{"id":"https://openalex.org/W4200257574","doi":"https://doi.org/10.1108/ejm-09-2020-0670","title":"Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers\u2019 interest in social responsibility","display_name":"Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers\u2019 interest in social responsibility","publication_year":2021,"publication_date":"2021-12-10","ids":{"openalex":"https://openalex.org/W4200257574","doi":"https://doi.org/10.1108/ejm-09-2020-0670"},"language":"en","primary_location":{"id":"doi:10.1108/ejm-09-2020-0670","doi":"https://doi.org/10.1108/ejm-09-2020-0670","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ejm-09-2020-0670","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://research.vu.nl/en/publications/645d09b8-f5c8-49e2-a5c4-737ee43e8e8d","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5002686010","display_name":"Peren \u00d6zturan","orcid":"https://orcid.org/0000-0002-3633-6361","observed_orcids":["https://orcid.org/0000-0002-3633-6361"]},"institutions":[{"id":"https://openalex.org/I44925452","display_name":"\u00d6zye\u011fin University","ror":"https://ror.org/01jjhfr75","country_code":"TR","type":"education","lineage":["https://openalex.org/I44925452"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Peren \u00d6zturan","raw_affiliation_strings":["\u00d6zyegin University, Istanbul, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u00d6zyegin University, Istanbul, Turkey","institution_ids":["https://openalex.org/I44925452"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5023377268","display_name":"Amir Grinstein","orcid":"https://orcid.org/0000-0002-0743-6961","observed_orcids":["https://orcid.org/0000-0002-0743-6961"]},"institutions":[{"id":"https://openalex.org/I12912129","display_name":"Northeastern University","ror":"https://ror.org/04t5xt781","country_code":"US","type":"education","lineage":["https://openalex.org/I12912129"]},{"id":"https://openalex.org/I865915315","display_name":"Vrije Universiteit Amsterdam","ror":"https://ror.org/008xxew50","country_code":"NL","type":"education","lineage":["https://openalex.org/I865915315"]}],"countries":["NL","US"],"is_corresponding":false,"raw_author_name":"Amir Grinstein","raw_affiliation_strings":["Northeastern University, Boston, Massachusetts, USA and Vrije Universiteit Amsterdam, Amsterdam, The Netherlands"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Northeastern University, Boston, Massachusetts, USA and Vrije Universiteit Amsterdam, Amsterdam, The Netherlands","institution_ids":["https://openalex.org/I12912129","https://openalex.org/I865915315"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.0156,"has_fulltext":false,"cited_by_count":34,"citation_normalized_percentile":{"value":0.93846626,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":"56","issue":"2","first_page":"400","last_page":"441"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.7997999787330627,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.7997999787330627,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.1746000051498413,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.01679999940097332,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":0.9509999752044678},{"id":"https://openalex.org/keywords/csr-implementation","display_name":"CSR implementation","score":0.6940000057220459},{"id":"https://openalex.org/keywords/stakeholder-engagement","display_name":"stakeholder engagement","score":0.5389999747276306}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7320945262908936},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6500558257102966},{"id":"https://openalex.org/C147598955","wikidata":"https://www.wikidata.org/wiki/Q3427818","display_name":"Social responsibility","level":2,"score":0.5661935210227966},{"id":"https://openalex.org/C46295352","wikidata":"https://www.wikidata.org/wiki/Q207982","display_name":"Legitimacy","level":3,"score":0.5428156852722168},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.538361132144928},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.4525713622570038},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.42804497480392456},{"id":"https://openalex.org/C146937435","wikidata":"https://www.wikidata.org/wiki/Q4025911","display_name":"Marketing effectiveness","level":4,"score":0.4133245348930359},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4111376404762268},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.10955861210823059},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1108/ejm-09-2020-0670","doi":"https://doi.org/10.1108/ejm-09-2020-0670","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ejm-09-2020-0670","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"},{"id":"pmh:oai:research.vu.nl:openaire/645d09b8-f5c8-49e2-a5c4-737ee43e8e8d","doi":null,"is_oa":true,"landing_page_url":"https://research.vu.nl/en/publications/645d09b8-f5c8-49e2-a5c4-737ee43e8e8d","pdf_url":null,"source":{"id":"https://openalex.org/S4306401107","display_name":"VU Research Portal","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I865915315","host_organization_name":"Vrije Universiteit Amsterdam","host_organization_lineage":["https://openalex.org/I865915315"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ozturan-Sabahat, P & Grinstein, A 2022, 'Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers\u2019 interest in social responsibility', European Journal of Marketing, vol. 56, no. 2, pp. 400-441. https://doi.org/10.1108/EJM-09-2020-0670","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:vu:oai:research.vu.nl:publications/645d09b8-f5c8-49e2-a5c4-737ee43e8e8d","doi":null,"is_oa":true,"landing_page_url":"https://research.vu.nl/en/publications/645d09b8-f5c8-49e2-a5c4-737ee43e8e8d","pdf_url":null,"source":{"id":"https://openalex.org/S4306401843","display_name":"Data Archiving and Networked Services (DANS)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1322597698","host_organization_name":"Royal Netherlands Academy of Arts and Sciences","host_organization_lineage":["https://openalex.org/I1322597698"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"European Journal of Marketing, 56(2), 400 - 441. Emerald Group Publishing Ltd.","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:research.vu.nl:openaire/645d09b8-f5c8-49e2-a5c4-737ee43e8e8d","doi":null,"is_oa":true,"landing_page_url":"https://research.vu.nl/en/publications/645d09b8-f5c8-49e2-a5c4-737ee43e8e8d","pdf_url":null,"source":{"id":"https://openalex.org/S4306401107","display_name":"VU Research Portal","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I865915315","host_organization_name":"Vrije Universiteit Amsterdam","host_organization_lineage":["https://openalex.org/I865915315"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ozturan-Sabahat, P & Grinstein, A 2022, 'Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers\u2019 interest in social responsibility', European Journal of Marketing, vol. 56, no. 2, pp. 400-441. https://doi.org/10.1108/EJM-09-2020-0670","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":101,"referenced_works":["https://openalex.org/W227252884","https://openalex.org/W1129997616","https://openalex.org/W1505145891","https://openalex.org/W1538964078","https://openalex.org/W1605227588","https://openalex.org/W1748689366","https://openalex.org/W1964908275","https://openalex.org/W1965739627","https://openalex.org/W1970519141","https://openalex.org/W1970673861","https://openalex.org/W1970759779","https://openalex.org/W1971106437","https://openalex.org/W1975592660","https://openalex.org/W1977908398","https://openalex.org/W1978448650","https://openalex.org/W1979422830","https://openalex.org/W1980492754","https://openalex.org/W1984409364","https://openalex.org/W1987176272","https://openalex.org/W1987386426","https://openalex.org/W1987571817","https://openalex.org/W1992329207","https://openalex.org/W1995603895","https://openalex.org/W2000891658","https://openalex.org/W2003123792","https://openalex.org/W2004512536","https://openalex.org/W2009341095","https://openalex.org/W2009939773","https://openalex.org/W2010058646","https://openalex.org/W2019442501","https://openalex.org/W2023991906","https://openalex.org/W2031779806","https://openalex.org/W2035397458","https://openalex.org/W2043912933","https://openalex.org/W2054683942","https://openalex.org/W2058470678","https://openalex.org/W2060237460","https://openalex.org/W2080276744","https://openalex.org/W2081090239","https://openalex.org/W2081540323","https://openalex.org/W2082044581","https://openalex.org/W2083059193","https://openalex.org/W2089567060","https://openalex.org/W2098362615","https://openalex.org/W2103754880","https://openalex.org/W2104636338","https://openalex.org/W2106096361","https://openalex.org/W2106205048","https://openalex.org/W2111502064","https://openalex.org/W2115217290","https://openalex.org/W2116291729","https://openalex.org/W2119493092","https://openalex.org/W2120907018","https://openalex.org/W2125530884","https://openalex.org/W2129951714","https://openalex.org/W2143142469","https://openalex.org/W2150952068","https://openalex.org/W2155280457","https://openalex.org/W2156757419","https://openalex.org/W2160638325","https://openalex.org/W2162412465","https://openalex.org/W2162437324","https://openalex.org/W2162471487","https://openalex.org/W2166450385","https://openalex.org/W2168338555","https://openalex.org/W2171515724","https://openalex.org/W2174476841","https://openalex.org/W2192715291","https://openalex.org/W2239713937","https://openalex.org/W2299845286","https://openalex.org/W2319606652","https://openalex.org/W2338490258","https://openalex.org/W2339037435","https://openalex.org/W2505883738","https://openalex.org/W2506124984","https://openalex.org/W2607442658","https://openalex.org/W2618698618","https://openalex.org/W2734505726","https://openalex.org/W2754896151","https://openalex.org/W2773217009","https://openalex.org/W2797722287","https://openalex.org/W2808300872","https://openalex.org/W2808558772","https://openalex.org/W2811321354","https://openalex.org/W2939089930","https://openalex.org/W2946401145","https://openalex.org/W2985979811","https://openalex.org/W3026041731","https://openalex.org/W3034755634","https://openalex.org/W3035984192","https://openalex.org/W3087534233","https://openalex.org/W3104946660","https://openalex.org/W3108364789","https://openalex.org/W3122984635","https://openalex.org/W3123416921","https://openalex.org/W3124281419","https://openalex.org/W4229697844","https://openalex.org/W4236419616","https://openalex.org/W4244985803","https://openalex.org/W4251538451","https://openalex.org/W4255699659"],"related_works":["https://openalex.org/W3216097704","https://openalex.org/W7001037800","https://openalex.org/W1519551833","https://openalex.org/W2549101682","https://openalex.org/W6941428102","https://openalex.org/W7097446337","https://openalex.org/W2890802826","https://openalex.org/W2184106958","https://openalex.org/W3168615770","https://openalex.org/W2086708164"],"abstract_inverted_index":{"Purpose":[0],"In":[1],"a":[2,10,108,112,130,170,290,359,365,386],"world":[3],"where":[4,399],"corporate":[5],"social":[6,28,150,237,297],"responsibility":[7,29,151],"(CSR)":[8],"is":[9,18,107,128,161,189,201],"meaningful":[11],"trend":[12],"valued":[13],"by":[14,219,225,325],"firm":[15,79,88,314],"stakeholders,":[16],"it":[17],"still":[19],"not":[20],"clear":[21],"how":[22,329,390],"the":[23,47,52,67,78,87,90,93,122,134,138,143,166,192,205,212,226,242,245,249,259,265,270,277,281,304,307,322,335,347,380,406,411],"marketing":[24,38,68,72,94,139,177,206,227,273,308,391,407],"department":[25,69,95,309,408],"integrates":[26],"corporate-level":[27],"strategy":[30,199],"into":[31],"its":[32,119,311],"departmental":[33],"activities":[34,39,44,332,398],"i.e.":[35,71,179,286,293],"socially":[36,196,366],"responsible":[37,197,367],"(SRMA)":[40],"and":[41,84,117,142,152,200,209,230,248,267,288,310,328,346,351,364,369,374,378,409],"whether":[42],"such":[43,400],"can":[45,319],"benefit":[46,320],"department.":[48],"Using":[49],"legitimacy":[50,141,229,373],"as":[51],"underlying":[53,278],"theoretical":[54],"explanation,":[55],"this":[56],"paper":[57],"aims":[58],"to":[59,97,204,264,313,357,405],"study":[60,260,384],"two":[61],"instrumental":[62],"returns":[63,404],"from":[64,321],"SRMA":[65,116,188],"at":[66],"level,":[70],"department\u2019s":[73,140,207,228],"performance":[74,208],"\u2013":[75,89,376],"impact":[76,283,375],"outside":[77,379],"on":[80,303,389],"multiple":[81],"marketing-related":[82],"outcomes":[83],"influence":[85,210],"within":[86,211],"power":[91],"of":[92,115,137,146,157,252,261,272,284,306,338,362,414],"compared":[96],"other":[98,175],"departments.":[99,274],"Design/methodology/approach":[100],"Three":[101],"studies":[102],"were":[103],"performed.":[104],"Study":[105,126,159,184,214,239],"1":[106,185],"survey":[109,131],"that":[110,132,164,187,333],"offers":[111],"validated":[113],"measure":[114],"examines":[118,165],"relationship":[120,344],"with":[121,232],"focal":[123,246],"outcome":[124],"variables.":[125],"2":[127,215],"also":[129],"investigates":[133],"mediating":[135,250],"role":[136,145,251,305],"moderating":[144,291],"customers\u2019":[147,234,294],"interest":[148,235,295],"in":[149,169,236,269,296,395],"uses":[153],"actual":[154],"sales":[155],"data":[156],"firms.":[158],"3":[160,240],"an":[162],"experiment":[163],"main":[167],"findings":[168,218,324],"controlled":[171],"setting":[172],"using":[173],"participants":[174],"than":[176,191],"executives":[178],"chief":[180],"executive":[181],"officers.":[182],"Findings":[183],"shows":[186],"different":[190],"closely":[193],"related":[194,203],"variable":[195],"business":[198],"positively":[202],"firm.":[213,381],"complements":[216],"these":[217,221],"demonstrating":[220],"impacts":[222],"are":[223],"mediated":[224],"strengthened":[231],"higher":[233],"responsibility.":[238,298],"sets":[241],"causality":[243],"between":[244],"variables":[247],"legitimacy.":[253],"Research":[254],"limitations/implications":[255],"This":[256,383],"work":[257],"extends":[258,301],"firm-level":[262],"CSR":[263,394],"department-":[266],"implementation-level,":[268],"context":[271],"It":[275,299],"reveals":[276],"mechanism":[279],"driving":[280],"positive":[282],"SRMA,":[285],"legitimacy,":[287],"identifies":[289],"condition,":[292],"further":[300],"research":[302],"contribution":[312],"performance.":[315],"Practical":[316],"implications":[317],"Marketers":[318],"reported":[323],"understanding":[326],"when":[327],"CSR-related,":[330],"domain-specific":[331],"feature":[334],"traditional":[336],"responsibilities":[337],"marketing,":[339],"including":[340],"market":[341],"research,":[342],"customer":[343],"management":[345],"product,":[348],"promotions,":[349],"price":[350],"place":[352],"(4Ps)":[353],"may":[354],"be":[355],"reshaped":[356],"include":[358],"broader":[360],"set":[361],"stakeholders":[363],"angle":[368],"thereby":[370],"generate":[371],"more":[372],"inside":[377],"Originality/value":[382],"provides":[385],"novel":[387],"perspective":[388],"departments":[392],"evaluate":[393],"their":[396],"daily":[397],"engagement":[401],"vests":[402],"increasing":[403],"underpins":[410],"successful":[412],"implementation":[413],"CSR.":[415]},"counts_by_year":[{"year":2026,"cited_by_count":7},{"year":2025,"cited_by_count":9},{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":4}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2021-12-31T00:00:00"}
