{"id":"https://openalex.org/W4225003299","doi":"https://doi.org/10.21511/im.18(2).2022.08","title":"Owner endorsement of brands and consumer buying intentions","display_name":"Owner endorsement of brands and consumer buying intentions","publication_year":2022,"publication_date":"2022-04-26","ids":{"openalex":"https://openalex.org/W4225003299","doi":"https://doi.org/10.21511/im.18(2).2022.08"},"language":"en","primary_location":{"id":"doi:10.21511/im.18(2).2022.08","doi":"https://doi.org/10.21511/im.18(2).2022.08","is_oa":true,"landing_page_url":"https://doi.org/10.21511/im.18(2).2022.08","pdf_url":"https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16445/IM_2022_02_Prasad.pdf","source":{"id":"https://openalex.org/S4210208616","display_name":"Innovative Marketing","issn_l":"1814-2427","issn":["1814-2427","1816-6326"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","doaj","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310321069","host_organization_name":"Business Perspectives","host_organization_lineage":["https://openalex.org/P4310321069"],"host_organization_lineage_names":["Business Perspectives"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Innovative Marketing","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16445/IM_2022_02_Prasad.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5025708663","display_name":"N.V. Sriranga Prasad","orcid":"https://orcid.org/0000-0002-3216-6131","observed_orcids":["https://orcid.org/0000-0002-3216-6131"]},"institutions":[{"id":"https://openalex.org/I3133249180","display_name":"Satavahana University","ror":"https://ror.org/00f1h3n75","country_code":"IN","type":"education","lineage":["https://openalex.org/I3133249180"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"N V Sriranga Prasad","raw_affiliation_strings":["Ph.D., Associate Professor, Faculty of Management, Department of Business Administration, Satavahana University"],"raw_orcid":"https://orcid.org/0000-0002-3216-6131","affiliations":[{"raw_affiliation_string":"Ph.D., Associate Professor, Faculty of Management, Department of Business Administration, Satavahana University","institution_ids":["https://openalex.org/I3133249180"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5038658580","display_name":"Habeeb Ur Rahiman","orcid":"https://orcid.org/0000-0002-8042-7375","observed_orcids":["https://orcid.org/0000-0002-8042-7375"]},"institutions":[{"id":"https://openalex.org/I4210156733","display_name":"Kingdom University","ror":"https://ror.org/04g3hr176","country_code":"BH","type":"education","lineage":["https://openalex.org/I4210156733"]}],"countries":["BH"],"is_corresponding":false,"raw_author_name":"Habeeb Ur Rahiman","raw_affiliation_strings":["Ph.D., Associate Professor, Faculty of Management, Department of Business Administration, Kingdom University"],"raw_orcid":"https://orcid.org/0000-0002-8042-7375","affiliations":[{"raw_affiliation_string":"Ph.D., Associate Professor, Faculty of Management, Department of Business Administration, Kingdom University","institution_ids":["https://openalex.org/I4210156733"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5020615442","display_name":"Nishad Nawaz","orcid":"https://orcid.org/0000-0003-4781-7993","observed_orcids":["https://orcid.org/0000-0003-4781-7993"]},"institutions":[{"id":"https://openalex.org/I4210156733","display_name":"Kingdom University","ror":"https://ror.org/04g3hr176","country_code":"BH","type":"education","lineage":["https://openalex.org/I4210156733"]}],"countries":["BH"],"is_corresponding":false,"raw_author_name":"Nishad Nawaz","raw_affiliation_strings":["Ph.D., Associate Professor, Faculty of Management, Department of Business Administration, Kingdom University"],"raw_orcid":"https://orcid.org/0000-0003-4781-7993","affiliations":[{"raw_affiliation_string":"Ph.D., Associate Professor, Faculty of Management, Department of Business Administration, Kingdom University","institution_ids":["https://openalex.org/I4210156733"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5091741955","display_name":"Vijayakumar Gajenderan","orcid":"https://orcid.org/0000-0002-0513-0010","observed_orcids":["https://orcid.org/0000-0002-0513-0010"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Vijayakumar Gajenderan","raw_affiliation_strings":["Ph.D., Associate Professor, Faculty of Commerce, Department of Commerce, Sir Theagaraya College, Chennai"],"raw_orcid":"https://orcid.org/0000-0002-0513-0010","affiliations":[{"raw_affiliation_string":"Ph.D., Associate Professor, Faculty of Commerce, Department of Commerce, Sir Theagaraya College, Chennai","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":595,"currency":"EUR","value_usd":641},"apc_paid":{"value":595,"currency":"EUR","value_usd":641},"fwci":0.6999,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.75457217,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"18","issue":"2","first_page":"85","last_page":"98"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.5907999873161316,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.5907999873161316,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.20399999618530273,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.17820000648498535,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.7689999938011169},{"id":"https://openalex.org/keywords/brand-credibility","display_name":"brand credibility","score":0.6190000176429749},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.7250000238418579},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.6769999861717224},{"id":"https://openalex.org/keywords/jewelry-brands","display_name":"jewelry brands","score":0.6129999756813049},{"id":"https://openalex.org/keywords/endorser-expertise","display_name":"endorser expertise","score":0.8820000290870667},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.6600000262260437}],"concepts":[{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.7557919025421143},{"id":"https://openalex.org/C9114305","wikidata":"https://www.wikidata.org/wiki/Q1428317","display_name":"Situational ethics","level":2,"score":0.695472776889801},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6183200478553772},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6075844764709473},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.6062510013580322},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6000988483428955},{"id":"https://openalex.org/C153701036","wikidata":"https://www.wikidata.org/wiki/Q659974","display_name":"Trustworthiness","level":2,"score":0.5796927213668823},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5421068072319031},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.49999499320983887},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3373875021934509},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.10681253671646118},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.21511/im.18(2).2022.08","doi":"https://doi.org/10.21511/im.18(2).2022.08","is_oa":true,"landing_page_url":"https://doi.org/10.21511/im.18(2).2022.08","pdf_url":"https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16445/IM_2022_02_Prasad.pdf","source":{"id":"https://openalex.org/S4210208616","display_name":"Innovative Marketing","issn_l":"1814-2427","issn":["1814-2427","1816-6326"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","doaj","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310321069","host_organization_name":"Business Perspectives","host_organization_lineage":["https://openalex.org/P4310321069"],"host_organization_lineage_names":["Business Perspectives"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Innovative Marketing","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:2d6ec9ad1171486d952d40a55e22f628","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/2d6ec9ad1171486d952d40a55e22f628","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Innovative Marketing, Vol 18, Iss 2, Pp 85-98 (2022)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.21511/im.18(2).2022.08","doi":"https://doi.org/10.21511/im.18(2).2022.08","is_oa":true,"landing_page_url":"https://doi.org/10.21511/im.18(2).2022.08","pdf_url":"https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16445/IM_2022_02_Prasad.pdf","source":{"id":"https://openalex.org/S4210208616","display_name":"Innovative Marketing","issn_l":"1814-2427","issn":["1814-2427","1816-6326"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","doaj","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310321069","host_organization_name":"Business Perspectives","host_organization_lineage":["https://openalex.org/P4310321069"],"host_organization_lineage_names":["Business Perspectives"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Innovative Marketing","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4225003299.pdf","grobid_xml":"https://content.openalex.org/works/W4225003299.grobid-xml"},"referenced_works_count":59,"referenced_works":["https://openalex.org/W1578139631","https://openalex.org/W1998498464","https://openalex.org/W2005245679","https://openalex.org/W2009995293","https://openalex.org/W2017947707","https://openalex.org/W2019166339","https://openalex.org/W2062350780","https://openalex.org/W2100489781","https://openalex.org/W2108867285","https://openalex.org/W2111445222","https://openalex.org/W2119209319","https://openalex.org/W2123346219","https://openalex.org/W2282852230","https://openalex.org/W2289677490","https://openalex.org/W2318358854","https://openalex.org/W2586246896","https://openalex.org/W2594264661","https://openalex.org/W2613029434","https://openalex.org/W2749532742","https://openalex.org/W2754197540","https://openalex.org/W2764308538","https://openalex.org/W2787929146","https://openalex.org/W2795715240","https://openalex.org/W2810916308","https://openalex.org/W2895132384","https://openalex.org/W2897010958","https://openalex.org/W2913648781","https://openalex.org/W2922685633","https://openalex.org/W2930155039","https://openalex.org/W2947815906","https://openalex.org/W2951189283","https://openalex.org/W2954982670","https://openalex.org/W2959687553","https://openalex.org/W2963963928","https://openalex.org/W2987952118","https://openalex.org/W2995131047","https://openalex.org/W2996510075","https://openalex.org/W3004123224","https://openalex.org/W3004452933","https://openalex.org/W3009337107","https://openalex.org/W3023532762","https://openalex.org/W3026472925","https://openalex.org/W3047683231","https://openalex.org/W3086057157","https://openalex.org/W3086157460","https://openalex.org/W3089304349","https://openalex.org/W3092043396","https://openalex.org/W3109614917","https://openalex.org/W3118529995","https://openalex.org/W3127052463","https://openalex.org/W3149768430","https://openalex.org/W3191611447","https://openalex.org/W3194979344","https://openalex.org/W3195976739","https://openalex.org/W3197693908","https://openalex.org/W3205038120","https://openalex.org/W4236515953","https://openalex.org/W4245783739","https://openalex.org/W4285559349"],"related_works":["https://openalex.org/W4390800026","https://openalex.org/W3009827824","https://openalex.org/W7166442899","https://openalex.org/W3134419669","https://openalex.org/W4205880454","https://openalex.org/W2570141383","https://openalex.org/W1929918468","https://openalex.org/W2747740881","https://openalex.org/W4285811290","https://openalex.org/W4414464496"],"abstract_inverted_index":{"Advertisers":[0],"regularly":[1],"utilize":[2],"endorsers":[3],"as":[4],"credible":[5],"sources":[6],"to":[7,20,64,72,83,109],"conciliate":[8],"purchaser":[9],"awareness,":[10],"customer":[11],"attitude,":[12],"and":[13,31,37,50,105,114,130,139,144,162],"buying":[14,35,160],"objectives.":[15],"The":[16,40,60,95,119],"current":[17],"paper":[18],"aims":[19],"examine":[21],"the":[22,55,85,90,111,122,142,153],"influence":[23],"of":[24,42,47,58,87,93,121,155,165],"owner":[25],"endorsers\u2019":[26,127],"expertise,":[27,128],"knowledge,":[28],"integrity,":[29,129],"familiarity,":[30],"credibility":[32,131],"on":[33],"consumers\u2019":[34],"decisions":[36,161],"purchase":[38,163],"intentions.":[39],"population":[41],"this":[43],"study":[44,123,148],"includes":[45],"customers":[46],"prominent":[48],"gold":[49],"diamond":[51],"jewelry":[52,166],"brands":[53],"in":[54,136],"southern":[56,91],"part":[57],"India.":[59,94],"data":[61],"are":[62],"subjected":[63],"quantitative":[65],"examination.":[66],"A":[67,77],"comprehensive":[68],"review":[69],"was":[70,81],"undergone":[71],"make":[73],"a":[74,133],"situational":[75],"analysis.":[76],"multi-stage":[78],"sampling":[79],"approach":[80],"administered":[82],"collect":[84],"feedback":[86],"respondents":[88],"from":[89],"states":[92],"samples":[96],"were":[97],"analyzed":[98],"using":[99],"statistical":[100],"tools":[101],"like":[102],"multiple":[103],"regression":[104],"structural":[106],"equation":[107],"modeling":[108],"find":[110],"model":[112],"fit":[113],"relationships":[115],"among":[116],"different":[117],"variables.":[118],"outcome":[120],"highlights":[124],"that":[125],"brand":[126],"play":[132],"vital":[134],"role":[135],"conveying":[137],"trustworthiness":[138],"genuineness":[140],"about":[141],"product":[143],"its":[145],"usage.":[146],"This":[147],"also":[149],"contributed":[150],"insights":[151],"into":[152],"implication":[154],"owners\u2019":[156],"endorsement":[157],"by":[158],"influencing":[159],"intentions":[164],"customers.":[167]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2022-04-29T00:00:00"}
