{"id":"https://openalex.org/W4200143753","doi":"https://doi.org/10.35530/it.072.06.18272","title":"Consumers\u2019 assessment of the brand equity of garment brands","display_name":"Consumers\u2019 assessment of the brand equity of garment brands","publication_year":2021,"publication_date":"2021-12-21","ids":{"openalex":"https://openalex.org/W4200143753","doi":"https://doi.org/10.35530/it.072.06.18272"},"language":"en","primary_location":{"id":"doi:10.35530/it.072.06.18272","doi":"https://doi.org/10.35530/it.072.06.18272","is_oa":true,"landing_page_url":"https://doi.org/10.35530/it.072.06.18272","pdf_url":"https://doi.org/10.35530/it.072.06.18272","source":{"id":"https://openalex.org/S54223024","display_name":"Industria Textila","issn_l":"1222-5347","issn":["1222-5347"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","dongbi-c","jufo-1","poland-20","russia-white-list-2"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industria Textila","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.35530/it.072.06.18272","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5039531196","display_name":"Rana Faizan Gul","orcid":"https://orcid.org/0000-0001-7985-7530","observed_orcids":["https://orcid.org/0000-0001-7985-7530"]},"institutions":[{"id":"https://openalex.org/I153473198","display_name":"North China Electric Power University","ror":"https://ror.org/04qr5t414","country_code":"CN","type":"education","lineage":["https://openalex.org/I153473198"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"RANA FAIZAN GUL","raw_affiliation_strings":["School of Economics and Management, North China Electric Power University, Beijing 102206, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, North China Electric Power University, Beijing 102206, China","institution_ids":["https://openalex.org/I153473198"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5047186891","display_name":"Dunnan Liu","orcid":"https://orcid.org/0000-0002-2155-8359","observed_orcids":["https://orcid.org/0000-0002-2155-8359","https://orcid.org/0000-0001-6656-7964","https://orcid.org/0000-0002-7898-5861"]},"institutions":[{"id":"https://openalex.org/I153473198","display_name":"North China Electric Power University","ror":"https://ror.org/04qr5t414","country_code":"CN","type":"education","lineage":["https://openalex.org/I153473198"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"DUNNAN LIU","raw_affiliation_strings":["School of Economics and Management, North China Electric Power University, Beijing 102206, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, North China Electric Power University, Beijing 102206, China","institution_ids":["https://openalex.org/I153473198"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5076536653","display_name":"Khalid Jamil","orcid":"https://orcid.org/0000-0003-2106-9173","observed_orcids":["https://orcid.org/0000-0003-2106-9173"]},"institutions":[{"id":"https://openalex.org/I153473198","display_name":"North China Electric Power University","ror":"https://ror.org/04qr5t414","country_code":"CN","type":"education","lineage":["https://openalex.org/I153473198"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"KHALID JAMIL","raw_affiliation_strings":["School of Economics and Management, North China Electric Power University, Beijing 102206, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, North China Electric Power University, Beijing 102206, China","institution_ids":["https://openalex.org/I153473198"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5029680501","display_name":"Mubasher Muhammad Kamran","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3131353278","display_name":"Minhaj University Lahore","ror":"https://ror.org/05bkmfm96","country_code":"PK","type":"education","lineage":["https://openalex.org/I3131353278"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"MUBASHER MUHAMMAD KAMRAN","raw_affiliation_strings":["Department of Sociology, Minhaj University Lahore, Pakistan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Sociology, Minhaj University Lahore, Pakistan","institution_ids":["https://openalex.org/I3131353278"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5060546503","display_name":"AZAL HUSSAIN AWAN","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I153473198","display_name":"North China Electric Power University","ror":"https://ror.org/04qr5t414","country_code":"CN","type":"education","lineage":["https://openalex.org/I153473198"]},{"id":"https://openalex.org/I3131353278","display_name":"Minhaj University Lahore","ror":"https://ror.org/05bkmfm96","country_code":"PK","type":"education","lineage":["https://openalex.org/I3131353278"]},{"id":"https://openalex.org/I4387154413","display_name":"University of Sialkot","ror":"https://ror.org/00kg1aq11","country_code":null,"type":"education","lineage":["https://openalex.org/I4387154413"]}],"countries":["CN","PK"],"is_corresponding":false,"raw_author_name":"AZAL HUSSAIN AWAN","raw_affiliation_strings":["School of Economics and Management, North China Electric Power University, Beijing 102206, China","Beijing Key Laboratory of New Energy and Low-Carbon Development, North China Electric Power University, Beijing 102206, China","Department of Business Administration, University of Sialkot, Sialkot, Pakistan","Department of Sociology, Minhaj University Lahore, Pakistan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, North China Electric Power University, Beijing 102206, China","institution_ids":["https://openalex.org/I153473198"]},{"raw_affiliation_string":"Beijing Key Laboratory of New Energy and Low-Carbon Development, North China Electric Power University, Beijing 102206, China","institution_ids":["https://openalex.org/I153473198"]},{"raw_affiliation_string":"Department of Business Administration, University of Sialkot, Sialkot, Pakistan","institution_ids":["https://openalex.org/I4387154413"]},{"raw_affiliation_string":"Department of Sociology, Minhaj University Lahore, Pakistan","institution_ids":["https://openalex.org/I3131353278"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5020058385","display_name":"Ayaz Qaiser","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4387154413","display_name":"University of Sialkot","ror":"https://ror.org/00kg1aq11","country_code":null,"type":"education","lineage":["https://openalex.org/I4387154413"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"AYAZ QAISER","raw_affiliation_strings":["Department of Business Administration, University of Sialkot, Sialkot, Pakistan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Administration, University of Sialkot, Sialkot, Pakistan","institution_ids":["https://openalex.org/I4387154413"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.3646,"has_fulltext":true,"cited_by_count":22,"citation_normalized_percentile":{"value":0.94254417,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"72","issue":"06","first_page":"666","last_page":"672"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9794999957084656,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9794999957084656,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.007699999958276749,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.006399999838322401,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":1.0},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.8119999766349792},{"id":"https://openalex.org/keywords/brand-personality","display_name":"brand personality","score":1.0},{"id":"https://openalex.org/keywords/relationship-quality","display_name":"relationship quality","score":0.9890000224113464},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.6169999837875366},{"id":"https://openalex.org/keywords/social-exchange-theory","display_name":"social exchange theory","score":0.925000011920929},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.5070000290870667}],"concepts":[{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.89402174949646},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.7233545184135437},{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.6464362144470215},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.6080443859100342},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5279815793037415},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5223625898361206},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5168721675872803},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5050724148750305},{"id":"https://openalex.org/C58003389","wikidata":"https://www.wikidata.org/wiki/Q1070477","display_name":"Equity theory","level":3,"score":0.44433990120887756},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.4225376844406128},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4194800555706024},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2732413709163666},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.18090298771858215},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1218540370464325},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.11073896288871765},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.08408179879188538},{"id":"https://openalex.org/C139621336","wikidata":"https://www.wikidata.org/wiki/Q3190382","display_name":"Economic Justice","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.35530/it.072.06.18272","doi":"https://doi.org/10.35530/it.072.06.18272","is_oa":true,"landing_page_url":"https://doi.org/10.35530/it.072.06.18272","pdf_url":"https://doi.org/10.35530/it.072.06.18272","source":{"id":"https://openalex.org/S54223024","display_name":"Industria Textila","issn_l":"1222-5347","issn":["1222-5347"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","dongbi-c","jufo-1","poland-20","russia-white-list-2"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industria Textila","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.35530/it.072.06.18272","doi":"https://doi.org/10.35530/it.072.06.18272","is_oa":true,"landing_page_url":"https://doi.org/10.35530/it.072.06.18272","pdf_url":"https://doi.org/10.35530/it.072.06.18272","source":{"id":"https://openalex.org/S54223024","display_name":"Industria Textila","issn_l":"1222-5347","issn":["1222-5347"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","dongbi-c","jufo-1","poland-20","russia-white-list-2"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industria Textila","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.49000000953674316,"id":"https://metadata.un.org/sdg/16","display_name":"Peace, justice, and strong institutions"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4200143753.pdf","grobid_xml":"https://content.openalex.org/works/W4200143753.grobid-xml"},"referenced_works_count":27,"referenced_works":["https://openalex.org/W167824298","https://openalex.org/W1497843627","https://openalex.org/W1587101560","https://openalex.org/W1965673282","https://openalex.org/W1976702929","https://openalex.org/W1985093216","https://openalex.org/W1985198020","https://openalex.org/W1989827614","https://openalex.org/W2000380427","https://openalex.org/W2030392686","https://openalex.org/W2032568491","https://openalex.org/W2041511948","https://openalex.org/W2051123421","https://openalex.org/W2058129118","https://openalex.org/W2266639535","https://openalex.org/W2335653399","https://openalex.org/W2954694796","https://openalex.org/W2964828063","https://openalex.org/W2965257223","https://openalex.org/W2967815979","https://openalex.org/W3007131129","https://openalex.org/W3019339338","https://openalex.org/W3025022147","https://openalex.org/W3089834665","https://openalex.org/W3121606567","https://openalex.org/W3167500487","https://openalex.org/W3214654170"],"related_works":["https://openalex.org/W4211010859","https://openalex.org/W2093920788","https://openalex.org/W1977209985","https://openalex.org/W2626333073","https://openalex.org/W3157365306","https://openalex.org/W2348796232","https://openalex.org/W4283376489","https://openalex.org/W2379746538","https://openalex.org/W2270792118","https://openalex.org/W2992602316"],"abstract_inverted_index":{"The":[0,18,102,143,170,205],"assessment":[1,50,84],"of":[2,20,29,35,51,54,68,85,93,99,113,125,172,188,194,197,210,213,228,236,243,248],"brand":[3,15,94,173,198,231],"equity":[4,95,174,199],"and":[5,13,38,70,149,175,200,250,257],"its":[6],"sources":[7,65,92,242],"is":[8,24],"a":[9,89,114,153,166,184],"trend":[10],"among":[11,91],"researchers":[12,206],"garment":[14,100,127,230],"companies":[16,232],"nowadays.":[17],"purpose":[19],"the":[21,27,42,49,60,83,97,111,119,122,126,140,147,176,189,192,195,201,208,211,226,229,234,241],"current":[22],"study":[23,104,190],"to":[25,138,164,182],"explore":[26],"impact":[28],"two":[30],"independent":[31],"variables,":[32],"including":[33,66,246],"\u201cwords":[34,67,247],"mouth\u201d":[36,69,249],"(WOM)":[37],"\u201cbrand":[39,45,71,74,150,158,244,251],"personality\u201d,":[40],"on":[41,59,157],"dependent":[43],"variable":[44],"equity\u201d,":[46,75,245],"along":[47,239],"with":[48,240],"mediating":[52,168,216],"effects":[53],"\u201crelationship":[55,86,237],"quality\u201d.":[56],"Previous":[57],"literature":[58],"subject":[61],"suggests":[62],"that":[63,108,146],"multiple":[64],"personality\u201d":[72,151,252],"influence":[73,156,212],"but":[76],"no":[77],"attempts":[78],"have":[79,165],"been":[80],"made":[81,224],"for":[82,225,233,253],"quality\u201d":[87,161,238],"as":[88],"mediator":[90],"in":[96,118,218],"context":[98],"brands.":[101,128],"present":[103],"aims":[105],"at":[106],"filling":[107],"gap":[109],"through":[110],"presentation":[112],"statistical":[115],"model.":[116,186],"Respondents":[117],"sample":[120],"included":[121],"regular":[123],"customers":[124],"Partial":[129],"least":[130],"squares":[131],"structural":[132],"equation":[133],"modelling":[134],"(PLS-SEM)":[135],"was":[136,162,180],"used":[137,181],"fddd":[139],"collected":[141],"data.":[142],"results":[144],"indicated":[145],"\u201cWOM\u201d":[148],"had":[152],"significantly":[154],"positive":[155],"equity\u201d.":[159],"\u201cRelationship":[160],"found":[163],"strong":[167],"effect.":[169],"theory":[171,179,196],"social":[177,202],"exchange":[178,203],"develop":[183],"representative":[185],"Results":[187],"strengthen":[191],"premises":[193],"theory.":[204],"recommended":[207],"exploration":[209],"other":[214],"possible":[215],"variables":[217],"future":[219],"researches.":[220],"Recommendations":[221],"were":[222],"also":[223],"administrators":[227],"consideration":[235],"improved":[254],"decision":[255],"making":[256],"competitive":[258],"advantage":[259]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":14}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2025-10-10T00:00:00"}
