{"id":"https://openalex.org/W412187939","doi":null,"title":"PR today : the authoritative guide to public relations","display_name":"PR today : the authoritative guide to public relations","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W412187939","mag":"412187939"},"language":"en","primary_location":{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-024657905","doi":null,"is_oa":false,"landing_page_url":"http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024657905&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5113450203","display_name":"Trevor Morris","orcid":"https://orcid.org/0009-0004-3811-7930","observed_orcids":["https://orcid.org/0009-0004-3811-7930"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Trevor Morris","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5034222175","display_name":"Simon Goldsworthy","orcid":"https://orcid.org/0000-0002-1189-9897","observed_orcids":["https://orcid.org/0000-0002-1189-9897"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Simon Goldsworthy","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-1189-9897","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.6448,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.96231721,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10133","display_name":"News Media Framing and Political Communication","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/public-relations","display_name":"public relations","score":0.9919999837875366},{"id":"https://openalex.org/keywords/public-relations-strategy","display_name":"public relations strategy","score":0.8399999737739563},{"id":"https://openalex.org/keywords/public-relations-practice","display_name":"public relations practice","score":0.8809999823570251},{"id":"https://openalex.org/keywords/international-case-studies","display_name":"international case studies","score":0.8040000200271606}],"concepts":[{"id":"https://openalex.org/C2780031656","wikidata":"https://www.wikidata.org/wiki/Q859161","display_name":"Glossary","level":2,"score":0.9152407646179199},{"id":"https://openalex.org/C554936623","wikidata":"https://www.wikidata.org/wiki/Q199657","display_name":"Reading (process)","level":2,"score":0.6618934273719788},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5164918899536133},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.44700315594673157},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.4301573932170868},{"id":"https://openalex.org/C29595303","wikidata":"https://www.wikidata.org/wiki/Q165650","display_name":"Media studies","level":1,"score":0.4205954074859619},{"id":"https://openalex.org/C161191863","wikidata":"https://www.wikidata.org/wiki/Q199655","display_name":"Library science","level":1,"score":0.3640320897102356},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3571816086769104},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.18894284963607788},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.15980926156044006},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.14726486802101135},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.13170084357261658}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-024657905","doi":null,"is_oa":false,"landing_page_url":"http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024657905&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"pmh:oai:westminsterresearch.westminster.ac.uk:8z85z","doi":null,"is_oa":false,"landing_page_url":"https://westminsterresearch.westminster.ac.uk/item/8z85z/pr-today-the-authoritative-guide-to-public-relations","pdf_url":null,"source":{"id":"https://openalex.org/S4306400277","display_name":"WestminsterResearch (University of Westminster)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I94951947","host_organization_name":"University of Westminster","host_organization_lineage":["https://openalex.org/I94951947"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"book"},{"id":"mag:412187939","doi":null,"is_oa":false,"landing_page_url":"http://ci.nii.ac.jp/ncid/BB08813397","pdf_url":null,"source":{"id":"https://openalex.org/S4306463715","display_name":"Palgrave Macmillan eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319703","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319703","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Palgrave Macmillan","Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Palgrave Macmillan eBooks","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7074587319","https://openalex.org/W2799652980","https://openalex.org/W4285718730","https://openalex.org/W2012045661","https://openalex.org/W3198460488","https://openalex.org/W3186467313","https://openalex.org/W1591523177","https://openalex.org/W6996093839","https://openalex.org/W4214510269","https://openalex.org/W4234469390"],"abstract_inverted_index":{"\"A":[0],"comprehensive":[1],"textbook,":[2],"from":[3],"an":[4],"established":[5],"and":[6,18,42],"high":[7],"profile":[8],"author":[9],"team,":[10],"which":[11],"offers":[12],"full":[13],"coverage":[14,34],"of":[15],"PR":[16,30],"theory":[17],"strategies,":[19],"but":[20],"also":[21],"gives":[22],"very":[23],"practical":[24],"guidance":[25],"for":[26],"anyone":[27],"in":[28,39],"a":[29],"role.":[31],"The":[32],"broad":[33],"tackles":[35],"the":[36,40],"tough":[37],"issues":[38],"industry,":[41],"international":[43],"case":[44],"studies":[45],"are":[46],"used":[47],"to":[48],"demonstrate":[49],"real-world":[50],"scenarios\"--":[51]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":3}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}