{"id":"https://openalex.org/W4205235151","doi":"https://doi.org/10.1504/ijemr.2023.131812","title":"Impact of social media marketing on purchasing intentions of luxury brands: the case of millennial consumers in the UAE","display_name":"Impact of social media marketing on purchasing intentions of luxury brands: the case of millennial consumers in the UAE","publication_year":2021,"publication_date":"2021-01-01","ids":{"openalex":"https://openalex.org/W4205235151","doi":"https://doi.org/10.1504/ijemr.2023.131812"},"language":"en","primary_location":{"id":"doi:10.1504/ijemr.2023.131812","doi":"https://doi.org/10.1504/ijemr.2023.131812","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijemr.2023.131812","pdf_url":null,"source":{"id":"https://openalex.org/S161990933","display_name":"International Journal of Electronic Marketing and Retailing","issn_l":"1741-1025","issn":["1741-1025","1741-1033"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","norway-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Marketing and Retailing","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5060754275","display_name":"Ansey John","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ansey John","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062186845","display_name":"Vijay Pujari","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Vijay Pujari","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5060129498","display_name":"Sudipa Majumdar","orcid":"https://orcid.org/0000-0002-8176-1586","observed_orcids":["https://orcid.org/0000-0002-8176-1586"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sudipa Majumdar","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.3261,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.69669425,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":97},"biblio":{"volume":"1","issue":"1","first_page":"1","last_page":"1"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.7113999724388123,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.7113999724388123,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.28299999237060547,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0035000001080334187,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":1.0},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.7860000133514404},{"id":"https://openalex.org/keywords/luxury-brands","display_name":"luxury brands","score":1.0},{"id":"https://openalex.org/keywords/millennial-consumers","display_name":"millennial consumers","score":0.8939999938011169},{"id":"https://openalex.org/keywords/materialism","display_name":"materialism","score":0.8970000147819519},{"id":"https://openalex.org/keywords/hedonism","display_name":"hedonism","score":0.9940000176429749},{"id":"https://openalex.org/keywords/social-approval","display_name":"social approval","score":0.9369999766349792},{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.7850000262260437},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.9570000171661377},{"id":"https://openalex.org/keywords/brand-knowledge","display_name":"brand knowledge","score":0.671999990940094},{"id":"https://openalex.org/keywords/united-arab-emirates","display_name":"United Arab Emirates","score":0.8450000286102295}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.7749605178833008},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7305465340614319},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.725054919719696},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6779383420944214},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6520897150039673},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5921261310577393},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.4281584620475769},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.42267706990242004},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1504/ijemr.2023.131812","doi":"https://doi.org/10.1504/ijemr.2023.131812","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijemr.2023.131812","pdf_url":null,"source":{"id":"https://openalex.org/S161990933","display_name":"International Journal of Electronic Marketing and Retailing","issn_l":"1741-1025","issn":["1741-1025","1741-1033"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","norway-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Marketing and Retailing","raw_type":"journal-article"},{"id":"doi:10.1504/ijemr.2021.10043408","doi":"https://doi.org/10.1504/ijemr.2021.10043408","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijemr.2021.10043408","pdf_url":null,"source":{"id":"https://openalex.org/S161990933","display_name":"International Journal of Electronic Marketing and Retailing","issn_l":"1741-1025","issn":["1741-1025","1741-1033"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","norway-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Marketing and Retailing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:ids:ijemre:v:14:y:2023:i:3:p:275-293","doi":null,"is_oa":false,"landing_page_url":"http://www.inderscience.com/link.php?id=131812","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4289352774","https://openalex.org/W7163991444","https://openalex.org/W4403450406","https://openalex.org/W4315491404","https://openalex.org/W4400504596","https://openalex.org/W2942392145","https://openalex.org/W7019669219","https://openalex.org/W2185885009","https://openalex.org/W2909982234","https://openalex.org/W2906044411"],"abstract_inverted_index":{"The":[0],"proliferation":[1],"of":[2,16,24,32,82,118,124,136,178],"social":[3,17,78,108,131,157],"media":[4,18,79,109,158],"has":[5,111,141],"created":[6],"unparalleled":[7],"opportunities":[8],"for":[9,58],"marketers.":[10],"This":[11],"paper":[12],"studies":[13],"the":[14,29,42,48,55,62,72,77,86,96,122,127],"effectiveness":[15],"marketing":[19,80,110],"in":[20,47,61,85,114],"driving":[21,115],"purchase":[22,116],"intentions":[23,117],"luxury":[25,33,59,83,119],"brands":[26,84,120],"by":[27,152],"exploring":[28],"key":[30],"drivers":[31],"brand":[34,167],"consumption.":[35],"Primary":[36],"research":[37],"was":[38],"carried":[39],"out":[40],"amongst":[41],"millennial":[43],"generation":[44],"consumers":[45,145],"residing":[46],"United":[49],"Arab":[50],"Emirates":[51],"(UAE),":[52],"which":[53,160],"generates":[54],"highest":[56],"demand":[57],"products":[60],"world":[63],"(Trade":[64],"Arabia,":[65],"2018).":[66],"To":[67],"our":[68],"knowledge,":[69],"this":[70],"is":[71],"first":[73],"study":[74,140],"to":[75,95,129,148,163,165],"evaluate":[76],"aspect":[81],"UAE":[87],"and":[88,92,154,173],"makes":[89],"important":[90],"conceptual":[91],"empirical":[93],"contributions":[94],"existing":[97],"literature":[98],"through":[99,121,169,174],"a":[100,134],"multi-dimensional":[101],"quantitative":[102],"framework.":[103],"Our":[104,139],"results":[105],"revealed":[106],"that":[107],"been":[112],"effective":[113],"stimulation":[123],"materialism,":[125],"hedonism,":[126],"need":[128],"seek":[130],"approval,":[132],"or":[133],"combination":[135],"these":[137],"factors.":[138],"strong":[142],"recommendations":[143],"since":[144],"were":[146],"found":[147],"be":[149],"strongly":[150],"influenced":[151],"celebrities":[153],"advertisements":[155],"on":[156],"platforms,":[159],"sends":[161],"signals":[162],"marketers":[164],"enhance":[166],"knowledge":[168],"'role":[170],"model'":[171],"influencers":[172],"innovative":[175],"interactive":[176],"features":[177],"networking":[179],"sites.":[180]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2022-01-25T00:00:00"}
