{"id":"https://openalex.org/W4212902253","doi":"https://doi.org/10.29327/539816.1-7","title":"A NEUROCI\u00caNCIA E A PESQUISA DE COMPORTAMENTO ECON\u00d4MICO","display_name":"A NEUROCI\u00caNCIA E A PESQUISA DE COMPORTAMENTO ECON\u00d4MICO","publication_year":2021,"publication_date":"2021-01-01","ids":{"openalex":"https://openalex.org/W4212902253","doi":"https://doi.org/10.29327/539816.1-7"},"language":"pt","primary_location":{"id":"doi:10.29327/539816.1-7","doi":"https://doi.org/10.29327/539816.1-7","is_oa":false,"landing_page_url":"https://doi.org/10.29327/539816.1-7","pdf_url":null,"source":{"id":"https://openalex.org/S4306487803","display_name":"Hawking eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"INSIGHTS SOBRE NEUROMARKETING E NEUROCI\u00caNCIA","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W3183907588","display_name":"INSIGHTS SOBRE NEUROMARKETING E NEUROCI\u00caNCIA"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5045523945","display_name":"Izabela Souza da Silva","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Izabela Souza da Silva","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023201519","display_name":"Maria Goretti Fernandes","orcid":"https://orcid.org/0000-0002-7979-1380","observed_orcids":["https://orcid.org/0000-0002-7979-1380"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Maria Goretti Fernandes","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5073822143","display_name":"\u00c9gon Jos\u00e9 Mateus Celestino","orcid":"https://orcid.org/0000-0003-3682-0791","observed_orcids":["https://orcid.org/0000-0003-3682-0791"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u00c9gon Jos\u00e9 Mateus Celestino","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5042187431","display_name":"Ivana Soares Barros","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ivana Soares Barros","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.44852941,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"96","last_page":"113"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.9628999829292297,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.9628999829292297,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10042","display_name":"Neural and Behavioral Psychology Studies","score":0.01600000075995922,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T10646","display_name":"Experimental Behavioral Economics Studies","score":0.014999999664723873,"subfield":{"id":"https://openalex.org/subfields/3311","display_name":"Safety Research"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/economic-behavior","display_name":"economic behavior","score":0.7910000085830688},{"id":"https://openalex.org/keywords/neuroeconomics","display_name":"neuroeconomics","score":0.7940000295639038},{"id":"https://openalex.org/keywords/behavioral-economics","display_name":"behavioral economics","score":0.6019999980926514},{"id":"https://openalex.org/keywords/decision-making","display_name":"decision-making","score":0.4059999883174896}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.30189844965934753}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.29327/539816.1-7","doi":"https://doi.org/10.29327/539816.1-7","is_oa":false,"landing_page_url":"https://doi.org/10.29327/539816.1-7","pdf_url":null,"source":{"id":"https://openalex.org/S4306487803","display_name":"Hawking eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"INSIGHTS SOBRE NEUROMARKETING E NEUROCI\u00caNCIA","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":72,"referenced_works":["https://openalex.org/W39857783","https://openalex.org/W243077237","https://openalex.org/W412968543","https://openalex.org/W635990554","https://openalex.org/W1538318010","https://openalex.org/W1549879730","https://openalex.org/W1598987469","https://openalex.org/W1787375081","https://openalex.org/W1842495789","https://openalex.org/W1921900187","https://openalex.org/W1935027394","https://openalex.org/W1978027065","https://openalex.org/W1996603663","https://openalex.org/W1997061718","https://openalex.org/W1998284588","https://openalex.org/W2000965769","https://openalex.org/W2002640452","https://openalex.org/W2011969730","https://openalex.org/W2013383317","https://openalex.org/W2027970772","https://openalex.org/W2029321322","https://openalex.org/W2036130884","https://openalex.org/W2039770143","https://openalex.org/W2054209526","https://openalex.org/W2056441110","https://openalex.org/W2057516773","https://openalex.org/W2065079247","https://openalex.org/W2065537953","https://openalex.org/W2072557009","https://openalex.org/W2074385457","https://openalex.org/W2077419851","https://openalex.org/W2082143899","https://openalex.org/W2088214545","https://openalex.org/W2095310830","https://openalex.org/W2117693696","https://openalex.org/W2127885482","https://openalex.org/W2131773668","https://openalex.org/W2132763749","https://openalex.org/W2133167476","https://openalex.org/W2133469585","https://openalex.org/W2134652120","https://openalex.org/W2139981301","https://openalex.org/W2141629659","https://openalex.org/W2141686438","https://openalex.org/W2147216419","https://openalex.org/W2150312165","https://openalex.org/W2151749463","https://openalex.org/W2154177516","https://openalex.org/W2156241079","https://openalex.org/W2157323155","https://openalex.org/W2159029148","https://openalex.org/W2161105850","https://openalex.org/W2161688133","https://openalex.org/W2164069126","https://openalex.org/W2164069588","https://openalex.org/W2164567358","https://openalex.org/W2167020116","https://openalex.org/W2168031099","https://openalex.org/W2318904964","https://openalex.org/W2331227228","https://openalex.org/W2743128879","https://openalex.org/W2747017366","https://openalex.org/W2888764201","https://openalex.org/W2905920712","https://openalex.org/W2944592953","https://openalex.org/W2997960800","https://openalex.org/W3037813290","https://openalex.org/W3125573574","https://openalex.org/W4247542633","https://openalex.org/W4292157289","https://openalex.org/W4300283900","https://openalex.org/W4388170094"],"related_works":["https://openalex.org/W4212948307","https://openalex.org/W4212828096","https://openalex.org/W4212772785","https://openalex.org/W3183907588","https://openalex.org/W4244425738","https://openalex.org/W7011924987","https://openalex.org/W2488622028","https://openalex.org/W7162537942","https://openalex.org/W1853701045","https://openalex.org/W7199544908"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2022-02-24T00:00:00"}