{"id":"https://openalex.org/W4210328646","doi":"https://doi.org/10.4018/978-1-7998-9542-8.ch011","title":"Breathing Life Into Marketing Scholarship Through Creativity Learning and Teaching","display_name":"Breathing Life Into Marketing Scholarship Through Creativity Learning and Teaching","publication_year":2022,"publication_date":"2022-01-01","ids":{"openalex":"https://openalex.org/W4210328646","doi":"https://doi.org/10.4018/978-1-7998-9542-8.ch011"},"language":"en","primary_location":{"id":"doi:10.4018/978-1-7998-9542-8.ch011","doi":"https://doi.org/10.4018/978-1-7998-9542-8.ch011","is_oa":false,"landing_page_url":"https://doi.org/10.4018/978-1-7998-9542-8.ch011","pdf_url":null,"source":{"id":"https://openalex.org/S4210179225","display_name":"Advances in educational technologies and instructional design book series","issn_l":"2326-8905","issn":["2326-8905","2326-8913"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Educational Technologies and Instructional Design","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4210640471","display_name":"Handbook of Research on Promoting Global Citizenship Education"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.4018/978-1-7998-9542-8.ch011","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5033124988","display_name":"Ali Bassam Mahmoud","orcid":"https://orcid.org/0000-0002-3790-1107","observed_orcids":["https://orcid.org/0000-0002-3790-1107"]},"institutions":[{"id":"https://openalex.org/I142823887","display_name":"St. John's University","ror":"https://ror.org/00bgtad15","country_code":"US","type":"education","lineage":["https://openalex.org/I142823887"]},{"id":"https://openalex.org/I59433898","display_name":"Brunel University of London","ror":"https://ror.org/00dn4t376","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I59433898"]},{"id":"https://openalex.org/I99434035","display_name":"University of Wales Trinity Saint David","ror":"https://ror.org/05gkzcc88","country_code":"GB","type":"education","lineage":["https://openalex.org/I99434035"]}],"countries":["GB","US"],"is_corresponding":false,"raw_author_name":"Ali B. Mahmoud","raw_affiliation_strings":["St. John's University, USA & Brunel University London, UK & University of Wales Trinity Saint David, UK"],"raw_orcid":"https://orcid.org/0000-0002-3790-1107","affiliations":[{"raw_affiliation_string":"St. John's University, USA & Brunel University London, UK & University of Wales Trinity Saint David, UK","institution_ids":["https://openalex.org/I142823887","https://openalex.org/I59433898","https://openalex.org/I99434035"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052784722","display_name":"Nicholas Grigoriou","orcid":"https://orcid.org/0000-0003-4163-7852","observed_orcids":["https://orcid.org/0000-0003-4163-7852"]},"institutions":[{"id":"https://openalex.org/I56590836","display_name":"Monash University","ror":"https://ror.org/02bfwt286","country_code":"AU","type":"education","lineage":["https://openalex.org/I56590836"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Nicholas Grigoriou","raw_affiliation_strings":["Monash University, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Monash University, Australia","institution_ids":["https://openalex.org/I56590836"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5060733646","display_name":"Joan Ball","orcid":"https://orcid.org/0000-0002-7254-888X","observed_orcids":["https://orcid.org/0000-0002-7254-888X"]},"institutions":[{"id":"https://openalex.org/I142823887","display_name":"St. John's University","ror":"https://ror.org/00bgtad15","country_code":"US","type":"education","lineage":["https://openalex.org/I142823887"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Joan Ball","raw_affiliation_strings":["St. John's University, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"St. John's University, USA","institution_ids":["https://openalex.org/I142823887"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.8061,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.92125341,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"176","last_page":"194"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11079","display_name":"Creativity in Education and Neuroscience","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11726","display_name":"Organizational Management and Innovation","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/creativity","display_name":"creativity","score":0.7319999933242798},{"id":"https://openalex.org/keywords/marketing-education","display_name":"marketing education","score":0.8619999885559082},{"id":"https://openalex.org/keywords/creative-thinking","display_name":"creative thinking","score":0.7689999938011169},{"id":"https://openalex.org/keywords/marketing-curriculum","display_name":"marketing curriculum","score":0.9150000214576721},{"id":"https://openalex.org/keywords/business-schools","display_name":"business schools","score":0.8610000014305115},{"id":"https://openalex.org/keywords/marketing-graduates","display_name":"marketing graduates","score":0.5419999957084656},{"id":"https://openalex.org/keywords/models-of-creativity","display_name":"creativity model","score":0.47200000286102295}],"concepts":[{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.9274100065231323},{"id":"https://openalex.org/C2778061430","wikidata":"https://www.wikidata.org/wiki/Q188823","display_name":"Scholarship","level":2,"score":0.7542053461074829},{"id":"https://openalex.org/C47177190","wikidata":"https://www.wikidata.org/wiki/Q207137","display_name":"Curriculum","level":2,"score":0.561126708984375},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4775294065475464},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4670625627040863},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.4546703100204468},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.40577247738838196},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.38214144110679626},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.36477580666542053},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.28591662645339966},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.12982112169265747},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/978-1-7998-9542-8.ch011","doi":"https://doi.org/10.4018/978-1-7998-9542-8.ch011","is_oa":false,"landing_page_url":"https://doi.org/10.4018/978-1-7998-9542-8.ch011","pdf_url":null,"source":{"id":"https://openalex.org/S4210179225","display_name":"Advances in educational technologies and instructional design book series","issn_l":"2326-8905","issn":["2326-8905","2326-8913"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Educational Technologies and Instructional Design","raw_type":"book-chapter"},{"id":"pmh:oai:openresearch.lsbu.ac.uk:94w14","doi":null,"is_oa":true,"landing_page_url":"https://doi.org/10.4018/978-1-7998-9542-8.ch011","pdf_url":null,"source":{"id":"https://openalex.org/S4306401135","display_name":"Research Open (London South Bank University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I28257850","host_organization_name":"London South Bank University","host_organization_lineage":["https://openalex.org/I28257850"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"book-chapter"}],"best_oa_location":{"id":"pmh:oai:openresearch.lsbu.ac.uk:94w14","doi":null,"is_oa":true,"landing_page_url":"https://doi.org/10.4018/978-1-7998-9542-8.ch011","pdf_url":null,"source":{"id":"https://openalex.org/S4306401135","display_name":"Research Open (London South Bank University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I28257850","host_organization_name":"London South Bank University","host_organization_lineage":["https://openalex.org/I28257850"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"book-chapter"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality education","score":0.9235000014305115}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":70,"referenced_works":["https://openalex.org/W100217140","https://openalex.org/W126624001","https://openalex.org/W139278020","https://openalex.org/W152671403","https://openalex.org/W565292523","https://openalex.org/W1521360432","https://openalex.org/W1579485760","https://openalex.org/W1818156605","https://openalex.org/W1969459161","https://openalex.org/W1975285962","https://openalex.org/W1979796177","https://openalex.org/W1984666777","https://openalex.org/W1998923110","https://openalex.org/W2003188719","https://openalex.org/W2003806955","https://openalex.org/W2005123891","https://openalex.org/W2006527309","https://openalex.org/W2010098199","https://openalex.org/W2010540263","https://openalex.org/W2012582437","https://openalex.org/W2019737095","https://openalex.org/W2023734496","https://openalex.org/W2024083491","https://openalex.org/W2028443309","https://openalex.org/W2028507905","https://openalex.org/W2038007993","https://openalex.org/W2053642836","https://openalex.org/W2081622567","https://openalex.org/W2087619144","https://openalex.org/W2090299593","https://openalex.org/W2095965470","https://openalex.org/W2101563816","https://openalex.org/W2106690469","https://openalex.org/W2119613810","https://openalex.org/W2124231358","https://openalex.org/W2138285584","https://openalex.org/W2162990305","https://openalex.org/W2233400342","https://openalex.org/W2289093997","https://openalex.org/W2306018186","https://openalex.org/W2331045045","https://openalex.org/W2338982868","https://openalex.org/W2346380300","https://openalex.org/W2380504911","https://openalex.org/W2408573612","https://openalex.org/W2474611284","https://openalex.org/W2500589548","https://openalex.org/W2521151574","https://openalex.org/W2579713518","https://openalex.org/W2584571051","https://openalex.org/W2598523948","https://openalex.org/W2745642403","https://openalex.org/W2800827849","https://openalex.org/W2884774229","https://openalex.org/W2901196481","https://openalex.org/W2916512153","https://openalex.org/W2979392537","https://openalex.org/W3007226737","https://openalex.org/W3010701971","https://openalex.org/W3014668083","https://openalex.org/W3017133659","https://openalex.org/W3088450589","https://openalex.org/W3100956435","https://openalex.org/W3125438345","https://openalex.org/W3195526419","https://openalex.org/W4232608142","https://openalex.org/W4245535053","https://openalex.org/W4255514023","https://openalex.org/W4256201318","https://openalex.org/W6640845287"],"related_works":["https://openalex.org/W2124231358","https://openalex.org/W2046221409","https://openalex.org/W2162990305","https://openalex.org/W3192657768","https://openalex.org/W7098048914","https://openalex.org/W2090299593","https://openalex.org/W3184903365","https://openalex.org/W7172263479","https://openalex.org/W2750982991","https://openalex.org/W2561455066"],"abstract_inverted_index":{"Both":[0],"employers":[1],"and":[2,34,91,105],"higher":[3],"education":[4,74],"institutes":[5],"acknowledge":[6,69],"creativity":[7,60,71,107],"as":[8,37],"a":[9,97],"critical":[10],"skill":[11],"that":[12,70],"all":[13],"marketing":[14,32,73,90,109],"graduates":[15],"need":[16],"to":[17,28,55,95],"be":[18,35],"equipped":[19],"with":[20],"when":[21],"entering":[22],"the":[23,31,42,62,84,93,100],"job":[24],"market.":[25],"Creativity":[26],"needs":[27],"exist":[29],"within":[30,61],"curriculum":[33],"regarded":[36],"an":[38],"integral":[39],"part":[40],"of":[41,58,86,99],"academic":[43],"programmes":[44],"offered":[45],"at":[46,65],"business":[47],"schools.":[48],"Whilst":[49],"scholarly":[50],"attempts":[51],"have":[52],"been":[53],"made":[54],"find":[56],"ways":[57],"incorporating":[59],"formal":[63],"training":[64],"universities,":[66],"many":[67],"scholars":[68],"in":[72,108],"has":[75],"received":[76],"little":[77],"attention":[78],"from":[79],"researchers.":[80],"This":[81],"chapter":[82],"highlights":[83],"importance":[85],"creative":[87],"thinking":[88],"for":[89,103],"reviews":[92],"literature":[94],"provide":[96],"synthesis":[98],"leading":[101],"models":[102],"learning":[104],"teaching":[106],"modules.":[110]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2022-02-08T00:00:00"}
