{"id":"https://openalex.org/W407219947","doi":null,"title":"Strategic Database Marketing","display_name":"Strategic Database Marketing","publication_year":1998,"publication_date":"1998-08-01","ids":{"openalex":"https://openalex.org/W407219947","mag":"407219947"},"language":"en","primary_location":{"id":"mag:407219947","doi":null,"is_oa":false,"landing_page_url":"https://catalog.umj.ac.id/index.php?p=show_detail&id=62186","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"book","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Robert R. Jackson","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Robert R. Jackson","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":null,"display_name":"Paul Wang","orcid":"https://orcid.org/0000-0001-8219-7051","observed_orcids":["https://orcid.org/0000-0001-8219-7051"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Paul Wang","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-8219-7051","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":10.236,"has_fulltext":false,"cited_by_count":44,"citation_normalized_percentile":{"value":0.97706422,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6317999958992004,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6317999958992004,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.12349999696016312,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.12060000002384186,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/database-marketing","display_name":"database marketing","score":0.9980000257492065},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.6399999856948853},{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":0.7350000143051147},{"id":"https://openalex.org/keywords/statistical-modeling","display_name":"statistical modeling","score":0.46700000762939453},{"id":"https://openalex.org/keywords/consumer-privacy","display_name":"consumer privacy","score":0.9599999785423279}],"concepts":[{"id":"https://openalex.org/C2779879191","wikidata":"https://www.wikidata.org/wiki/Q1924293","display_name":"Database marketing","level":4,"score":0.9360107183456421},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.7687450647354126},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5518874526023865},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5144382119178772},{"id":"https://openalex.org/C115842085","wikidata":"https://www.wikidata.org/wiki/Q4057846","display_name":"Data administration","level":4,"score":0.49188804626464844},{"id":"https://openalex.org/C148840519","wikidata":"https://www.wikidata.org/wiki/Q1049878","display_name":"Database design","level":2,"score":0.4783841371536255},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.43715885281562805},{"id":"https://openalex.org/C30775581","wikidata":"https://www.wikidata.org/wiki/Q632285","display_name":"Database schema","level":3,"score":0.39226773381233215},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.3404614329338074},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3292560875415802},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.27677470445632935},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2485220730304718},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.1930065155029297},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:407219947","doi":null,"is_oa":false,"landing_page_url":"https://catalog.umj.ac.id/index.php?p=show_detail&id=62186","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4234184081","https://openalex.org/W2351977235","https://openalex.org/W588986572","https://openalex.org/W95875662","https://openalex.org/W7097864319","https://openalex.org/W4287371733","https://openalex.org/W94538142","https://openalex.org/W639741556","https://openalex.org/W2090418757","https://openalex.org/W2152413969"],"abstract_inverted_index":{"Part":[0],"I:":[1],"What":[2,24],"Has":[3],"Happened":[4],"to":[5,43,104,132],"Marketing?":[6],"Chapter":[7,33,64,118],"1.":[8],"Why":[9],"Marketing":[10,26,49,124,130,175],"Needs":[11],"Database":[12,20,25,38,48,57,68,117,123,129,141,150,163,174],"TechnologyChapter":[13],"2.":[14],"Information":[15],"is":[16,69],"Power:":[17],"How":[18,30],"the":[19,74,93,128,136,147],"Empowers":[21],"MarketersPart":[22],"II:":[23],"Is":[27],"...":[28],"And":[29],"It":[31,76],"Works":[32],"3.":[34],"The":[35,116,149],"ABCs":[36],"of":[37,55,135],"MarketingChapter":[39,142,158],"4.":[40],"15":[41],"Ways":[42],"Use":[44],"Your":[45,97,106,122],"DatabaseChapter":[46,98],"5.":[47],"in":[50,140,162,173],"ActionThree":[51],"Key":[52,103],"Building":[53],"Blocks":[54],"a":[56,81,152],"System:":[58],"Data,":[59],"Technology,":[60],"and":[61,112,155,167],"Statistical":[62,100,109],"Techniques":[63],"6.":[65],"Data:":[66,79],"A":[67,144],"Only":[70],"as":[71,73,151],"Powerful":[72],"Data":[75,83],"HousesChapter":[77],"7.":[78],"Developing":[80],"Source":[82],"StrategyChapter":[84],"8.":[85],"Technology:":[86,91],"Technology":[87,95],"Made":[88],"SimpleChapter":[89],"9.":[90],"Choosing":[92],"Right":[94],"for":[96,146],"10.":[99],"Techniques:":[101,110],"Segmentation--A":[102],"Understanding":[105],"CustomersChapter":[107],"11.":[108],"Analysis":[111],"ModelingPart":[113],"IV:":[114],"Managing":[115],"12.":[119],"Putting":[120],"Together":[121],"SystemChapter":[125],"13.":[126],"Selling":[127],"Program":[131],"ManagementStaying":[133],"Ahead":[134],"Curve:":[137],"Future":[138,171],"Issues":[139,161],"14.":[143],"Pattern":[145],"Future:":[148],"Strategic":[153],"Resource":[154],"Customer":[156],"Contact":[157],"15.":[159],"Social":[160],"Marketing:":[164],"Environmental":[165],"Waste":[166],"Consumer":[168],"PrivacyChapter":[169],"16.":[170],"Trends":[172]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}
