{"id":"https://openalex.org/W4200217502","doi":"https://doi.org/10.15405/epsbs.2021.12.15","title":"Comparative Analysis Of Rhythm In Advertising Texts Supported By Proserhythmdetector Automated Tool","display_name":"Comparative Analysis Of Rhythm In Advertising Texts Supported By Proserhythmdetector Automated Tool","publication_year":2021,"publication_date":"2021-12-02","ids":{"openalex":"https://openalex.org/W4200217502","doi":"https://doi.org/10.15405/epsbs.2021.12.15"},"language":"en","primary_location":{"id":"doi:10.15405/epsbs.2021.12.15","doi":"https://doi.org/10.15405/epsbs.2021.12.15","is_oa":true,"landing_page_url":"https://doi.org/10.15405/epsbs.2021.12.15","pdf_url":"https://www.europeanproceedings.com/pdf/article/10.15405/epsbs.2021.12.15","source":{"id":"https://openalex.org/S4210220879","display_name":"The European Proceedings of Social & Behavioural Sciences","issn_l":"2357-1330","issn":["2357-1330"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["norway-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Proceedings of Social and Behavioural Sciences","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.europeanproceedings.com/pdf/article/10.15405/epsbs.2021.12.15","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5001881687","display_name":"Elena Igorevna Boychuk","orcid":"https://orcid.org/0000-0001-6600-2971","observed_orcids":["https://orcid.org/0000-0001-6600-2971"]},"institutions":[{"id":"https://openalex.org/I4210121576","display_name":"Yaroslavl State Pedagogical University","ror":"https://ror.org/02n3d5p55","country_code":"RU","type":"education","lineage":["https://openalex.org/I4210121576"]}],"countries":["RU"],"is_corresponding":true,"raw_author_name":"Elena Boychuk","raw_affiliation_strings":[") Yaroslavl State Pedagogical University named after K.D. Ushinsky, Respublikanskaya street, 108/1, Yaroslavl, Russia,"],"raw_orcid":"https://orcid.org/0000-0001-6600-2971","affiliations":[{"raw_affiliation_string":") Yaroslavl State Pedagogical University named after K.D. Ushinsky, Respublikanskaya street, 108/1, Yaroslavl, Russia,","institution_ids":["https://openalex.org/I4210121576"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5026836587","display_name":"Inna A. Vorontsova","orcid":"https://orcid.org/0000-0001-5897-9299","observed_orcids":["https://orcid.org/0000-0001-5897-9299"]},"institutions":[{"id":"https://openalex.org/I4210121576","display_name":"Yaroslavl State Pedagogical University","ror":"https://ror.org/02n3d5p55","country_code":"RU","type":"education","lineage":["https://openalex.org/I4210121576"]}],"countries":["RU"],"is_corresponding":false,"raw_author_name":"Inna Vorontsova","raw_affiliation_strings":[") Yaroslavl State Pedagogical University named after K.D. Ushinsky, Yaroslavl, Russia,"],"raw_orcid":"https://orcid.org/0000-0001-5897-9299","affiliations":[{"raw_affiliation_string":") Yaroslavl State Pedagogical University named after K.D. Ushinsky, Yaroslavl, Russia,","institution_ids":["https://openalex.org/I4210121576"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5102987941","display_name":"Mariya Johnson","orcid":"https://orcid.org/0000-0003-0378-996X","observed_orcids":["https://orcid.org/0000-0003-0378-996X"]},"institutions":[{"id":"https://openalex.org/I4210121576","display_name":"Yaroslavl State Pedagogical University","ror":"https://ror.org/02n3d5p55","country_code":"RU","type":"education","lineage":["https://openalex.org/I4210121576"]}],"countries":["RU"],"is_corresponding":false,"raw_author_name":"Mariya Johnson","raw_affiliation_strings":["Yaroslavl State Pedagogical University named after K.D. Ushinsky, Yaroslavl, Russia,"],"raw_orcid":"https://orcid.org/0000-0003-0378-996X","affiliations":[{"raw_affiliation_string":"Yaroslavl State Pedagogical University named after K.D. Ushinsky, Yaroslavl, Russia,","institution_ids":["https://openalex.org/I4210121576"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5001881687"],"corresponding_institution_ids":["https://openalex.org/I4210121576"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":null,"issue":null,"first_page":"107","last_page":"115"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.6718999743461609,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.6718999743461609,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12373","display_name":"Linguistic research and analysis","score":0.3240000009536743,"subfield":{"id":"https://openalex.org/subfields/1203","display_name":"Language and Linguistics"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10366","display_name":"Discourse Analysis in Language Studies","score":0.0010000000474974513,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/english-advertising-texts","display_name":"English advertising texts","score":0.7639999985694885},{"id":"https://openalex.org/keywords/anaphora","display_name":"anaphora","score":0.9279999732971191},{"id":"https://openalex.org/keywords/epiphora","display_name":"epiphora","score":0.9940000176429749},{"id":"https://openalex.org/keywords/polysyndeton","display_name":"polysyndeton","score":0.9599999785423279},{"id":"https://openalex.org/keywords/epanalepsis","display_name":"epanalepsis","score":0.8090000152587891},{"id":"https://openalex.org/keywords/epizeuxis","display_name":"epizeuxis","score":0.9399999976158142},{"id":"https://openalex.org/keywords/chiasmus","display_name":"chiasmus","score":0.8820000290870667},{"id":"https://openalex.org/keywords/aposiopesis","display_name":"aposiopesis","score":0.9890000224113464},{"id":"https://openalex.org/keywords/sentence-repetition","display_name":"sentence imitation","score":0.5350000262260437}],"concepts":[{"id":"https://openalex.org/C135343436","wikidata":"https://www.wikidata.org/wiki/Q170406","display_name":"Rhythm","level":2,"score":0.7816909551620483},{"id":"https://openalex.org/C2776141515","wikidata":"https://www.wikidata.org/wiki/Q1274479","display_name":"Repetition (rhetorical device)","level":2,"score":0.7469275593757629},{"id":"https://openalex.org/C57098296","wikidata":"https://www.wikidata.org/wiki/Q12021746","display_name":"Interrogative","level":2,"score":0.6912122368812561},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6382898688316345},{"id":"https://openalex.org/C2781449363","wikidata":"https://www.wikidata.org/wiki/Q156751","display_name":"Anaphora (linguistics)","level":3,"score":0.636791467666626},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.5306788086891174},{"id":"https://openalex.org/C89128539","wikidata":"https://www.wikidata.org/wiki/Q1949963","display_name":"Statistic","level":2,"score":0.4480932354927063},{"id":"https://openalex.org/C204321447","wikidata":"https://www.wikidata.org/wiki/Q30642","display_name":"Natural language processing","level":1,"score":0.42269453406333923},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.3701375722885132},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.15086069703102112},{"id":"https://openalex.org/C138268822","wikidata":"https://www.wikidata.org/wiki/Q1051925","display_name":"Resolution (logic)","level":2,"score":0.08416581153869629},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.15405/epsbs.2021.12.15","doi":"https://doi.org/10.15405/epsbs.2021.12.15","is_oa":true,"landing_page_url":"https://doi.org/10.15405/epsbs.2021.12.15","pdf_url":"https://www.europeanproceedings.com/pdf/article/10.15405/epsbs.2021.12.15","source":{"id":"https://openalex.org/S4210220879","display_name":"The European Proceedings of Social & Behavioural Sciences","issn_l":"2357-1330","issn":["2357-1330"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["norway-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Proceedings of Social and Behavioural Sciences","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.15405/epsbs.2021.12.15","doi":"https://doi.org/10.15405/epsbs.2021.12.15","is_oa":true,"landing_page_url":"https://doi.org/10.15405/epsbs.2021.12.15","pdf_url":"https://www.europeanproceedings.com/pdf/article/10.15405/epsbs.2021.12.15","source":{"id":"https://openalex.org/S4210220879","display_name":"The European Proceedings of Social & Behavioural Sciences","issn_l":"2357-1330","issn":["2357-1330"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["norway-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Proceedings of Social and Behavioural Sciences","raw_type":"proceedings-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[{"id":"https://openalex.org/G6185096598","display_name":null,"funder_award_id":"19-07-00243","funder_id":"https://openalex.org/F4320321079","funder_display_name":"Russian Foundation for Basic Research"}],"funders":[{"id":"https://openalex.org/F4320321079","display_name":"Russian Foundation for Basic Research","ror":"https://ror.org/02mh1ke95"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4200217502.pdf","grobid_xml":"https://content.openalex.org/works/W4200217502.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W2528065180","https://openalex.org/W2883477118","https://openalex.org/W2912461710","https://openalex.org/W3023257569","https://openalex.org/W3114740525"],"related_works":["https://openalex.org/W3170442420","https://openalex.org/W4285036408","https://openalex.org/W4210750184","https://openalex.org/W3114740525","https://openalex.org/W64799672","https://openalex.org/W3108735807","https://openalex.org/W1933869252","https://openalex.org/W4321360212","https://openalex.org/W3132560926","https://openalex.org/W3003271532"],"abstract_inverted_index":{"The":[0,41,50,69,86],"article":[1,51],"presents":[2],"an":[3],"overview":[4],"of":[5,34,43,56,75,102,116,118,149,164,172],"works":[6],"discussing":[7],"tools":[8],"for":[9,36],"advertising":[10,16,37,79,142,177],"text":[11,17,38],"analysis":[12,55,101],"as":[13,15,106],"well":[14],"rhythmic":[18,44,57,84,104,135,173],"characteristics.":[19,85],"Based":[20],"on":[21],"the":[22,91,97,126,132,146,170],"theoretical":[23],"knowledge":[24],"gained,":[25],"we":[26],"conclude":[27],"that":[28,59],"linguistics":[29],"lacks":[30],"a":[31,47,72,119],"comprehensive":[32],"understating":[33],"algorithms":[35],"rhythm":[39],"analysis.":[40],"aggregate":[42],"devices":[45,58,105,174],"has":[46],"fragmented":[48],"structure.":[49],"in":[52,66,138,157,167,175,183],"hand":[53],"provides":[54],"have":[60],"not":[61],"so":[62],"far":[63],"been":[64],"covered":[65],"other":[67],"works.":[68],"authors":[70],"present":[71],"comparative":[73],"research":[74,87],"English":[76,139,176],"and":[77,99,140,155,159,162],"Russian":[78,141],"texts":[80,178],"identifying":[81],"their":[82,150],"language-specific":[83],"was":[88],"conducted":[89],"using":[90],"ProseRhythmDetector":[92],"automated":[93],"tool":[94],"which":[95],"permits":[96],"search":[98],"statistic":[100],"such":[103],"anaphora,":[107,160],"epiphora,":[108,153],"simploce,":[109],"epanalepsis,":[110],"epizeuxis,":[111],"polysyndeton,":[112],"chiasmus,":[113],"aposiopesis,":[114],"repetition":[115,163],"sentences":[117,166],"similar":[120],"communicative":[121],"purpose":[122],"type.":[123],"According":[124],"to":[125,130],"research,":[127],"diacope":[128],"proves":[129],"be":[131],"most":[133],"frequent":[134],"device":[136],"both":[137],"texts,":[143],"followed":[144],"(in":[145],"descending":[147],"order":[148],"frequency)":[151],"by":[152],"anaphora":[154],"polysyndeton":[156,161],"English,":[158],"interrogative":[165],"Russian.":[168,184],"Generally,":[169],"number":[171],"is":[179],"22%":[180],"bigger":[181],"than":[182]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2021-12-31T00:00:00"}