{"id":"https://openalex.org/W4205391014","doi":"https://doi.org/10.54783/ijsoc.v3i4.406","title":"MSMEs Marketing Strategy with the Use of Social-Media in the COVID-19 Pandemic Era","display_name":"MSMEs Marketing Strategy with the Use of Social-Media in the COVID-19 Pandemic Era","publication_year":2021,"publication_date":"2021-12-22","ids":{"openalex":"https://openalex.org/W4205391014","doi":"https://doi.org/10.54783/ijsoc.v3i4.406"},"language":"en","primary_location":{"id":"doi:10.54783/ijsoc.v3i4.406","doi":"https://doi.org/10.54783/ijsoc.v3i4.406","is_oa":true,"landing_page_url":"https://doi.org/10.54783/ijsoc.v3i4.406","pdf_url":"http://ijsoc.goacademica.com/index.php/ijsoc/article/download/406/384","source":{"id":"https://openalex.org/S4210213316","display_name":"International Journal of Science and Society","issn_l":"2715-8780","issn":["2715-8780"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Science and Society","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://ijsoc.goacademica.com/index.php/ijsoc/article/download/406/384","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5078446107","display_name":"Kadar Nurjaman","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210107902","display_name":"Sunan Gunung Djati State Islamic University Bandung","ror":"https://ror.org/01j33fx63","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210107902"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Kadar Nurjaman","raw_affiliation_strings":["UIN Sunan Gunung Djati, Bandung, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UIN Sunan Gunung Djati, Bandung, Indonesia","institution_ids":["https://openalex.org/I4210107902"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5078446107"],"corresponding_institution_ids":["https://openalex.org/I4210107902"],"apc_list":null,"apc_paid":null,"fwci":1.8633,"has_fulltext":true,"cited_by_count":10,"citation_normalized_percentile":{"value":0.88225475,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":97},"biblio":{"volume":"3","issue":"4","first_page":"203","last_page":"211"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.8840000033378601},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.843999981880188},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9900000095367432},{"id":"https://openalex.org/keywords/covid-19","display_name":"COVID-19 pandemic","score":0.9980000257492065},{"id":"https://openalex.org/keywords/lockdown","display_name":"lockdown","score":0.5419999957084656},{"id":"https://openalex.org/keywords/business-survival","display_name":"business survival","score":0.6060000061988831},{"id":"https://openalex.org/keywords/word-of-mouth-marketing","display_name":"word-of-mouth marketing","score":0.8450000286102295},{"id":"https://openalex.org/keywords/brand-visibility","display_name":"brand visibility","score":0.8640000224113464},{"id":"https://openalex.org/keywords/customer-targeting","display_name":"customer targeting","score":0.8700000047683716},{"id":"https://openalex.org/keywords/retargeting","display_name":"retargeting","score":0.7379999756813049},{"id":"https://openalex.org/keywords/culinary-industry","display_name":"culinary industry","score":0.4909999966621399}],"concepts":[{"id":"https://openalex.org/C89623803","wikidata":"https://www.wikidata.org/wiki/Q12184","display_name":"Pandemic","level":5,"score":0.6639294624328613},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6295304298400879},{"id":"https://openalex.org/C3008058167","wikidata":"https://www.wikidata.org/wiki/Q84263196","display_name":"Coronavirus disease 2019 (COVID-19)","level":4,"score":0.5723817944526672},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.5252529978752136},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4870763123035431},{"id":"https://openalex.org/C154193497","wikidata":"https://www.wikidata.org/wiki/Q3958441","display_name":"Economic sector","level":2,"score":0.439611554145813},{"id":"https://openalex.org/C2777461252","wikidata":"https://www.wikidata.org/wiki/Q3625286","display_name":"Economic recovery","level":2,"score":0.42917096614837646},{"id":"https://openalex.org/C48879800","wikidata":"https://www.wikidata.org/wiki/Q622439","display_name":"Small and medium-sized enterprises","level":2,"score":0.4189492464065552},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.3480374813079834},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.21037378907203674},{"id":"https://openalex.org/C136264566","wikidata":"https://www.wikidata.org/wiki/Q159810","display_name":"Economy","level":1,"score":0.20912843942642212},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.1407833695411682},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C165556158","wikidata":"https://www.wikidata.org/wiki/Q83937","display_name":"Keynesian economics","level":1,"score":0.0},{"id":"https://openalex.org/C524204448","wikidata":"https://www.wikidata.org/wiki/Q788926","display_name":"Infectious disease (medical specialty)","level":3,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C2779134260","wikidata":"https://www.wikidata.org/wiki/Q12136","display_name":"Disease","level":2,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.54783/ijsoc.v3i4.406","doi":"https://doi.org/10.54783/ijsoc.v3i4.406","is_oa":true,"landing_page_url":"https://doi.org/10.54783/ijsoc.v3i4.406","pdf_url":"http://ijsoc.goacademica.com/index.php/ijsoc/article/download/406/384","source":{"id":"https://openalex.org/S4210213316","display_name":"International Journal of Science and Society","issn_l":"2715-8780","issn":["2715-8780"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Science and Society","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.54783/ijsoc.v3i4.406","doi":"https://doi.org/10.54783/ijsoc.v3i4.406","is_oa":true,"landing_page_url":"https://doi.org/10.54783/ijsoc.v3i4.406","pdf_url":"http://ijsoc.goacademica.com/index.php/ijsoc/article/download/406/384","source":{"id":"https://openalex.org/S4210213316","display_name":"International Journal of Science and Society","issn_l":"2715-8780","issn":["2715-8780"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Science and Society","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.7257999777793884}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4205391014.pdf","grobid_xml":"https://content.openalex.org/works/W4205391014.grobid-xml"},"referenced_works_count":23,"referenced_works":["https://openalex.org/W1595496302","https://openalex.org/W1996492028","https://openalex.org/W2896544720","https://openalex.org/W2911208049","https://openalex.org/W2992051989","https://openalex.org/W3025299451","https://openalex.org/W3039177460","https://openalex.org/W3047114244","https://openalex.org/W3048210741","https://openalex.org/W3084230033","https://openalex.org/W3084344059","https://openalex.org/W3109180050","https://openalex.org/W3109534734","https://openalex.org/W3133190616","https://openalex.org/W3134762496","https://openalex.org/W3136818749","https://openalex.org/W3159116620","https://openalex.org/W3167271578","https://openalex.org/W4313373944","https://openalex.org/W4408264928","https://openalex.org/W6780761739","https://openalex.org/W6782669318","https://openalex.org/W6782670130"],"related_works":["https://openalex.org/W4390767410","https://openalex.org/W7215328809","https://openalex.org/W4221002902","https://openalex.org/W3216525166","https://openalex.org/W4224867985","https://openalex.org/W3127366897","https://openalex.org/W3158790948","https://openalex.org/W7214894736","https://openalex.org/W3194583317","https://openalex.org/W4312223181"],"abstract_inverted_index":{"Micro,":[0],"Small,":[1],"and":[2,41,137,168,202,274],"Medium":[3],"Enterprises,":[4],"commonly":[5],"abbreviated":[6],"as":[7,66,89,175],"MSMEs,":[8],"is":[9,20,51,64,177,183],"one":[10],"of":[11,14,103,126,131,135,155,262,267],"the":[12,15,23,36,42,49,59,82,101,104,127,144,172,180,207],"pillars":[13],"economy":[16],"in":[17,39,45,143,271],"Indonesia.":[18],"It":[19],"proven":[21],"that":[22,31,77,112,217],"MSMEs":[24,105,118,161],"sector":[25,119,162],"has":[26,71,120,147],"repeatedly":[27],"survived":[28],"various":[29],"crises":[30],"hit":[32],"Indonesia":[33],"starting":[34],"from":[35,114],"monetary":[37],"crisis":[38,44,63],"1998":[40],"global":[43],"2008.":[46],"Entering":[47],"2020,":[48],"world":[50,93],"again":[52],"experiencing":[53],"a":[54,73,139,149,190,199,203,214],"more":[55,67,279],"severe":[56,68],"crisis,":[57],"namely":[58,236],"COVID-19":[60,173,181,208],"pandemic.":[61],"This":[62,98,196],"seen":[65],"because":[69,125],"it":[70,176],"caused":[72,92],"worldwide":[74],"health":[75],"emergency":[76],"impacts":[78,100],"other":[79],"sectors,":[80],"especially":[81],"economy.":[83],"Restrictions":[84],"on":[85,109,152,241],"outdoor":[86],"activities":[87,95,102,130],"known":[88],"lockdowns":[90],"have":[91],"economic":[94,110],"to":[96,123,166,188,221,223,230],"stop.":[97],"also":[99],"sector,":[106],"which":[107],"relies":[108],"turnover":[111],"comes":[113],"human":[115],"activities.":[116],"The":[117,133,253],"been":[121],"able":[122],"survive":[124,167],"direct":[128],"marketing":[129,158,191,215],"individuals.":[132],"prohibition":[134],"gathering":[136],"opening":[138],"business":[140,226],"openly":[141],"(especially":[142],"culinary":[145],"sector)":[146],"had":[148],"significant":[150],"impact":[151],"sustainability.":[153],"Because":[154],"this,":[156],"new":[157],"strategies":[159],"for":[160,193],"players":[163],"are":[164,233,239],"needed":[165],"even":[169],"grow":[170,224],"during":[171],"pandemic":[174,182,209],"today.":[178],"Since":[179],"imminent,":[184],"this":[185],"study":[186,197],"aims":[187],"develop":[189,213],"strategy":[192,216],"small":[194],"businesses.":[195],"employs":[198],"descriptive":[200],"method":[201],"qualitative":[204],"approach.":[205],"When":[206],"begins,":[210],"UMPM":[211],"must":[212],"will":[218],"allow":[219],"them":[220],"continue":[222],"their":[225],"or":[227],"at":[228],"least":[229],"survive.":[231],"There":[232],"eight":[234],"reasons,":[235],"a)":[237],"Consumers":[238],"active":[240],"Social-Media;":[242],"b)":[243],"Easy":[244],"contact":[245],"with":[246,264],"consumers;":[247],"c)":[248],"Increase":[249],"Brand":[250],"Visibility;":[251],"d)":[252],"widest":[254],"WOM":[255],"container;":[256],"e)":[257,258],"Has":[259],"Many":[260],"Types":[261,266],"Platforms":[263],"Different":[265],"Consumers;":[268],"f)":[269],"Assisting":[270],"consumer":[272],"targeting":[273],"retargeting;":[275],"g)":[276],"Using":[277],"media":[278],"effectively,":[280],"h)":[281],"Increasing":[282],"sales.":[283]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2022-01-25T00:00:00"}