{"id":"https://openalex.org/W4225079636","doi":"https://doi.org/10.21460/jrmb.2021.162.395","title":"PENGARUH MEDIA SOSIAL, BRAND INFUENCER DAN KESADARAN MEREK TERHADAP MINAT BELI DI MARKETPLACE SHOPEE PADA SAAT PANDEMI COVID-19","display_name":"PENGARUH MEDIA SOSIAL, BRAND INFUENCER DAN KESADARAN MEREK TERHADAP MINAT BELI DI MARKETPLACE SHOPEE PADA SAAT PANDEMI COVID-19","publication_year":2022,"publication_date":"2022-01-28","ids":{"openalex":"https://openalex.org/W4225079636","doi":"https://doi.org/10.21460/jrmb.2021.162.395"},"language":"id","primary_location":{"id":"doi:10.21460/jrmb.2021.162.395","doi":"https://doi.org/10.21460/jrmb.2021.162.395","is_oa":true,"landing_page_url":"https://doi.org/10.21460/jrmb.2021.162.395","pdf_url":"http://e-journalfb.ukdw.ac.id/index.php/jrmb/article/download/395/378","source":{"id":"https://openalex.org/S4210226361","display_name":"Jurnal Riset Manajemen dan Bisnis","issn_l":"1907-7343","issn":["1907-7343","2714-7312"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315110","host_organization_name":"Duta Wacana Christian University","host_organization_lineage":["https://openalex.org/P4310315110"],"host_organization_lineage_names":["Duta Wacana Christian University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Riset Manajemen dan Bisnis","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"http://e-journalfb.ukdw.ac.id/index.php/jrmb/article/download/395/378","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5047782373","display_name":"Jonathan Herdioko","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I146112026","display_name":"Duta Wacana Christian University","ror":"https://ror.org/036agwg70","country_code":"ID","type":"education","lineage":["https://openalex.org/I146112026"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Jonathan Herdioko","raw_affiliation_strings":["Fakultas Bisnis Universitas Kristen Duta Wacana"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Bisnis Universitas Kristen Duta Wacana","institution_ids":["https://openalex.org/I146112026"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5016272916","display_name":"Carmel Verona Karisma","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I146112026","display_name":"Duta Wacana Christian University","ror":"https://ror.org/036agwg70","country_code":"ID","type":"education","lineage":["https://openalex.org/I146112026"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Carmel Verona Karisma","raw_affiliation_strings":["Fakultas Bisnis Universitas Kristen Duta Wacana"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Bisnis Universitas Kristen Duta Wacana","institution_ids":["https://openalex.org/I146112026"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I146112026"],"apc_list":null,"apc_paid":null,"fwci":2.3796,"has_fulltext":true,"cited_by_count":20,"citation_normalized_percentile":{"value":0.89576463,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"16","issue":"2","first_page":"97","last_page":"97"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.5044000148773193,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.5044000148773193,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.4745999872684479,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.014999999664723873,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.9810000061988831},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":1.0},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9639999866485596},{"id":"https://openalex.org/keywords/shopee","display_name":"Shopee","score":0.7889999747276306},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.7599999904632568},{"id":"https://openalex.org/keywords/covid-19","display_name":"COVID-19 pandemic","score":0.9819999933242798},{"id":"https://openalex.org/keywords/moderating-variables","display_name":"moderators","score":0.7599999904632568},{"id":"https://openalex.org/keywords/regional-origin","display_name":"regional origin","score":0.9200000166893005},{"id":"https://openalex.org/keywords/income","display_name":"income","score":0.8659999966621399}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6775438189506531},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.6548030972480774},{"id":"https://openalex.org/C2779709291","wikidata":"https://www.wikidata.org/wiki/Q15699608","display_name":"Intervening variable","level":3,"score":0.5419524312019348},{"id":"https://openalex.org/C93225998","wikidata":"https://www.wikidata.org/wiki/Q1941972","display_name":"Moderation","level":2,"score":0.5417872071266174},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4881199300289154},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.46429237723350525},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.4258323311805725},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.370907187461853},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.13561004400253296},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.12142932415008545},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.11591488122940063},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.21460/jrmb.2021.162.395","doi":"https://doi.org/10.21460/jrmb.2021.162.395","is_oa":true,"landing_page_url":"https://doi.org/10.21460/jrmb.2021.162.395","pdf_url":"http://e-journalfb.ukdw.ac.id/index.php/jrmb/article/download/395/378","source":{"id":"https://openalex.org/S4210226361","display_name":"Jurnal Riset Manajemen dan Bisnis","issn_l":"1907-7343","issn":["1907-7343","2714-7312"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315110","host_organization_name":"Duta Wacana Christian University","host_organization_lineage":["https://openalex.org/P4310315110"],"host_organization_lineage_names":["Duta Wacana Christian University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Riset Manajemen dan Bisnis","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.21460/jrmb.2021.162.395","doi":"https://doi.org/10.21460/jrmb.2021.162.395","is_oa":true,"landing_page_url":"https://doi.org/10.21460/jrmb.2021.162.395","pdf_url":"http://e-journalfb.ukdw.ac.id/index.php/jrmb/article/download/395/378","source":{"id":"https://openalex.org/S4210226361","display_name":"Jurnal Riset Manajemen dan Bisnis","issn_l":"1907-7343","issn":["1907-7343","2714-7312"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315110","host_organization_name":"Duta Wacana Christian University","host_organization_lineage":["https://openalex.org/P4310315110"],"host_organization_lineage_names":["Duta Wacana Christian University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Riset Manajemen dan Bisnis","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4225079636.pdf","grobid_xml":"https://content.openalex.org/works/W4225079636.grobid-xml"},"referenced_works_count":4,"referenced_works":["https://openalex.org/W2561561344","https://openalex.org/W2998486548","https://openalex.org/W3038131446","https://openalex.org/W3193388623"],"related_works":["https://openalex.org/W7033054015","https://openalex.org/W7110557731","https://openalex.org/W4313228126","https://openalex.org/W4416678872","https://openalex.org/W6986234509","https://openalex.org/W7215632332","https://openalex.org/W4388814665","https://openalex.org/W7153182634","https://openalex.org/W7202120758","https://openalex.org/W4220774856"],"abstract_inverted_index":{"ABSTRAK":[0],"Penelitian":[1,24],"ini":[2,25,36,66],"bertujuan":[3],"untuk":[4],"mengetahui":[5],"pengaruh":[6],"sosial":[7,73],"media,":[8,147],"brand":[9,81,100,115,148,151,213,224,243,258,261],"influencer,":[10,149],"dan":[11,53,102,117],"kesadaran":[12,89,103,118],"merek":[13,90,104,119],"terhadap":[14,77,85,92,108,123],"minat":[15,78,86,93,109,124],"beli":[16],"di":[17,42],"Marketplace":[18,155],"Shopee":[19,154],"pada":[20,34],"saat":[21],"pandemi":[22],"Covid-19.":[23],"menggunakan":[26,59],"pendekatan":[27],"kuantitatif":[28],"dengan":[29],"metode":[30],"survey.":[31,169],"Jumlah":[32],"sampel":[33,58],"penelitian":[35,65],"sebanyak":[37],"157":[38,172],"responden":[39],"yang":[40],"tersebar":[41],"tiga":[43],"wilayah":[44],"antara":[45],"lain":[46],"Indonesia":[47,50,54],"Bagian":[48,51,55],"Barat,":[49],"Tengah,":[52],"Timur,":[56],"pengambilan":[57],"teknik":[60],"purposive":[61,185],"sampling.":[62],"Hasil":[63],"dari":[64],"menunjukkan":[67],"bahwa":[68],"secara":[69],"parsial":[70],"variabel":[71,80,88,99,114],"media":[72,203,241],"tidak":[74,105,120],"berpengaruh":[75,83,91,106,121],"signifikan":[76,84,107,122],"beli,":[79,87],"influencer":[82,101,116,214],"beli.":[94,110,125],"Asal":[95],"daerah":[96],"sebagai":[97,112],"pemoderasi":[98,113],"Pendapatan":[111],"Kata":[126],"Kunci:":[127],"Media":[128],"Sosial,":[129],"Brand":[130,273,275],"Influencer,":[131,274],"Kesadaran":[132],"Merek,":[133],"Minat":[134],"Beli":[135],"ABSTRACT":[136],"This":[137,162],"research":[138,163],"is":[139],"aimed":[140],"to":[141],"acknowledge":[142],"the":[143,159,165,179,201,212,223],"effects":[144],"of":[145,182,195],"social":[146,202,240],"and":[150,175,242,260],"awareness":[152,225,244,262],"towards":[153],"buying":[156,210,221,231,250,268],"intention":[157],"during":[158],"Covid-19":[160],"pandemic.":[161],"uses":[164],"quantitative":[166],"approach":[167],"by":[168],"There":[170],"were":[171],"samples":[173],"used":[174,189],"they":[176],"came":[177],"from":[178],"three":[180],"regions":[181],"Indonesia.":[183],"The":[184,193],"sampling":[186],"method":[187],"was":[188],"in":[190],"this":[191,196],"research.":[192],"results":[194],"study":[197],"indicate":[198],"that":[199],"partially,":[200],"variable":[204,215,226,238,256],"has":[205,216,227,245,263],"no":[206,246,264],"significant":[207,218,247,265],"effect":[208,219,229,248,266],"on":[209,220,230,249,267],"interest,":[211,222],"a":[217,236,254],"an":[228],"interest.":[232,251,269],"Regional":[233],"origin":[234],"as":[235,253],"moderating":[237,255],"for":[239,257],"Income":[252],"influencers":[259],"Keyword:":[270],"Social":[271],"Media,":[272],"Awareness,":[276],"Buying":[277],"Interes":[278]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2022-04-29T00:00:00"}