{"id":"https://openalex.org/W4214834677","doi":"https://doi.org/10.35912/jbpd.v1i2.642","title":"Pengaruh Return Policy Leniency dan Seller Reputation Terhadap Purchase Decision Dimediasi Consumer Trust","display_name":"Pengaruh Return Policy Leniency dan Seller Reputation Terhadap Purchase Decision Dimediasi Consumer Trust","publication_year":2022,"publication_date":"2022-01-25","ids":{"openalex":"https://openalex.org/W4214834677","doi":"https://doi.org/10.35912/jbpd.v1i2.642"},"language":"en","primary_location":{"id":"doi:10.35912/jbpd.v1i2.642","doi":"https://doi.org/10.35912/jbpd.v1i2.642","is_oa":true,"landing_page_url":"https://doi.org/10.35912/jbpd.v1i2.642","pdf_url":"https://penerbitgoodwood.com/index.php/JBPD/article/download/642/198","source":{"id":"https://openalex.org/S4210215955","display_name":"Jurnal Bisnis dan Pemasaran Digital","issn_l":"2798-3293","issn":["2798-3293"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Bisnis dan Pemasaran Digital","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://penerbitgoodwood.com/index.php/JBPD/article/download/642/198","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Fakultas Ekonomi dan Bisnis, Universitas Esa Unggul, Jakarta Barat","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210096641","display_name":"Universitas Esa Unggul","ror":"https://ror.org/00cwwxh37","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210096641"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Fakultas Ekonomi dan Bisnis, Universitas Esa Unggul, Jakarta Barat","raw_affiliation_strings":["Fakultas Ekonomi dan Bisnis, Universitas Esa Unggul, Jakarta Barat"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis, Universitas Esa Unggul, Jakarta Barat","institution_ids":["https://openalex.org/I4210096641"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5077162795","display_name":"Puspita Chairun Nisa","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210096641","display_name":"Universitas Esa Unggul","ror":"https://ror.org/00cwwxh37","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210096641"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Puspita Chairun Nisa","raw_affiliation_strings":["Fakultas Ekonomi dan Bisnis, Universitas Esa Unggul, Jakarta Barat"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis, Universitas Esa Unggul, Jakarta Barat","institution_ids":["https://openalex.org/I4210096641"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5003471125","display_name":"Veni Helen Virgita Hutagalung","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210096641","display_name":"Universitas Esa Unggul","ror":"https://ror.org/00cwwxh37","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210096641"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Veni Helen Virgita Hutagalung","raw_affiliation_strings":["Fakultas Ekonomi dan Bisnis, Universitas Esa Unggul, Jakarta Barat"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis, Universitas Esa Unggul, Jakarta Barat","institution_ids":["https://openalex.org/I4210096641"]}]},{"author_position":"last","author":{"id":null,"display_name":"Fakultas Ekonomi dan Bisnis, Universitas Esa Unggul, Jakarta Barat","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Fakultas Ekonomi dan Bisnis, Universitas Esa Unggul, Jakarta Barat","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.3998,"has_fulltext":true,"cited_by_count":12,"citation_normalized_percentile":{"value":0.84041894,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"1","issue":"2","first_page":"61","last_page":"75"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/seller-reputation","display_name":"seller reputation","score":0.9990000128746033},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9729999899864197},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.9990000128746033},{"id":"https://openalex.org/keywords/c2c-e-commerce","display_name":"C2C e-commerce","score":0.8370000123977661},{"id":"https://openalex.org/keywords/shopee","display_name":"Shopee","score":0.6480000019073486},{"id":"https://openalex.org/keywords/signaling-theory","display_name":"signaling theory","score":0.8009999990463257},{"id":"https://openalex.org/keywords/online-shopping-behavior","display_name":"online shopping behavior","score":0.5040000081062317},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.6060000061988831}],"concepts":[{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.8567168116569519},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6792075634002686},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.6611118316650391},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.64756840467453},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6192675828933716},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.4723673462867737},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.45910337567329407},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.418911874294281},{"id":"https://openalex.org/C82793941","wikidata":"https://www.wikidata.org/wiki/Q1046024","display_name":"Path analysis (statistics)","level":2,"score":0.4133918285369873},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.41132330894470215},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.07485491037368774},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.35912/jbpd.v1i2.642","doi":"https://doi.org/10.35912/jbpd.v1i2.642","is_oa":true,"landing_page_url":"https://doi.org/10.35912/jbpd.v1i2.642","pdf_url":"https://penerbitgoodwood.com/index.php/JBPD/article/download/642/198","source":{"id":"https://openalex.org/S4210215955","display_name":"Jurnal Bisnis dan Pemasaran Digital","issn_l":"2798-3293","issn":["2798-3293"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Bisnis dan Pemasaran Digital","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.35912/jbpd.v1i2.642","doi":"https://doi.org/10.35912/jbpd.v1i2.642","is_oa":true,"landing_page_url":"https://doi.org/10.35912/jbpd.v1i2.642","pdf_url":"https://penerbitgoodwood.com/index.php/JBPD/article/download/642/198","source":{"id":"https://openalex.org/S4210215955","display_name":"Jurnal Bisnis dan Pemasaran Digital","issn_l":"2798-3293","issn":["2798-3293"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Bisnis dan Pemasaran Digital","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/16","score":0.5473999977111816,"display_name":"Peace, justice, and strong institutions"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4214834677.pdf","grobid_xml":"https://content.openalex.org/works/W4214834677.grobid-xml"},"referenced_works_count":40,"referenced_works":["https://openalex.org/W1137621498","https://openalex.org/W1493063260","https://openalex.org/W1588544206","https://openalex.org/W1949037326","https://openalex.org/W1974434592","https://openalex.org/W1985419904","https://openalex.org/W2000380427","https://openalex.org/W2005933613","https://openalex.org/W2035619190","https://openalex.org/W2047208831","https://openalex.org/W2055615401","https://openalex.org/W2073145055","https://openalex.org/W2116126561","https://openalex.org/W2119234355","https://openalex.org/W2144947015","https://openalex.org/W2183705853","https://openalex.org/W2247013202","https://openalex.org/W2504133222","https://openalex.org/W2509602200","https://openalex.org/W2529828464","https://openalex.org/W2587466551","https://openalex.org/W2607220573","https://openalex.org/W2611259359","https://openalex.org/W2782090722","https://openalex.org/W2791543250","https://openalex.org/W2891810147","https://openalex.org/W2905811773","https://openalex.org/W2913374979","https://openalex.org/W2936657070","https://openalex.org/W2992855623","https://openalex.org/W3097169723","https://openalex.org/W3098440734","https://openalex.org/W3131672486","https://openalex.org/W3159378964","https://openalex.org/W3181601280","https://openalex.org/W3194449808","https://openalex.org/W3197650099","https://openalex.org/W4253533063","https://openalex.org/W6632922737","https://openalex.org/W6659327895"],"related_works":["https://openalex.org/W7139042569","https://openalex.org/W2782090722","https://openalex.org/W3097169723","https://openalex.org/W3131672486","https://openalex.org/W7160407179","https://openalex.org/W7220506371","https://openalex.org/W7167794830","https://openalex.org/W6986945517","https://openalex.org/W7047032745","https://openalex.org/W2183705853"],"abstract_inverted_index":{"Abstract":[0],"Purpose:":[1],"This":[2,157],"study":[3,53],"aims":[4],"to":[5,147,168,194],"determine":[6],"and":[7,15,41,94,102,154,163,198],"analyze":[8],"the":[9,70,87,113,171],"effect":[10],"of":[11,51,108,139,173],"return":[12,38,88,178,189],"policy":[13,39,89,190],"leniency":[14,40,90,191],"seller":[16,42],"reputation":[17,43,98],"on":[18,25,31,130],"purchase":[19,46,95,103],"decisions":[20],"mediated":[21],"by":[22,37,134,183],"consumer":[23,34,121,174,196],"trust":[24,35,93,101,175,197],"C2C":[26],"e-commerce":[27,135,150],"platform":[28],"users.":[29],"Based":[30],"signaling":[32],"theory,":[33],"built":[36],"will":[44],"increase":[45,199],"decisions.":[47,104],"Method:":[48],"The":[49,63,83,106,137],"population":[50],"this":[52,109],"is":[54,78,111],"consumers":[55,151],"who":[56],"have":[57,127],"shopped":[58],"at":[59],"non-official":[60],"Shopee":[61],"stores.":[62],"sampling":[64,72],"method":[65,76],"used":[66,77,141],"was":[67,142],"non-probability":[68],"with":[69],"purposive":[71],"method.":[73],"Data":[74],"analysis":[75,80],"path":[79],"PLS-SEM.":[81],"Result:":[82],"results":[84],"showed":[85],"that":[86,112,119],"affected":[91,99],"customer":[92,100],"decisions;":[96],"Seller":[97],"Limitations:":[105],"limitation":[107],"research":[110,158],"researcher":[114],"only":[115],"uses":[116],"two":[117],"variables":[118],"affect":[120],"confidence.":[122],"In":[123],"addition,":[124],"researchers":[125],"also":[126],"not":[128,145],"focused":[129],"product":[131],"categories":[132],"purchased":[133],"consumers.":[136],"number":[138],"respondents":[140],"170":[143],"respondents,":[144],"enough":[146],"represent":[148],"all":[149],"in":[152,176,192],"Bekasi":[153],"Jakarta.":[155],"Contribution:":[156],"can":[159],"be":[160],"a":[161],"suggestion":[162],"input":[164],"for":[165],"online":[166],"vendors":[167],"seriously":[169],"consider":[170],"potential":[172],"changing":[177],"policies":[179],"into":[180],"buying":[181],"behavior":[182],"providing":[184],"extra":[185],"guarantees":[186],"such":[187],"as":[188],"order":[193],"gain":[195],"sales.":[200]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2022-03-05T00:00:00"}
