{"id":"https://openalex.org/W4224210293","doi":"https://doi.org/10.1109/iciptm54933.2022.9753877","title":"Studies on Anti-Virus Software Tools: Strong Weapon to Protect Systems","display_name":"Studies on Anti-Virus Software Tools: Strong Weapon to Protect Systems","publication_year":2022,"publication_date":"2022-02-23","ids":{"openalex":"https://openalex.org/W4224210293","doi":"https://doi.org/10.1109/iciptm54933.2022.9753877"},"language":"en","primary_location":{"id":"doi:10.1109/iciptm54933.2022.9753877","doi":"https://doi.org/10.1109/iciptm54933.2022.9753877","is_oa":false,"landing_page_url":"https://doi.org/10.1109/iciptm54933.2022.9753877","pdf_url":null,"source":{"id":"https://openalex.org/S4363608223","display_name":"International Conference on Innovative Practices in Technology and Management (ICIPTM)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2022 2nd International Conference on Innovative Practices in Technology and Management (ICIPTM)","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5037054409","display_name":"Nilesh Tejrao Kate","orcid":"https://orcid.org/0000-0001-8556-083X","observed_orcids":["https://orcid.org/0000-0001-8556-083X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nilesh Kate","raw_affiliation_strings":["Pune Institute of Business Management, Pune, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Pune Institute of Business Management, Pune, India","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062191635","display_name":"Pradip Padhye","orcid":"https://orcid.org/0000-0002-1444-840X","observed_orcids":["https://orcid.org/0000-0002-1444-840X"]},"institutions":[{"id":"https://openalex.org/I4210088227","display_name":"MIT World Peace University","ror":"https://ror.org/004ymxd45","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210088227"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Pradip Padhye","raw_affiliation_strings":["Dr. Vishwanth Karad M.I.T, World Peace University, Pune, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dr. Vishwanth Karad M.I.T, World Peace University, Pune, India","institution_ids":["https://openalex.org/I4210088227"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5013025074","display_name":"A. B. Mishra","orcid":"https://orcid.org/0000-0003-4429-4058","observed_orcids":["https://orcid.org/0000-0003-4429-4058"]},"institutions":[{"id":"https://openalex.org/I4405266900","display_name":"International Institute of Management Studies","ror":"https://ror.org/00962sr83","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405266900"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"A. B. Mishra","raw_affiliation_strings":["International Institute of Management Studies (IIMS Pune), Pune, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"International Institute of Management Studies (IIMS Pune), Pune, India","institution_ids":["https://openalex.org/I4405266900"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":7.1532,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.97230216,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"49","last_page":"52"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6240000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6240000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.08579999953508377,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.07559999823570251,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/antivirus-software","display_name":"antivirus software","score":0.8889999985694885},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.49399998784065247},{"id":"https://openalex.org/keywords/brand-choice","display_name":"brand choice","score":0.6269999742507935},{"id":"https://openalex.org/keywords/product-attributes","display_name":"product attributes","score":0.42399999499320984},{"id":"https://openalex.org/keywords/competitive-strategy","display_name":"competitive strategy","score":0.42399999499320984}],"concepts":[{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6245520710945129},{"id":"https://openalex.org/C2777904410","wikidata":"https://www.wikidata.org/wiki/Q7397","display_name":"Software","level":2,"score":0.5708096623420715},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.47574731707572937},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.45696160197257996},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.43156898021698},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4240013360977173},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.3324418067932129},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.32053130865097046},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.24371027946472168},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/iciptm54933.2022.9753877","doi":"https://doi.org/10.1109/iciptm54933.2022.9753877","is_oa":false,"landing_page_url":"https://doi.org/10.1109/iciptm54933.2022.9753877","pdf_url":null,"source":{"id":"https://openalex.org/S4363608223","display_name":"International Conference on Innovative Practices in Technology and Management (ICIPTM)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2022 2nd International Conference on Innovative Practices in Technology and Management (ICIPTM)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":9,"referenced_works":["https://openalex.org/W2025727790","https://openalex.org/W2090442259","https://openalex.org/W2161140489","https://openalex.org/W2306883658","https://openalex.org/W2795845996","https://openalex.org/W3125809625","https://openalex.org/W3132525927","https://openalex.org/W3189706778","https://openalex.org/W4231508303"],"related_works":["https://openalex.org/W2883393435","https://openalex.org/W2043524644","https://openalex.org/W2786158153","https://openalex.org/W4232157599","https://openalex.org/W4386337631","https://openalex.org/W7047119755","https://openalex.org/W4286901528","https://openalex.org/W3122195119","https://openalex.org/W3132525927","https://openalex.org/W7135642117"],"abstract_inverted_index":{"The":[0,49,134],"anti-virus":[1],"market":[2],"in":[3,105],"India":[4],"has":[5,29,120],"opened":[6],"up":[7],"and":[8,39,67,82,95,149],"the":[9,16,20,25,36,80,106,138],"worldwide":[10],"players":[11,89],"are":[12],"presently":[13],"looking":[14],"at":[15],"Indian":[17],"market.":[18],"Over":[19],"beyond":[21],"couple":[22],"of":[23,56,100,108,112],"years,":[24],"counter":[26],"infection":[27],"industry":[28],"gone":[30],"through":[31],"some":[32],"significant":[33],"changes.":[34],"Particularly":[35],"retail,":[37],"SOHO":[38],"SMB":[40],"sections":[41],"as":[42],"they":[43],"offer":[44],"immense":[45],"freedoms":[46],"for":[47,79,87],"infiltration.":[48],"paper":[50],"centers":[51],"around":[52],"exploring":[53],"a":[54],"bunch":[55],"brands":[57,131,143],"on":[58],"explicit":[59],"properties":[60],"that":[61,137],"impact":[62],"buyers'":[63],"discernments":[64],"while":[65],"assessing":[66],"recognizing":[68],"among":[69,110],"brands.":[70,117],"It":[71],"maps":[72],"shopper":[73],"assumptions":[74],"with":[75],"key":[76],"achievement":[77],"factors":[78],"business":[81],"suggests":[83],"appropriate":[84],"passage":[85],"procedures":[86],"driving":[88],"thinking":[90],"about":[91],"their":[92,151],"singular":[93],"qualities":[94],"shortcomings.":[96],"A":[97],"questionnaire":[98],"survey":[99],"100":[101],"respondents":[102],"was":[103],"done":[104],"city":[107],"Pune":[109],"clients":[111],"Hostile":[113],"to":[114,123],"Infection":[115],"Programming":[116],"Discriminant":[118],"examination":[119],"been":[121],"utilized":[122],"draw":[124],"perceptual":[125],"guide":[126],"showing":[127],"chosen":[128],"Anti-Virus":[129,141],"Software":[130,142],"alongside":[132],"ascribes.":[133],"outcomes":[135],"showed":[136],"chose":[139],"Against":[140],"contrast":[144],"fundamentally":[145],"from":[146],"one":[147],"another":[148],"have":[150],"own":[152],"remarkable":[153],"situation":[154],"concerning":[155],"given":[156],"credits.":[157]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":8},{"year":2024,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2022-04-26T00:00:00"}