{"id":"https://openalex.org/W4206777512","doi":"https://doi.org/10.20494/tm/8/2/6","title":"A n\u00e9metorsz\u00e1gi termel\u0151i boltok online marketing tev\u00e9kenys\u00e9ge","display_name":"A n\u00e9metorsz\u00e1gi termel\u0151i boltok online marketing tev\u00e9kenys\u00e9ge","publication_year":2021,"publication_date":"2021-12-31","ids":{"openalex":"https://openalex.org/W4206777512","doi":"https://doi.org/10.20494/tm/8/2/6"},"language":"hu","primary_location":{"id":"doi:10.20494/tm/8/2/6","doi":"https://doi.org/10.20494/tm/8/2/6","is_oa":true,"landing_page_url":"https://doi.org/10.20494/tm/8/2/6","pdf_url":"https://ojs.lib.unideb.hu/taplalkozasmarketing/article/download/9437/8751","source":{"id":"https://openalex.org/S4210174971","display_name":"T\u00e1pl\u00e1lkoz\u00e1smarketing","issn_l":"2064-8839","issn":["2064-8839","2631-1380"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315439","host_organization_name":"University of Debrecen","host_organization_lineage":["https://openalex.org/P4310315439"],"host_organization_lineage_names":["University of Debrecen"],"type":"journal"},"license":"cc-by-nd","license_id":"https://openalex.org/licenses/cc-by-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"T\u00e1pl\u00e1lkoz\u00e1smarketing","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W4206777512"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ojs.lib.unideb.hu/taplalkozasmarketing/article/download/9437/8751","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5033654729","display_name":"Istv\u00e1n F\u00fczesi","orcid":"https://orcid.org/0000-0003-0832-4694","observed_orcids":["https://orcid.org/0000-0003-0832-4694"]},"institutions":[{"id":"https://openalex.org/I132735039","display_name":"University of Debrecen","ror":"https://ror.org/02xf66n48","country_code":"HU","type":"education","lineage":["https://openalex.org/I132735039"]}],"countries":["HU"],"is_corresponding":true,"raw_author_name":"Istv\u00e1n F\u00fczesi","raw_affiliation_strings":["Egyetem Alkalmazott Informatika \u00e9s Logisztika Int\u00e9zet ( University of Debrecen , Faculty of Economics and Business , Institute of Applied Informatics and Logistics) 4032 Debrecen , B\u00f6sz\u00f6rm\u00e9nyi \u00fat 138 ","Informatika \u00e9s Logisztika Int\u00e9zet (University of Debrecen, Faculty of Economics and Business, Institute of Applied Informatics and Logistics) 4032 Debrecen, B\u00f6sz\u00f6rm\u00e9nyi \u00fat 138"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Egyetem Alkalmazott Informatika \u00e9s Logisztika Int\u00e9zet ( University of Debrecen , Faculty of Economics and Business , Institute of Applied Informatics and Logistics) 4032 Debrecen , B\u00f6sz\u00f6rm\u00e9nyi \u00fat 138 ","institution_ids":["https://openalex.org/I132735039"]},{"raw_affiliation_string":"Informatika \u00e9s Logisztika Int\u00e9zet (University of Debrecen, Faculty of Economics and Business, Institute of Applied Informatics and Logistics) 4032 Debrecen, B\u00f6sz\u00f6rm\u00e9nyi \u00fat 138","institution_ids":["https://openalex.org/I132735039"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5031281870","display_name":"Adri\u00e1n Csord\u00e1s","orcid":"https://orcid.org/0000-0002-9415-2157","observed_orcids":["https://orcid.org/0000-0002-9415-2157"]},"institutions":[{"id":"https://openalex.org/I132735039","display_name":"University of Debrecen","ror":"https://ror.org/02xf66n48","country_code":"HU","type":"education","lineage":["https://openalex.org/I132735039"]}],"countries":["HU"],"is_corresponding":false,"raw_author_name":"Adri\u00e1n Csord\u00e1s","raw_affiliation_strings":["Debreceni Egyetem"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Debreceni Egyetem","institution_ids":["https://openalex.org/I132735039"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5065094399","display_name":"J\u00e1nos Felf\u00f6ldi","orcid":"https://orcid.org/0000-0002-3895-6636","observed_orcids":["https://orcid.org/0000-0002-3895-6636"]},"institutions":[{"id":"https://openalex.org/I132735039","display_name":"University of Debrecen","ror":"https://ror.org/02xf66n48","country_code":"HU","type":"education","lineage":["https://openalex.org/I132735039"]}],"countries":["HU"],"is_corresponding":false,"raw_author_name":"J\u00e1nos Felf\u00f6ldi","raw_affiliation_strings":["Egyetem Alkalmazott Informatika \u00e9s Logisztika Int\u00e9zet ( University of Debrecen , Faculty of Economics and Business , Institute of Applied Informatics and Logistics) 4032 Debrecen , B\u00f6sz\u00f6rm\u00e9nyi \u00fat 138 ","Informatika \u00e9s Logisztika Int\u00e9zet (University of Debrecen, Faculty of Economics and Business, Institute of Applied Informatics and Logistics) 4032 Debrecen, B\u00f6sz\u00f6rm\u00e9nyi \u00fat 138"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Egyetem Alkalmazott Informatika \u00e9s Logisztika Int\u00e9zet ( University of Debrecen , Faculty of Economics and Business , Institute of Applied Informatics and Logistics) 4032 Debrecen , B\u00f6sz\u00f6rm\u00e9nyi \u00fat 138 ","institution_ids":["https://openalex.org/I132735039"]},{"raw_affiliation_string":"Informatika \u00e9s Logisztika Int\u00e9zet (University of Debrecen, Faculty of Economics and Business, Institute of Applied Informatics and Logistics) 4032 Debrecen, B\u00f6sz\u00f6rm\u00e9nyi \u00fat 138","institution_ids":["https://openalex.org/I132735039"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5033654729"],"corresponding_institution_ids":["https://openalex.org/I132735039"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"8","issue":"2","first_page":"73","last_page":"91"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8339999914169312,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8339999914169312,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.15690000355243683,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11066","display_name":"Organic Food and Agriculture","score":0.0017999999690800905,"subfield":{"id":"https://openalex.org/subfields/1110","display_name":"Plant Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9649999737739563},{"id":"https://openalex.org/keywords/german-consumers","display_name":"German consumers","score":0.574999988079071},{"id":"https://openalex.org/keywords/covid-19","display_name":"COVID-19 pandemic","score":0.9599999785423279},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.6150000095367432},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.5400000214576721},{"id":"https://openalex.org/keywords/green-purchasing","display_name":"green purchasing","score":0.3370000123977661},{"id":"https://openalex.org/keywords/alcohol-retail","display_name":"alcohol retail","score":0.5180000066757202},{"id":"https://openalex.org/keywords/clustering","display_name":"clustering","score":0.35100001096725464},{"id":"https://openalex.org/keywords/k-means-clustering","display_name":"K-means clustering","score":0.703000009059906},{"id":"https://openalex.org/keywords/primary-producers","display_name":"primary producers","score":0.34299999475479126},{"id":"https://openalex.org/keywords/food-retail","display_name":"food retail","score":0.37299999594688416},{"id":"https://openalex.org/keywords/online-presence","display_name":"online presence","score":0.8899999856948853}],"concepts":[{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.5140637159347534},{"id":"https://openalex.org/C144027150","wikidata":"https://www.wikidata.org/wiki/Q48803","display_name":"Horticulture","level":1,"score":0.3372346758842468},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.14151954650878906}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.20494/tm/8/2/6","doi":"https://doi.org/10.20494/tm/8/2/6","is_oa":true,"landing_page_url":"https://doi.org/10.20494/tm/8/2/6","pdf_url":"https://ojs.lib.unideb.hu/taplalkozasmarketing/article/download/9437/8751","source":{"id":"https://openalex.org/S4210174971","display_name":"T\u00e1pl\u00e1lkoz\u00e1smarketing","issn_l":"2064-8839","issn":["2064-8839","2631-1380"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315439","host_organization_name":"University of Debrecen","host_organization_lineage":["https://openalex.org/P4310315439"],"host_organization_lineage_names":["University of Debrecen"],"type":"journal"},"license":"cc-by-nd","license_id":"https://openalex.org/licenses/cc-by-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"T\u00e1pl\u00e1lkoz\u00e1smarketing","raw_type":"journal-article"},{"id":"pmh:oai:dea.lib.unideb.hu:2437/327347","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2437/327347","pdf_url":null,"source":{"id":"https://openalex.org/S4306402089","display_name":"University of Debrecen Electronic Archive (University of Debrecen)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I132735039","host_organization_name":"University of Debrecen","host_organization_lineage":["https://openalex.org/I132735039"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:dea.lib.unideb.hu:2437/327367","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2437/327367","pdf_url":null,"source":{"id":"https://openalex.org/S4306402089","display_name":"University of Debrecen Electronic Archive (University of Debrecen)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I132735039","host_organization_name":"University of Debrecen","host_organization_lineage":["https://openalex.org/I132735039"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"magyar nyelv\u0171 foly\u00f3iratk\u00f6zlem\u00e9ny hazai lapban"},{"id":"pmh:oai:dea.lib.unideb.hu:2437/327596","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2437/327596","pdf_url":null,"source":{"id":"https://openalex.org/S4306402089","display_name":"University of Debrecen Electronic Archive (University of Debrecen)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I132735039","host_organization_name":"University of Debrecen","host_organization_lineage":["https://openalex.org/I132735039"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":null},{"id":"pmh:oai:dea.lib.unideb.hu:2437/378725","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/2437/378725","pdf_url":null,"source":{"id":"https://openalex.org/S4306402089","display_name":"University of Debrecen Electronic Archive (University of Debrecen)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I132735039","host_organization_name":"University of Debrecen","host_organization_lineage":["https://openalex.org/I132735039"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"foly\u00f3iratcikk"}],"best_oa_location":{"id":"doi:10.20494/tm/8/2/6","doi":"https://doi.org/10.20494/tm/8/2/6","is_oa":true,"landing_page_url":"https://doi.org/10.20494/tm/8/2/6","pdf_url":"https://ojs.lib.unideb.hu/taplalkozasmarketing/article/download/9437/8751","source":{"id":"https://openalex.org/S4210174971","display_name":"T\u00e1pl\u00e1lkoz\u00e1smarketing","issn_l":"2064-8839","issn":["2064-8839","2631-1380"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315439","host_organization_name":"University of Debrecen","host_organization_lineage":["https://openalex.org/P4310315439"],"host_organization_lineage_names":["University of Debrecen"],"type":"journal"},"license":"cc-by-nd","license_id":"https://openalex.org/licenses/cc-by-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"T\u00e1pl\u00e1lkoz\u00e1smarketing","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4206777512.pdf","grobid_xml":"https://content.openalex.org/works/W4206777512.grobid-xml"},"referenced_works_count":40,"referenced_works":["https://openalex.org/W1736209534","https://openalex.org/W1905902179","https://openalex.org/W1975555976","https://openalex.org/W2002830978","https://openalex.org/W2043094870","https://openalex.org/W2073558455","https://openalex.org/W2080934887","https://openalex.org/W2085487226","https://openalex.org/W2112529428","https://openalex.org/W2121035232","https://openalex.org/W2253137983","https://openalex.org/W2295124130","https://openalex.org/W2425016936","https://openalex.org/W2577064537","https://openalex.org/W2578512541","https://openalex.org/W2607727357","https://openalex.org/W2745216075","https://openalex.org/W2757213796","https://openalex.org/W2763506705","https://openalex.org/W2768852550","https://openalex.org/W2892356259","https://openalex.org/W2914236960","https://openalex.org/W2922660539","https://openalex.org/W2926469795","https://openalex.org/W2937160518","https://openalex.org/W2944793899","https://openalex.org/W2945792041","https://openalex.org/W2995980321","https://openalex.org/W3033019025","https://openalex.org/W3037723395","https://openalex.org/W3080451914","https://openalex.org/W3102629885","https://openalex.org/W3112620010","https://openalex.org/W3119181276","https://openalex.org/W3126686111","https://openalex.org/W3137654166","https://openalex.org/W3172446959","https://openalex.org/W3210300023","https://openalex.org/W4255522768","https://openalex.org/W4288076309"],"related_works":["https://openalex.org/W7204314457","https://openalex.org/W4223572123","https://openalex.org/W7037885499","https://openalex.org/W2791062151","https://openalex.org/W6902739573","https://openalex.org/W7116783427","https://openalex.org/W4391361979","https://openalex.org/W2261796584","https://openalex.org/W7132714461","https://openalex.org/W7203750396"],"abstract_inverted_index":{"A":[0,16,38,53,67,120,142,181],"digit\u00e1lis":[1,49,121,182],"marketing":[2,50,122,183],"jelent\u0151s\u00e9ge":[3],"folyamatosan":[4],"n\u0151,":[5],"a":[6,12,23,28,60,81,84,107,135,149,155,164,176,191,196],"pand\u00e9mi\u00e1s":[7],"helyzetben":[8],"pedig":[9],"az":[10,43,79,160],"alkalmaz\u00e1s\u00e1nak":[11],"hi\u00e1nya":[13,184],"m\u00e9g":[14,167],"szembet\u0171n\u0151bb.":[15],"n\u00e9met":[17,177],"fogyaszt\u00f3k":[18],"k\u00f6rnyezettudatos":[19],"v\u00e1s\u00e1rl\u00e1si":[20],"preferenci\u00e1inak,":[21],"valamint":[22],"COVID-19":[24],"okozta":[25],"helyzetnek":[26],"k\u00f6sz\u00f6nhet\u0151en":[27],"n\u00e9metorsz\u00e1gi":[29],"termel\u0151i":[30,45,72,178],"boltok":[31,94,179],"alacsony":[32,133],"online":[33,117,162],"jelenl\u00e9t\u00e9re":[34],"hamar":[35],"f\u00e9ny":[36],"der\u00fclt.":[37],"kutat\u00e1s":[39],"c\u00e9lja":[40],"\u00e9ppen":[41],"ez\u00e9rt,":[42],"els\u0151dleges":[44],"\u00e9lelmiszerboltok":[46],"\u00e1ltal":[47],"haszn\u00e1lt":[48],"eszk\u00f6z\u00f6k":[51],"elemz\u00e9se.":[52],"reprezentat\u00edv":[54],"mint\u00e1n":[55],"v\u00e9gzett":[56],"f\u0151komponens":[57],"elemz\u00e9ssel":[58],"\u00e9s":[59,83,111,194],"K-k\u00f6z\u00e9p":[61],"m\u00f3dszer":[62],"alkalmaz\u00e1s\u00e1val":[63],"\u00f6t":[64],"csoportot":[65],"azonos\u00edtottunk.":[66],"vizsg\u00e1lat":[68],"alapj\u00e1t":[69],"k\u00e9pez\u0151":[70],"375":[71],"bolt":[73],"adatai":[74],"nyom\u00e1n":[75],"kijelenthetj\u00fck,":[76],"hogy":[77,151],"ezek":[78],"\u00fczletek":[80,132],"weboldalaik":[82],"k\u00f6z\u00f6ss\u00e9gi":[85,156],"m\u00e9dia":[86,157],"fel\u00fcleteik":[87],"haszn\u00e1lat\u00e1ra":[88],"csek\u00e9ly":[89],"figyelmet":[90],"ford\u00edtanak.":[91],"Az":[92],"elemzett":[93],"t\u00f6bb,":[95],"mint":[96],"k\u00e9tharmada":[97],"nem":[98,103],"\u00fczemeltetett":[99],"semmilyen":[100],"honlapot,":[101],"vagy":[102],"t\u0171ntette":[104],"fel":[105],"azon":[106],"t\u00f6rv\u00e9nyileg":[108],"el\u0151\u00edrt":[109],"inform\u00e1ci\u00f3kat,":[110],"csup\u00e1n":[112],"minden":[113],"\u00f6t\u00f6dik":[114],"biztos\u00edtott":[115],"lehet\u0151s\u00e9get":[116],"v\u00e1s\u00e1rl\u00e1sra":[118],"(webshop).":[119],"ny\u00fajtotta":[123],"lehet\u0151s\u00e9geket":[124],"j\u00f3l":[125,140],"kihaszn\u00e1l\u00f3":[126],"(legink\u00e1bb":[127],"alkoholos":[128],"term\u00e9kek":[129],"\u00e9rt\u00e9kes\u00edt\u00e9s\u00e9re":[130],"f\u00f3kusz\u00e1l\u00f3)":[131],"sz\u00e1ma":[134],"klaszterez\u00e9s":[136],"sor\u00e1n":[137],"v\u00e1lt":[138],"igaz\u00e1n":[139],"l\u00e1that\u00f3v\u00e1.":[141],"vizsg\u00e1lati":[143],"m\u00f3dszerek":[144],"seg\u00edts\u00e9g\u00e9vel":[145],"azt":[146],"is":[147,200],"meg\u00e1llap\u00edtott\u00e1k":[148],"szerz\u0151k,":[150],"sok":[152],"\u00fczlet":[153],"eset\u00e9ben":[154],"haszn\u00e1lata":[158],"jelentette":[159],"egyetlen":[161],"kapcsolatot":[163],"v\u00e1s\u00e1rl\u00f3kkal,":[165],"viszont":[166],"ezen":[168],"fel\u00fcletek":[169],"alkalmaz\u00e1sa":[170],"sem":[171],"nevezhet\u0151":[172],"\u00e1ltal\u00e1nosan":[173],"bevett":[174],"gyakorlatnak":[175],"vonatkoz\u00e1s\u00e1ban.":[180],"r\u00f6vid":[185],"t\u00e1von":[186,189],"h\u00e1tr\u00e1nyt,":[187],"hosszabb":[188],"ak\u00e1r":[190],"vev\u0151k":[192],"sz\u00e1m\u00e1nak":[193],"ez\u00e1ltal":[195],"bev\u00e9tel":[197],"nagys\u00e1g\u00e1nak":[198],"cs\u00f6kken\u00e9s\u00e9t":[199],"eredm\u00e9nyezheti.JEL-k\u00f3dok:":[201],"M31,":[202],"O13,":[203],"E21":[204]},"counts_by_year":[],"updated_date":"2026-11-13T13:42:25.865203","created_date":"2022-01-25T00:00:00"}