{"id":"https://openalex.org/W4206554158","doi":"https://doi.org/10.3389/fpsyg.2021.678803","title":"What Makes Consumers\u2019 Intention to Purchase Paid Stickers in Personal Messenger? The Role of Personality and Motivational Factors","display_name":"What Makes Consumers\u2019 Intention to Purchase Paid Stickers in Personal Messenger? The Role of Personality and Motivational Factors","publication_year":2022,"publication_date":"2022-01-10","ids":{"openalex":"https://openalex.org/W4206554158","doi":"https://doi.org/10.3389/fpsyg.2021.678803","pmid":"https://pubmed.ncbi.nlm.nih.gov/35185663","pmcid":"https://www.ncbi.nlm.nih.gov/pmc/articles/8849107"},"language":"en","primary_location":{"id":"doi:10.3389/fpsyg.2021.678803","doi":"https://doi.org/10.3389/fpsyg.2021.678803","is_oa":true,"landing_page_url":"https://doi.org/10.3389/fpsyg.2021.678803","pdf_url":"https://www.frontiersin.org/articles/10.3389/fpsyg.2021.678803/pdf","source":{"id":"https://openalex.org/S9692511","display_name":"Frontiers in Psychology","issn_l":"1664-1078","issn":["1664-1078"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","erih-plus","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Psychology","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj","pubmed"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.frontiersin.org/articles/10.3389/fpsyg.2021.678803/pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5047944450","display_name":"Hyunmin Kang","orcid":"https://orcid.org/0000-0003-2558-7744","observed_orcids":["https://orcid.org/0000-0003-2558-7744"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Hyunmin Kang","raw_affiliation_strings":["Able Edutech, Seoul, South Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Able Edutech, Seoul, South Korea","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007367461","display_name":"Younjung Park","orcid":"https://orcid.org/0000-0002-9152-7849","observed_orcids":["https://orcid.org/0000-0002-9152-7849"]},"institutions":[{"id":"https://openalex.org/I193775966","display_name":"Yonsei University","ror":"https://ror.org/01wjejq96","country_code":"KR","type":"education","lineage":["https://openalex.org/I193775966"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"YounJung Park","raw_affiliation_strings":["Laboratory of Cognitive Engineering, Graduate Program in Cognitive Science, Yonsei University, Seoul, South Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Laboratory of Cognitive Engineering, Graduate Program in Cognitive Science, Yonsei University, Seoul, South Korea","institution_ids":["https://openalex.org/I193775966"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5001474462","display_name":"Yonghwan Shin","orcid":"https://orcid.org/0000-0001-7212-9119","observed_orcids":["https://orcid.org/0000-0001-7212-9119"]},"institutions":[{"id":"https://openalex.org/I193775966","display_name":"Yonsei University","ror":"https://ror.org/01wjejq96","country_code":"KR","type":"education","lineage":["https://openalex.org/I193775966"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Yonghwan Shin","raw_affiliation_strings":["Laboratory of Industrial/Organizational Psychology, Department of Psychology, Yonsei University, Seoul, South Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Laboratory of Industrial/Organizational Psychology, Department of Psychology, Yonsei University, Seoul, South Korea","institution_ids":["https://openalex.org/I193775966"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062698972","display_name":"Hobin Choi","orcid":"https://orcid.org/0000-0002-9995-2583","observed_orcids":["https://orcid.org/0000-0002-9995-2583"]},"institutions":[{"id":"https://openalex.org/I193775966","display_name":"Yonsei University","ror":"https://ror.org/01wjejq96","country_code":"KR","type":"education","lineage":["https://openalex.org/I193775966"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Hobin Choi","raw_affiliation_strings":["Laboratory of Cognitive Engineering, Department of Psychology, Yonsei University, Seoul, South Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Laboratory of Cognitive Engineering, Department of Psychology, Yonsei University, Seoul, South Korea","institution_ids":["https://openalex.org/I193775966"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100712385","display_name":"Sung-Tae Kim","orcid":"https://orcid.org/0000-0001-6673-6924","observed_orcids":["https://orcid.org/0000-0001-6673-6924"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Sungtae Kim","raw_affiliation_strings":["Able Edutech, Seoul, South Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Able Edutech, Seoul, South Korea","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5100712385"],"corresponding_institution_ids":[],"apc_list":{"value":2950,"currency":"USD","value_usd":2950},"apc_paid":{"value":2950,"currency":"USD","value_usd":2950},"fwci":1.4642,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.85103209,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"12","issue":null,"first_page":"678803","last_page":"678803"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9678000211715698,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9678000211715698,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.01899999938905239,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13155","display_name":"Digital Communication and Language","score":0.0026000000070780516,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.8040000200271606},{"id":"https://openalex.org/keywords/big-five-personality-traits","display_name":"Big Five personality traits","score":0.7929999828338623},{"id":"https://openalex.org/keywords/user-motivation","display_name":"user motivation","score":0.5509999990463257},{"id":"https://openalex.org/keywords/technology-acceptance-model","display_name":"technology acceptance model","score":0.9350000023841858},{"id":"https://openalex.org/keywords/perceived-usefulness","display_name":"perceived usefulness","score":0.9919999837875366},{"id":"https://openalex.org/keywords/perceived-ease-of-use","display_name":"perceived ease of use","score":0.9549999833106995},{"id":"https://openalex.org/keywords/user-enjoyment","display_name":"user enjoyment","score":0.6439999938011169},{"id":"https://openalex.org/keywords/personalized-recommendation","display_name":"personalized recommendation","score":0.6800000071525574}],"concepts":[{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.7839183807373047},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.7743865251541138},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.7186720967292786},{"id":"https://openalex.org/C106934330","wikidata":"https://www.wikidata.org/wiki/Q1971873","display_name":"Trait","level":2,"score":0.5017995834350586},{"id":"https://openalex.org/C2865642","wikidata":"https://www.wikidata.org/wiki/Q378132","display_name":"Big Five personality traits","level":3,"score":0.45437735319137573},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4537336230278015},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.44272756576538086},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.33109569549560547},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.1748005747795105},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1042499840259552},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.3389/fpsyg.2021.678803","doi":"https://doi.org/10.3389/fpsyg.2021.678803","is_oa":true,"landing_page_url":"https://doi.org/10.3389/fpsyg.2021.678803","pdf_url":"https://www.frontiersin.org/articles/10.3389/fpsyg.2021.678803/pdf","source":{"id":"https://openalex.org/S9692511","display_name":"Frontiers in Psychology","issn_l":"1664-1078","issn":["1664-1078"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","erih-plus","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Psychology","raw_type":"journal-article"},{"id":"pmh:oai:pubmedcentral.nih.gov:8849107","doi":null,"is_oa":true,"landing_page_url":"https://www.ncbi.nlm.nih.gov/pmc/articles/8849107","pdf_url":null,"source":{"id":"https://openalex.org/S2764455111","display_name":"PubMed Central","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Front Psychol","raw_type":"Text"},{"id":"pmid:35185663","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/35185663","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in psychology","raw_type":"Journal Article"},{"id":"pmh:oai:doaj.org/article:c9a4a911df7347b5bac1bfe0b26e7f45","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/c9a4a911df7347b5bac1bfe0b26e7f45","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Frontiers in Psychology, Vol 12 (2022)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3389/fpsyg.2021.678803","doi":"https://doi.org/10.3389/fpsyg.2021.678803","is_oa":true,"landing_page_url":"https://doi.org/10.3389/fpsyg.2021.678803","pdf_url":"https://www.frontiersin.org/articles/10.3389/fpsyg.2021.678803/pdf","source":{"id":"https://openalex.org/S9692511","display_name":"Frontiers in Psychology","issn_l":"1664-1078","issn":["1664-1078"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","erih-plus","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Psychology","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4206554158.pdf","grobid_xml":"https://content.openalex.org/works/W4206554158.grobid-xml"},"referenced_works_count":79,"referenced_works":["https://openalex.org/W331342939","https://openalex.org/W1420663423","https://openalex.org/W1480266562","https://openalex.org/W1491644571","https://openalex.org/W1517229207","https://openalex.org/W1582361950","https://openalex.org/W1584405424","https://openalex.org/W1601421531","https://openalex.org/W1641003075","https://openalex.org/W1679906238","https://openalex.org/W1791587663","https://openalex.org/W1815617913","https://openalex.org/W1879655441","https://openalex.org/W1966530845","https://openalex.org/W1970835094","https://openalex.org/W1973155099","https://openalex.org/W1973585073","https://openalex.org/W1973872977","https://openalex.org/W1977775666","https://openalex.org/W1980569376","https://openalex.org/W1987308862","https://openalex.org/W1988050849","https://openalex.org/W1988466242","https://openalex.org/W1991005530","https://openalex.org/W2009648330","https://openalex.org/W2019089262","https://openalex.org/W2019346425","https://openalex.org/W2039173306","https://openalex.org/W2042962409","https://openalex.org/W2049042644","https://openalex.org/W2064135376","https://openalex.org/W2070995723","https://openalex.org/W2080776513","https://openalex.org/W2092471107","https://openalex.org/W2106096361","https://openalex.org/W2109712306","https://openalex.org/W2118459787","https://openalex.org/W2127939879","https://openalex.org/W2147984345","https://openalex.org/W2151092491","https://openalex.org/W2288393017","https://openalex.org/W2333587171","https://openalex.org/W2463229044","https://openalex.org/W2565008113","https://openalex.org/W2566527392","https://openalex.org/W2570260322","https://openalex.org/W2574189006","https://openalex.org/W2581423799","https://openalex.org/W2592099546","https://openalex.org/W2593204350","https://openalex.org/W2642392575","https://openalex.org/W2745126546","https://openalex.org/W2763585929","https://openalex.org/W2768262152","https://openalex.org/W2770201851","https://openalex.org/W2787854509","https://openalex.org/W2801387997","https://openalex.org/W2811101159","https://openalex.org/W2883381738","https://openalex.org/W2901008555","https://openalex.org/W2912337641","https://openalex.org/W2946099376","https://openalex.org/W2964579208","https://openalex.org/W2974500152","https://openalex.org/W2980428304","https://openalex.org/W2982197593","https://openalex.org/W2992611005","https://openalex.org/W3015629994","https://openalex.org/W3034258177","https://openalex.org/W3082653683","https://openalex.org/W3092460422","https://openalex.org/W3106014641","https://openalex.org/W3147626692","https://openalex.org/W3176829175","https://openalex.org/W4247680748","https://openalex.org/W4402305488","https://openalex.org/W6731799777","https://openalex.org/W6756931096","https://openalex.org/W6814375800"],"related_works":["https://openalex.org/W4292454875","https://openalex.org/W7170199914","https://openalex.org/W3034258177","https://openalex.org/W2801374047","https://openalex.org/W3186585303","https://openalex.org/W2605935255","https://openalex.org/W2893063332","https://openalex.org/W3092196568","https://openalex.org/W2620218600","https://openalex.org/W7015816117"],"abstract_inverted_index":{"Many":[0],"messengers":[1],"and":[2,9,43,50,76,113,154,193,203,213],"social":[3],"networking":[4],"services":[5],"(SNSs)":[6],"use":[7,32,157],"emojis":[8],"stickers":[10,34,36,52,71,143],"as":[11,47],"a":[12,40,97,159],"means":[13],"of":[14,33,78,156],"communication.":[15],"Stickers":[16],"express":[17],"individual":[18],"emotions":[19],"well,":[20],"allowing":[21],"long":[22],"texts":[23],"to":[24,165,179,182],"be":[25,217],"replaced":[26],"with":[27,53],"small":[28],"pictures.":[29],"As":[30],"the":[31,74,85,104,114,163,180,198],"increased,":[35],"were":[37,93],"commercialized":[38],"on":[39,62,162,197],"few":[41,190],"platforms":[42],"showed":[44],"remarkable":[45],"growth":[46],"people":[48],"bought":[49],"used":[51],"their":[54,63,81],"favorite":[55],"characters,":[56],"products,":[57],"or":[58],"entertainers":[59],"online.":[60],"Depending":[61],"personality,":[64,201],"individuals":[65],"have":[66],"different":[67,134,146],"motivations":[68,109,135,140],"for":[69,110,136,141],"using":[70,111,120,137,142],"that":[72,129,173,211],"determine":[73],"usefulness":[75],"enjoyment":[77],"stickers,":[79,112,184],"affecting":[80],"purchase":[82,166,183],"decisions.":[83],"In":[84],"present":[86],"study,":[87],"participants":[88],"(n":[89],"=":[90],"302)":[91],"who":[92],"randomly":[94],"recruited":[95],"from":[96],"university":[98],"completed":[99],"an":[100,176],"online":[101],"questionnaire":[102],"assessing":[103],"Big":[105],"Five":[106],"personality":[107,131,212],"characteristics,":[108],"technology":[115,147],"acceptance":[116,148],"model":[117],"(TAM).":[118],"Results":[119],"partial":[121],"least":[122],"squares":[123],"structural":[124],"equation":[125],"modeling":[126],"(PLS-SEM)":[127],"revealed":[128],"each":[130],"trait":[132],"affected":[133],"stickers.":[138,167,207],"Moreover,":[139],"also":[144,209],"influenced":[145],"variables.":[149],"Finally,":[150],"perceived":[151],"usefulness,":[152],"enjoyment,":[153],"ease":[155],"had":[158],"positive":[160],"effect":[161],"intention":[164,181],"This":[168],"study":[169],"has":[170,186],"implications":[171],"in":[172,205,219],"it":[174,194],"is":[175],"exploratory":[177],"approach":[178],"which":[185],"been":[187],"investigated":[188],"by":[189],"prior":[191],"studies,":[192],"sheds":[195],"light":[196],"relationship":[199],"between":[200],"motivation,":[202],"TAM":[204],"purchasing":[206],"It":[208],"suggests":[210],"motivation":[214],"factors":[215],"can":[216],"considered":[218],"personalized":[220],"recommendation":[221],"services.":[222]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1}],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2022-01-25T00:00:00"}
