9990000128746033}],"concepts":[{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.6049259901046753},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.591968834400177},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.5800426602363586},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.47768884897232056},{"id":"https://openalex.org/C187191949","wikidata":"https://www.wikidata.org/wiki/Q1138496","display_name":"Profiling (computer programming)","level":2,"score":0.4710524082183838},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.42613479495048523},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.38069936633110046},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2993667721748352},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.1937328577041626},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1434583067893982},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0604209303855896},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/ijcbpl.298686","doi":"https://doi.org/10.4018/ijcbpl.298686","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijcbpl.298686","pdf_url":null,"source":{"id":"https://openalex.org/S4210203261","display_name":"International Journal of Cyber Behavior Psychology and Learning","issn_l":"2155-7136","issn":["2155-7136","2155-7144"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Cyber Behavior, Psychology and Learning","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":65,"referenced_works":["https://openalex.org/W110954331","https://openalex.org/W129933598","https://openalex.org/W1572680973","https://openalex.org/W1590892701","https://openalex.org/W1966752618","https://openalex.org/W1968619893","https://openalex.org/W1973005206","https://openalex.org/W1993879187","https://openalex.org/W2003119551","https://openalex.org/W2008922418","https://openalex.org/W2011309176","https://openalex.org/W2022829918","https://openalex.org/W2023006187","https://openalex.org/W2023292494","https://openalex.org/W2033276496","https://openalex.org/W2037894217","https://openalex.org/W2040924390","https://openalex.org/W2043117900","https://openalex.org/W2047114292","https://openalex.org/W2050496166","https://openalex.org/W2058559948","https://openalex.org/W2067673854","https://openalex.org/W2069688249","https://openalex.org/W2076576373","https://openalex.org/W2079399320","https://openalex.org/W2081530205","https://openalex.org/W2090955639","https://openalex.org/W2094242492","https://openalex.org/W2096878712","https://openalex.org/W2113880421","https://openalex.org/W2118078061","https://openalex.org/W2128777768","https://openalex.org/W2131561597","https://openalex.org/W2136907841","https://openalex.org/W2139783857","https://openalex.org/W2145264991","https://openalex.org/W2146289756","https://openalex.org/W2148610512","https://openalex.org/W2153674408","https://openalex.org/W2158107252","https://openalex.org/W2168580659","https://openalex.org/W2201256614","https://openalex.org/W2239794783","https://openalex.org/W2244058731","https://openalex.org/W2300327287","https://openalex.org/W2317223749","https://openalex.org/W2562664318","https://openalex.org/W2583810986","https://openalex.org/W2732734017","https://openalex.org/W2743540675","https://openalex.org/W2750924537","https://openalex.org/W2772076243","https://openalex.org/W2809404998","https://openalex.org/W2885328385","https://openalex.org/W2899976323","https://openalex.org/W2900190208","https://openalex.org/W2910397568","https://openalex.org/W2942250032","https://openalex.org/W2944170415","https://openalex.org/W2997253538","https://openalex.org/W3090581317","https://openalex.org/W3111571664","https://openalex.org/W3125981585","https://openalex.org/W3130943059","https://openalex.org/W7030239333"],"related_works":["https://openalex.org/W4294556234","https://openalex.org/W2588499094","https://openalex.org/W2750924537","https://openalex.org/W3016833985","https://openalex.org/W2026292713","https://openalex.org/W3201151563","https://openalex.org/W2399417480","https://openalex.org/W4321214518","https://openalex.org/W3037217177","https://openalex.org/W4388983354"],"abstract_inverted_index":{"Customer":[0],"engagement":[1],"in":[2,17],"e-commerce":[3],"(CEE)":[4],"is":[5,30,49,71],"paramount":[6],"to":[7,50,100,114,139],"success":[8],"and":[9,42,61,93,123,145],"CEE":[10],"can":[11],"be":[12],"achieved":[13],"by":[14],"engaging":[15],"customers":[16],"eWOM.":[18],"However,":[19],"every":[20],"customer":[21],"perceives":[22],"the":[23,44,52,57,75,102,140,148],"eWOM":[24,41,60,65,151],"message":[25],"from":[26,81],"their":[27,62,116],"perspective.":[28],"There":[29],"a":[31,129],"limited":[32],"number":[33],"of":[34,40,46,56,59,77,110,142,150],"studies":[35],"conducted":[36],"on":[37,64,152],"Receiver\u2019s":[38],"characteristics":[39,55,109],"hence,":[43],"purpose":[45],"this":[47],"research":[48,70],"analyse":[51],"different":[53],"personal":[54],"Receivers":[58,111],"influence":[63],"communication\u2019s":[66],"effectiveness.":[67],"The":[68,84,126],"quantitative":[69],"carried":[72],"out":[73],"with":[74,118],"help":[76],"existing":[78],"scales":[79],"items":[80],"relevant":[82],"literature.":[83],"final":[85],"analysis":[86],"included":[87],"503":[88],"responses.":[89],"Further,":[90],"EFA,":[91],"CFA":[92],"Structural":[94],"Equation":[95],"Modelling":[96],"techniques":[97],"are":[98],"used":[99],"determine":[101],"empirical":[103],"relationships":[104],"among":[105],"variables.":[106,134],"Five":[107],"major":[108],"were":[112],"identified":[113],"understand":[115],"relationship":[117,131],"purchase":[119],"intention,":[120],"attitude":[121],"change":[122],"brand":[124],"image.":[125],"paper":[127],"found":[128],"significant":[130],"between":[132],"hypothesized":[133],"This":[135],"study":[136],"will":[137],"contribute":[138],"likelihood":[141],"profiling":[143],"receivers":[144],"significantly":[146],"improve":[147],"impact":[149],"e-engagement.":[153]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2022-05-05T00:00:00"}
