{"id":"https://openalex.org/W4223563713","doi":"https://doi.org/10.1080/08841241.2022.2059733","title":"Evaluating the influence of university ranking on the credibility and perceived differentiation of university brands","display_name":"Evaluating the influence of university ranking on the credibility and perceived differentiation of university brands","publication_year":2022,"publication_date":"2022-04-12","ids":{"openalex":"https://openalex.org/W4223563713","doi":"https://doi.org/10.1080/08841241.2022.2059733"},"language":"en","primary_location":{"id":"doi:10.1080/08841241.2022.2059733","doi":"https://doi.org/10.1080/08841241.2022.2059733","is_oa":false,"landing_page_url":"https://doi.org/10.1080/08841241.2022.2059733","pdf_url":null,"source":{"id":"https://openalex.org/S40814766","display_name":"Journal of Marketing for HIGHER EDUCATION","issn_l":"0884-1241","issn":["0884-1241","1540-7144"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing for Higher Education","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://hdl.handle.net/20.500.12684/12241","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5003939680","display_name":"\u00d6nder Keth\u00fcda","orcid":"https://orcid.org/0000-0002-7661-2009","observed_orcids":["https://orcid.org/0000-0002-7661-2009"]},"institutions":[{"id":"https://openalex.org/I54001450","display_name":"D\u00fczce \u00dcniversitesi","ror":"https://ror.org/04175wc52","country_code":"TR","type":"education","lineage":["https://openalex.org/I54001450"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"\u00d6nder Keth\u00fcda","raw_affiliation_strings":["Department of Business Administration, D\u00fczce University, D\u00fczce, Turkey"],"raw_orcid":"https://orcid.org/0000-0002-7661-2009","affiliations":[{"raw_affiliation_string":"Department of Business Administration, D\u00fczce University, D\u00fczce, Turkey","institution_ids":["https://openalex.org/I54001450"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5003939680"],"corresponding_institution_ids":["https://openalex.org/I54001450"],"apc_list":null,"apc_paid":null,"fwci":3.1732,"has_fulltext":false,"cited_by_count":24,"citation_normalized_percentile":{"value":0.91873695,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":99},"biblio":{"volume":"34","issue":"2","first_page":"736","last_page":"753"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.5541999936103821,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.5541999936103821,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.21979999542236328,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10546","display_name":"Higher Education Governance and Development","score":0.18960000574588776,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/university-rankings","display_name":"university rankings","score":0.9369999766349792},{"id":"https://openalex.org/keywords/university-branding","display_name":"university branding","score":0.7099999785423279},{"id":"https://openalex.org/keywords/brand-credibility","display_name":"brand credibility","score":0.9980000257492065},{"id":"https://openalex.org/keywords/signaling-theory","display_name":"signaling theory","score":0.9860000014305115},{"id":"https://openalex.org/keywords/higher-education-institutions","display_name":"higher education institutions","score":0.8899999856948853},{"id":"https://openalex.org/keywords/prospective-students","display_name":"prospective students","score":0.9599999785423279},{"id":"https://openalex.org/keywords/academic-achievement","display_name":"academic performance","score":0.5509999990463257}],"concepts":[{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.9120192527770996},{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.8443864583969116},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.5875352621078491},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5731778144836426},{"id":"https://openalex.org/C120912362","wikidata":"https://www.wikidata.org/wiki/Q136822","display_name":"Higher education","level":2,"score":0.5723061561584473},{"id":"https://openalex.org/C2776620684","wikidata":"https://www.wikidata.org/wiki/Q7565144","display_name":"Source credibility","level":3,"score":0.5241937041282654},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.33977991342544556},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.20232760906219482},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.16165998578071594},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.1262320578098297},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1080/08841241.2022.2059733","doi":"https://doi.org/10.1080/08841241.2022.2059733","is_oa":false,"landing_page_url":"https://doi.org/10.1080/08841241.2022.2059733","pdf_url":null,"source":{"id":"https://openalex.org/S40814766","display_name":"Journal of Marketing for HIGHER EDUCATION","issn_l":"0884-1241","issn":["0884-1241","1540-7144"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing for Higher Education","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:taf:jmkthe:v:34:y:2024:i:2:p:736-753","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10.1080/08841241.2022.2059733","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:acikerisim.duzce.edu.tr:20.500.12684/12241","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/20.500.12684/12241","pdf_url":null,"source":{"id":"https://openalex.org/S4377196355","display_name":"DSpace - D\u00fczce (Duzce University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I54001450","host_organization_name":"D\u00fczce \u00dcniversitesi","host_organization_lineage":["https://openalex.org/I54001450"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"article"}],"best_oa_location":{"id":"pmh:oai:acikerisim.duzce.edu.tr:20.500.12684/12241","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/20.500.12684/12241","pdf_url":null,"source":{"id":"https://openalex.org/S4377196355","display_name":"DSpace - D\u00fczce (Duzce University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I54001450","host_organization_name":"D\u00fczce \u00dcniversitesi","host_organization_lineage":["https://openalex.org/I54001450"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":64,"referenced_works":["https://openalex.org/W1511130154","https://openalex.org/W1835463438","https://openalex.org/W1962515216","https://openalex.org/W1964823414","https://openalex.org/W1970868705","https://openalex.org/W1976072437","https://openalex.org/W1983937657","https://openalex.org/W1991815577","https://openalex.org/W1998772841","https://openalex.org/W1999684901","https://openalex.org/W2010400603","https://openalex.org/W2013091571","https://openalex.org/W2016568520","https://openalex.org/W2026346291","https://openalex.org/W2028011690","https://openalex.org/W2031561325","https://openalex.org/W2039726184","https://openalex.org/W2048360697","https://openalex.org/W2053234682","https://openalex.org/W2059576034","https://openalex.org/W2061479256","https://openalex.org/W2061851439","https://openalex.org/W2064627049","https://openalex.org/W2069973895","https://openalex.org/W2072838636","https://openalex.org/W2082816436","https://openalex.org/W2083008927","https://openalex.org/W2098017591","https://openalex.org/W2112256230","https://openalex.org/W2121919044","https://openalex.org/W2122617361","https://openalex.org/W2133624447","https://openalex.org/W2138411777","https://openalex.org/W2139185070","https://openalex.org/W2185844066","https://openalex.org/W2213205257","https://openalex.org/W2266639535","https://openalex.org/W2299226035","https://openalex.org/W2303251451","https://openalex.org/W2316026225","https://openalex.org/W2318541016","https://openalex.org/W2400453669","https://openalex.org/W2502933860","https://openalex.org/W2533182429","https://openalex.org/W2607489503","https://openalex.org/W2765246200","https://openalex.org/W2766557578","https://openalex.org/W2802336202","https://openalex.org/W2928973792","https://openalex.org/W2937065382","https://openalex.org/W2971600833","https://openalex.org/W2989554844","https://openalex.org/W3019010762","https://openalex.org/W3027185370","https://openalex.org/W3037521997","https://openalex.org/W3121177094","https://openalex.org/W3125890082","https://openalex.org/W3125997961","https://openalex.org/W3134138876","https://openalex.org/W3208529972","https://openalex.org/W4242542079","https://openalex.org/W4250973886","https://openalex.org/W4256697770","https://openalex.org/W7062657464"],"related_works":["https://openalex.org/W2028011690","https://openalex.org/W2762684933","https://openalex.org/W3095708699","https://openalex.org/W2603534473","https://openalex.org/W1999668695","https://openalex.org/W2885609688","https://openalex.org/W3161978704","https://openalex.org/W2213205257","https://openalex.org/W2779778596","https://openalex.org/W4249643382"],"abstract_inverted_index":{"This":[0,122],"study":[1],"evaluates":[2],"the":[3,38,47,50,58,67,73,78,103,129],"influence":[4],"of":[5,75,84],"ranking":[6,21,74,104,117,130],"reports":[7,118],"on":[8,126],"university":[9,52,85,138],"brands\u2019":[10],"credibility":[11,23,80],"and":[12,24,35,81,92,113,136],"perceived":[13,25,82],"differentiation.":[14,26],"Signaling":[15],"theory":[16],"is":[17,131],"applied":[18,64],"to":[19,32,36,65,132],"link":[20],"with":[22,54,97],"An":[27],"experimental":[28],"approach":[29],"was":[30,41,63],"used":[31],"collect":[33],"data":[34],"test":[37,66],"hypothesis.":[39,68],"Data":[40],"collected":[42],"from":[43],"328":[44],"participants":[45],"in":[46],"UK":[48],"regarding":[49],"two":[51],"brands":[53],"that":[55,72,110],"they":[56,89],"are":[57],"most":[59],"familiar.":[60],"Covariance":[61],"analysis":[62],"The":[69],"results":[70,108],"indicate":[71,109],"HEIs":[76],"influences":[77],"brand":[79],"differentiation":[83],"brands,":[86],"particularly":[87],"when":[88],"send":[90],"signals":[91],"messages":[93],"about":[94],"attributes":[95],"associated":[96],"academic":[98],"success.":[99],"Although":[100],"experts":[101],"debate":[102],"tables\u2019":[105],"validity,":[106],"these":[107],"prospective":[111],"students":[112],"their":[114],"families":[115],"evaluate":[116],"as":[119],"independent":[120],"corroboration.":[121],"paper":[123],"provides":[124],"evidence":[125],"how":[127],"critical":[128],"create":[133],"a":[134],"solid":[135],"distinctive":[137],"brand.":[139]},"counts_by_year":[{"year":2026,"cited_by_count":7},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":2}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2022-04-15T00:00:00"}
