{"id":"https://openalex.org/W4214831754","doi":"https://doi.org/10.4185/rlcs-2022-1539","title":"Pol\u00edtica 2.0 en Ecuador. An\u00e1lisis del discurso y la comunicaci\u00f3n pol\u00edtica en Facebook","display_name":"Pol\u00edtica 2.0 en Ecuador. An\u00e1lisis del discurso y la comunicaci\u00f3n pol\u00edtica en Facebook","publication_year":2022,"publication_date":"2022-03-04","ids":{"openalex":"https://openalex.org/W4214831754","doi":"https://doi.org/10.4185/rlcs-2022-1539"},"language":"es","primary_location":{"id":"doi:10.4185/rlcs-2022-1539","doi":"https://doi.org/10.4185/rlcs-2022-1539","is_oa":true,"landing_page_url":"https://doi.org/10.4185/rlcs-2022-1539","pdf_url":"https://nuevaepoca.revistalatinacs.org/index.php/revista/article/download/1647/3564","source":{"id":"https://openalex.org/S4210190514","display_name":"Revista Latina de Comunicaci\u00f3n Social","issn_l":"1138-5820","issn":["1138-5820"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["fecyt-seal","jufo-1","latindex","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310321416","host_organization_name":"University of La Laguna","host_organization_lineage":["https://openalex.org/P4310321416"],"host_organization_lineage_names":["University of La Laguna"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Latina de Comunicaci\u00f3n Social","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://nuevaepoca.revistalatinacs.org/index.php/revista/article/download/1647/3564","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046931207","display_name":"Ver\u00f3nica Ben\u00edtez","orcid":"https://orcid.org/0000-0003-1238-1886","observed_orcids":["https://orcid.org/0000-0003-1238-1886"]},"institutions":[{"id":"https://openalex.org/I100205273","display_name":"Universidad T\u00e9cnica Particular de Loja","ror":"https://ror.org/04dvbth24","country_code":"EC","type":"education","lineage":["https://openalex.org/I100205273"]}],"countries":["EC"],"is_corresponding":false,"raw_author_name":"Ver\u00f3nica Altamirano-Ben\u00edtez","raw_affiliation_strings":["Universidad T\u00e9cnica Particular de Loja"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad T\u00e9cnica Particular de Loja","institution_ids":["https://openalex.org/I100205273"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5028084468","display_name":"Pablo Ruiz Aguirre","orcid":"https://orcid.org/0000-0002-1504-7544","observed_orcids":["https://orcid.org/0000-0002-1504-7544"]},"institutions":[{"id":"https://openalex.org/I4210140740","display_name":"Universidad Internacional del Ecuador","ror":"https://ror.org/04xf2rc74","country_code":"EC","type":"education","lineage":["https://openalex.org/I4210140740"]}],"countries":["EC"],"is_corresponding":false,"raw_author_name":"Pablo Ruiz-Aguirre","raw_affiliation_strings":["Universidad Internacional del Ecuador"],"raw_orcid":"https://orcid.org/0000-0002-1504-7544","affiliations":[{"raw_affiliation_string":"Universidad Internacional del Ecuador","institution_ids":["https://openalex.org/I4210140740"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5000937152","display_name":"Gabriela Baquerizo-Neira","orcid":"https://orcid.org/0000-0002-4837-1076","observed_orcids":["https://orcid.org/0000-0002-4837-1076"]},"institutions":[{"id":"https://openalex.org/I4210099230","display_name":"Universidad Casa Grande","ror":"https://ror.org/011bd9v54","country_code":"EC","type":"education","lineage":["https://openalex.org/I4210099230"]}],"countries":["EC"],"is_corresponding":false,"raw_author_name":"Gabriela Baquerizo-Neira","raw_affiliation_strings":["Universidad Casa Grande"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Casa Grande","institution_ids":["https://openalex.org/I4210099230"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.0725,"has_fulltext":true,"cited_by_count":20,"citation_normalized_percentile":{"value":0.95911756,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":99},"biblio":{"volume":null,"issue":"80","first_page":"201","last_page":"223"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10133","display_name":"Media Studies and Communication","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/2-0-communication","display_name":"2.0 communication","score":0.8240000009536743},{"id":"https://openalex.org/keywords/political-communication","display_name":"political communication","score":0.9279999732971191},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.9340000152587891},{"id":"https://openalex.org/keywords/2021-ecuadorian-presidential-election","display_name":"2021 Ecuadorian presidential election","score":0.9350000023841858},{"id":"https://openalex.org/keywords/political-discourse","display_name":"political discourse","score":0.6340000033378601},{"id":"https://openalex.org/keywords/campaign-content","display_name":"campaign content","score":0.5419999957084656},{"id":"https://openalex.org/keywords/social-media-campaigning","display_name":"social media campaigning","score":0.5120000243186951}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.8276700973510742},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.6095252633094788},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.1812538504600525}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4185/rlcs-2022-1539","doi":"https://doi.org/10.4185/rlcs-2022-1539","is_oa":true,"landing_page_url":"https://doi.org/10.4185/rlcs-2022-1539","pdf_url":"https://nuevaepoca.revistalatinacs.org/index.php/revista/article/download/1647/3564","source":{"id":"https://openalex.org/S4210190514","display_name":"Revista Latina de Comunicaci\u00f3n Social","issn_l":"1138-5820","issn":["1138-5820"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["fecyt-seal","jufo-1","latindex","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310321416","host_organization_name":"University of La Laguna","host_organization_lineage":["https://openalex.org/P4310321416"],"host_organization_lineage_names":["University of La Laguna"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Latina de Comunicaci\u00f3n Social","raw_type":"journal-article"},{"id":"pmh:oai:dialnet.unirioja.es:ART0001521761","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/oaiart?codigo=8371437","pdf_url":null,"source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I3032752892","host_organization_name":"Universidad Internacional de La Rioja","host_organization_lineage":["https://openalex.org/I3032752892"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revista Latina de Comunicaci\u00f3n Social, ISSN 1138-5820, N\u00ba. 80, 2022","raw_type":"text (article)"}],"best_oa_location":{"id":"doi:10.4185/rlcs-2022-1539","doi":"https://doi.org/10.4185/rlcs-2022-1539","is_oa":true,"landing_page_url":"https://doi.org/10.4185/rlcs-2022-1539","pdf_url":"https://nuevaepoca.revistalatinacs.org/index.php/revista/article/download/1647/3564","source":{"id":"https://openalex.org/S4210190514","display_name":"Revista Latina de Comunicaci\u00f3n Social","issn_l":"1138-5820","issn":["1138-5820"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["fecyt-seal","jufo-1","latindex","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310321416","host_organization_name":"University of La Laguna","host_organization_lineage":["https://openalex.org/P4310321416"],"host_organization_lineage_names":["University of La Laguna"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Latina de Comunicaci\u00f3n Social","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4214831754.pdf","grobid_xml":"https://content.openalex.org/works/W4214831754.grobid-xml"},"referenced_works_count":42,"referenced_works":["https://openalex.org/W89546078","https://openalex.org/W136860202","https://openalex.org/W612409120","https://openalex.org/W797765584","https://openalex.org/W1502362495","https://openalex.org/W1603931297","https://openalex.org/W1964432268","https://openalex.org/W2018275920","https://openalex.org/W2044547964","https://openalex.org/W2062962096","https://openalex.org/W2063178644","https://openalex.org/W2065315675","https://openalex.org/W2068950776","https://openalex.org/W2100772444","https://openalex.org/W2116906612","https://openalex.org/W2119810942","https://openalex.org/W2132566558","https://openalex.org/W2139875525","https://openalex.org/W2140910804","https://openalex.org/W2163081192","https://openalex.org/W2319274039","https://openalex.org/W2319951792","https://openalex.org/W2368455159","https://openalex.org/W2529342562","https://openalex.org/W2549303718","https://openalex.org/W2612387913","https://openalex.org/W2763762554","https://openalex.org/W2782371023","https://openalex.org/W2788944720","https://openalex.org/W2792602400","https://openalex.org/W2904748966","https://openalex.org/W2953054781","https://openalex.org/W3039010837","https://openalex.org/W3041279267","https://openalex.org/W3178253691","https://openalex.org/W3208033360","https://openalex.org/W4234685296","https://openalex.org/W4238776214","https://openalex.org/W4293487932","https://openalex.org/W6618999556","https://openalex.org/W6678237216","https://openalex.org/W7030161057"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W93312527","https://openalex.org/W2603296253","https://openalex.org/W1589203209","https://openalex.org/W2557454913","https://openalex.org/W828925460","https://openalex.org/W11365241","https://openalex.org/W1013667899","https://openalex.org/W2559405764","https://openalex.org/W157591366"],"abstract_inverted_index":{"Introducci\u00f3n:":[0],"Las":[1],"redes":[2,140,192],"sociales":[3,193],"son":[4],"reconocidas":[5],"por":[6,105],"el":[7,24,43,83,130,217,251],"impacto":[8],"en":[9,23,42,57,69,78,101,121,138,160,165,190,226],"las":[10,76,79,102,139,155,161,191],"decisiones":[11],"de":[12,35,40,48,85,99,132,134,147,177,183,201,212,214,234,244],"los":[13,36,60,67,72,106,184],"usuarios,":[14],"y":[15,75,90,96,152,164,179,208],"han":[16],"sido":[17],"estudiadas":[18],"para":[19,55,81,173,216,247],"determinar":[20,56,91],"su":[21],"incidencia":[22],"\u00e1mbito":[25],"pol\u00edtico.":[26],"Metodolog\u00eda:":[27],"La":[28,117,187,220],"presente":[29],"investigaci\u00f3n":[30,118],"analiza":[31],"la":[32,52,92,97,125,135,166,175,180,205],"campa\u00f1a":[33,100,178],"electoral":[34],"candidatos":[37,61],"a":[38,46],"presidentes":[39],"Ecuador,":[41,227],"a\u00f1o":[44],"2021,":[45],"partir":[47],"tres":[49],"objetivos:":[50],"analizar":[51,71],"comunicaci\u00f3n":[53,136,188,221,235],"2.0":[54,137,223],"qu\u00e9":[58],"medida":[59],"establecen":[62],"una":[63,114],"relaci\u00f3n":[64],"interactiva":[65],"con":[66,237,250],"electores":[68],"Facebook;":[70],"elementos":[73],"ling\u00fc\u00edsticos":[74],"emociones":[77,156],"publicaciones":[80,103,172],"identificar":[82,174],"tipo":[84],"discurso":[86],"pol\u00edtico":[87],"que":[88,142,157,203,209],"emplean;":[89],"agenda":[93,181],"pol\u00edtica":[94,182,189,222],"digital":[95],"oferta":[98,176],"realizadas":[104],"presidenciables.":[107],"Para":[108],"alcanzar":[109],"estos":[110],"objetivos":[111],"se":[112,119,128,150,158,169,197,228],"implement\u00f3":[113],"metodolog\u00eda":[115],"mixta.":[116],"desarroll\u00f3":[120],"dos":[122],"etapas.":[123],"En":[124],"primera":[126],"etapa":[127,168],"aplic\u00f3":[129],"Modelo":[131],"evaluaci\u00f3n":[133],"sociales,":[141],"desarrolla":[143],"un":[144,199,232],"an\u00e1lisis":[145],"cualitativo,":[146],"igual":[148],"forma":[149],"analiz\u00f3":[151],"cuantific\u00f3":[153],"som\u00e1ticamente":[154],"transmitieron":[159],"campa\u00f1as":[162],"electorales":[163],"segunda":[167],"codific\u00f3":[170],"1.543":[171],"candidatos.":[185],"Resultados:":[186],"no":[194],"es":[195,224],"estrat\u00e9gica,":[196],"observa":[198],"exceso":[200],"informaci\u00f3n":[202],"satura":[204],"red":[206],"social":[207],"adem\u00e1s":[210],"carece":[211],"contenido":[213,238],"valor":[215],"ciudadano.":[218],"Conclusiones:":[219],"incipiente":[225],"utiliza":[229],"Facebook":[230],"como":[231],"canal":[233],"tradicional,":[236],"ret\u00f3rico,":[239],"poco":[240],"interesante,":[241],"pero":[242],"cargado":[243],"emocionalidad":[245],"positiva":[246],"intentar":[248],"conectar":[249],"electorado.":[252]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2025-10-10T00:00:00"}