{"id":"https://openalex.org/W4200548321","doi":"https://doi.org/10.1016/j.jbusres.2021.11.078","title":"Overcoming the challenge of low familiarity: Can a weakly familiar brand signal quality with exceptionally strong warranty?","display_name":"Overcoming the challenge of low familiarity: Can a weakly familiar brand signal quality with exceptionally strong warranty?","publication_year":2021,"publication_date":"2021-12-07","ids":{"openalex":"https://openalex.org/W4200548321","doi":"https://doi.org/10.1016/j.jbusres.2021.11.078"},"language":"en","primary_location":{"id":"doi:10.1016/j.jbusres.2021.11.078","doi":"https://doi.org/10.1016/j.jbusres.2021.11.078","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.jbusres.2021.11.078","pdf_url":null,"source":{"id":"https://openalex.org/S93284759","display_name":"Journal of Business Research","issn_l":"0148-2963","issn":["0148-2963","1873-7978"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","ki-jl-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Research","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W4200548321"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101440724","display_name":"Sujay Dutta","orcid":"https://orcid.org/0000-0003-4690-8842","observed_orcids":["https://orcid.org/0000-0003-4690-8842"]},"institutions":[{"id":"https://openalex.org/I185443292","display_name":"Wayne State University","ror":"https://ror.org/01070mq45","country_code":"US","type":"education","lineage":["https://openalex.org/I185443292"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Sujay Dutta","raw_affiliation_strings":["Mike Ilitch School of Business, Wayne State University, 2771 Woodward Avenue, Detroit, MI 48201, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Mike Ilitch School of Business, Wayne State University, 2771 Woodward Avenue, Detroit, MI 48201, USA","institution_ids":["https://openalex.org/I185443292"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5038089764","display_name":"Somak Banerjee","orcid":"https://orcid.org/0000-0002-3356-2451","observed_orcids":["https://orcid.org/0000-0002-3356-2451"]},"institutions":[{"id":"https://openalex.org/I27825529","display_name":"California State University Los Angeles","ror":"https://ror.org/0294hxs80","country_code":"US","type":"education","lineage":["https://openalex.org/I27825529"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Somak Banerjee","raw_affiliation_strings":["College of Business and Economics, California State University - Los Angeles, 5154 State University Drive, Los Angeles, CA 90032, USA"],"raw_orcid":"https://orcid.org/0000-0002-3356-2451","affiliations":[{"raw_affiliation_string":"College of Business and Economics, California State University - Los Angeles, 5154 State University Drive, Los Angeles, CA 90032, USA","institution_ids":["https://openalex.org/I27825529"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Aaron Johnson","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I9364636","display_name":"Salisbury University","ror":"https://ror.org/029gwvs11","country_code":"US","type":"education","lineage":["https://openalex.org/I9364636"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Aaron Johnson","raw_affiliation_strings":["Franklin P. Perdue School of Business, Salisbury University, 1101 Camden Avenue, Salisbury, MD 21801, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Franklin P. Perdue School of Business, Salisbury University, 1101 Camden Avenue, Salisbury, MD 21801, USA","institution_ids":["https://openalex.org/I9364636"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5062159196","display_name":"Abhijit Biswas","orcid":"https://orcid.org/0000-0002-3729-4802","observed_orcids":["https://orcid.org/0000-0002-3729-4802"]},"institutions":[{"id":"https://openalex.org/I185443292","display_name":"Wayne State University","ror":"https://ror.org/01070mq45","country_code":"US","type":"education","lineage":["https://openalex.org/I185443292"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Abhijit Biswas","raw_affiliation_strings":["Mike Ilitch School of Business, Wayne State University, 2771 Woodward Avenue, Detroit, MI 48201, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Mike Ilitch School of Business, Wayne State University, 2771 Woodward Avenue, Detroit, MI 48201, USA","institution_ids":["https://openalex.org/I185443292"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I9364636"],"apc_list":{"value":2980,"currency":"USD","value_usd":2980},"apc_paid":null,"fwci":1.9319,"has_fulltext":false,"cited_by_count":21,"citation_normalized_percentile":{"value":0.87215419,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"141","issue":null,"first_page":"737","last_page":"754"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.4943999946117401,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.4943999946117401,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.3303000032901764,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.07440000027418137,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-familiarity","display_name":"brand familiarity","score":0.746999979019165},{"id":"https://openalex.org/keywords/warranty","display_name":"warranty","score":0.5429999828338623},{"id":"https://openalex.org/keywords/perceived-quality","display_name":"perceived quality","score":0.574999988079071},{"id":"https://openalex.org/keywords/quality-signals","display_name":"quality signals","score":0.6489999890327454},{"id":"https://openalex.org/keywords/trust","display_name":"trust","score":0.49799999594688416},{"id":"https://openalex.org/keywords/heuristic-processing","display_name":"heuristic processing","score":0.6729999780654907},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.5550000071525574},{"id":"https://openalex.org/keywords/pre-purchase-evaluation","display_name":"pre-purchase evaluation","score":0.5509999990463257}],"concepts":[{"id":"https://openalex.org/C2779056723","wikidata":"https://www.wikidata.org/wiki/Q329717","display_name":"Warranty","level":2,"score":0.9577170610427856},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.7231372594833374},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6771079897880554},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6274787187576294},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6179780960083008},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5336343050003052},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.48350194096565247},{"id":"https://openalex.org/C2779843651","wikidata":"https://www.wikidata.org/wiki/Q7390335","display_name":"SIGNAL (programming language)","level":2,"score":0.4422767758369446},{"id":"https://openalex.org/C2780623907","wikidata":"https://www.wikidata.org/wiki/Q106394435","display_name":"Disadvantaged","level":2,"score":0.4418700933456421},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3612084984779358},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.21655046939849854},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.12473079562187195},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.07248997688293457},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1016/j.jbusres.2021.11.078","doi":"https://doi.org/10.1016/j.jbusres.2021.11.078","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.jbusres.2021.11.078","pdf_url":null,"source":{"id":"https://openalex.org/S93284759","display_name":"Journal of Business Research","issn_l":"0148-2963","issn":["0148-2963","1873-7978"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","ki-jl-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Research","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:eee:jbrese:v:141:y:2022:i:c:p:737-754","doi":null,"is_oa":false,"landing_page_url":"http://www.sciencedirect.com/science/article/pii/S0148296321008936","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":55,"referenced_works":["https://openalex.org/W31284795","https://openalex.org/W57859109","https://openalex.org/W330495492","https://openalex.org/W1748903792","https://openalex.org/W1849190772","https://openalex.org/W1887084084","https://openalex.org/W1954347551","https://openalex.org/W1969880007","https://openalex.org/W1975421336","https://openalex.org/W1976273810","https://openalex.org/W1985666788","https://openalex.org/W1988917059","https://openalex.org/W1989383812","https://openalex.org/W1997483570","https://openalex.org/W2003685176","https://openalex.org/W2007684736","https://openalex.org/W2011659350","https://openalex.org/W2014817522","https://openalex.org/W2029402142","https://openalex.org/W2030663252","https://openalex.org/W2034490360","https://openalex.org/W2034996604","https://openalex.org/W2035780974","https://openalex.org/W2038323968","https://openalex.org/W2046708078","https://openalex.org/W2050177596","https://openalex.org/W2052987096","https://openalex.org/W2055194045","https://openalex.org/W2072074955","https://openalex.org/W2074857025","https://openalex.org/W2083103907","https://openalex.org/W2087401479","https://openalex.org/W2097839080","https://openalex.org/W2099115353","https://openalex.org/W2108908656","https://openalex.org/W2113249518","https://openalex.org/W2125634133","https://openalex.org/W2131217576","https://openalex.org/W2132368299","https://openalex.org/W2134652466","https://openalex.org/W2145607064","https://openalex.org/W2145902176","https://openalex.org/W2146365378","https://openalex.org/W2179200719","https://openalex.org/W2183705853","https://openalex.org/W2185249928","https://openalex.org/W2321336783","https://openalex.org/W2411570158","https://openalex.org/W2480646665","https://openalex.org/W2484004922","https://openalex.org/W2797247465","https://openalex.org/W3122683381","https://openalex.org/W3123184377","https://openalex.org/W3123909078","https://openalex.org/W6721674350"],"related_works":["https://openalex.org/W31284795","https://openalex.org/W2038323968","https://openalex.org/W2037934138","https://openalex.org/W2594121412","https://openalex.org/W2157235131","https://openalex.org/W2122455698","https://openalex.org/W1970092385","https://openalex.org/W2486569347","https://openalex.org/W1887084084","https://openalex.org/W7217423078"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":6},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2021-12-31T00:00:00"}