{"id":"https://openalex.org/W40462223","doi":"https://doi.org/10.7764/cdi.16.169","title":"Campa\u00f1a de comunicaciones 2003: Pobreza y alteridad al estilo Benetton","display_name":"Campa\u00f1a de comunicaciones 2003: Pobreza y alteridad al estilo Benetton","publication_year":2004,"publication_date":"2004-12-31","ids":{"openalex":"https://openalex.org/W40462223","doi":"https://doi.org/10.7764/cdi.16.169","mag":"40462223"},"language":"es","primary_location":{"id":"doi:10.7764/cdi.16.169","doi":"https://doi.org/10.7764/cdi.16.169","is_oa":true,"landing_page_url":"https://doi.org/10.7764/cdi.16.169","pdf_url":null,"source":{"id":"https://openalex.org/S4210189264","display_name":"Cuadernos info","issn_l":"0716-162X","issn":["0716-162X","0717-8697","0719-3661","0719-367X"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","doaj","erih-plus","latindex","poland-70","russia-white-list-3","scielo","vabb-shw"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cuadernos.info","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.7764/cdi.16.169","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5110302336","display_name":"Paulina G\u00f3mez","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I162148367","display_name":"Pontificia Universidad Cat\u00f3lica de Chile","ror":"https://ror.org/04teye511","country_code":"CL","type":"education","lineage":["https://openalex.org/I162148367"]}],"countries":["CL"],"is_corresponding":false,"raw_author_name":"Paulina G\u00f3mez","raw_affiliation_strings":["Pontificia Universidad Cat\u00f3lica de Chile","Pontificia Universidad Cat\u00f3lica de Chile, Facultad de Comunicaciones"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Pontificia Universidad Cat\u00f3lica de Chile","institution_ids":["https://openalex.org/I162148367"]},{"raw_affiliation_string":"Pontificia Universidad Cat\u00f3lica de Chile, Facultad de Comunicaciones","institution_ids":["https://openalex.org/I162148367"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5059645938","display_name":"Eleonora Pascale","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I189075073","display_name":"National University of Mar del Plata","ror":"https://ror.org/055eqsb67","country_code":"AR","type":"education","lineage":["https://openalex.org/I189075073"]}],"countries":["AR"],"is_corresponding":false,"raw_author_name":"Eleonora Pascale","raw_affiliation_strings":["Universidad Nacional de Mar del Plata (Argentina)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Nacional de Mar del Plata (Argentina)","institution_ids":["https://openalex.org/I189075073"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5023938725","display_name":"Vanessa Saiz","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I121748325","display_name":"Universidad Complutense de Madrid","ror":"https://ror.org/02p0gd045","country_code":"ES","type":"education","lineage":["https://openalex.org/I121748325"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Vanessa Saiz","raw_affiliation_strings":["Universidad Complutense de Madrid"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Complutense de Madrid","institution_ids":["https://openalex.org/I121748325"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.01004004,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":95},"biblio":{"volume":null,"issue":"16- 17","first_page":"125","last_page":"134"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.3508000075817108,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.3508000075817108,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.18539999425411224,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13814","display_name":"Cultural and political discourse analysis","score":0.15719999372959137,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/benetton","display_name":"Benetton","score":0.9190000295639038},{"id":"https://openalex.org/keywords/advertising-discourse","display_name":"advertising discourse","score":0.6800000071525574},{"id":"https://openalex.org/keywords/poverty","display_name":"poverty","score":0.6790000200271606},{"id":"https://openalex.org/keywords/otherness","display_name":"otherness","score":0.9300000071525574},{"id":"https://openalex.org/keywords/discursive-strategies","display_name":"discursive strategies","score":0.6340000033378601},{"id":"https://openalex.org/keywords/world-food-programme","display_name":"World Food Programme","score":0.8199999928474426},{"id":"https://openalex.org/keywords/representation-of-the-poor","display_name":"representation of the poor","score":0.4860000014305115}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.589324951171875},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.2860444188117981}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.7764/cdi.16.169","doi":"https://doi.org/10.7764/cdi.16.169","is_oa":true,"landing_page_url":"https://doi.org/10.7764/cdi.16.169","pdf_url":null,"source":{"id":"https://openalex.org/S4210189264","display_name":"Cuadernos info","issn_l":"0716-162X","issn":["0716-162X","0717-8697","0719-3661","0719-367X"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","doaj","erih-plus","latindex","poland-70","russia-white-list-3","scielo","vabb-shw"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cuadernos.info","raw_type":"journal-article"},{"id":"pmh:oai:dialnet.unirioja.es:ART0000287376","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/oaiart?codigo=2935319","pdf_url":null,"source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I168974976","host_organization_name":"Universidad de La Rioja","host_organization_lineage":["https://openalex.org/I168974976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Cuadernos de informaci\u00f3n, ISSN 0717-8697, N\u00ba. 16-17, 2003-2004","raw_type":"text (article)"},{"id":"pmh:oai:doaj.org/article:2c8138a189be4441832b0d27a2671720","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/2c8138a189be4441832b0d27a2671720","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Cuadernos.info, Iss 16- 17 (2004)","raw_type":"article"},{"id":"pmh:oai:doaj.org/article:e9c28ce5cbac448680ddc133a5a40975","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/e9c28ce5cbac448680ddc133a5a40975","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Cuadernos.info, Iss 16- 17 (2004)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.7764/cdi.16.169","doi":"https://doi.org/10.7764/cdi.16.169","is_oa":true,"landing_page_url":"https://doi.org/10.7764/cdi.16.169","pdf_url":null,"source":{"id":"https://openalex.org/S4210189264","display_name":"Cuadernos info","issn_l":"0716-162X","issn":["0716-162X","0717-8697","0719-3661","0719-367X"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","doaj","erih-plus","latindex","poland-70","russia-white-list-3","scielo","vabb-shw"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cuadernos.info","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1521306499","https://openalex.org/W1679164172","https://openalex.org/W2810952578","https://openalex.org/W6998530627","https://openalex.org/W7042835470","https://openalex.org/W4256163725","https://openalex.org/W4313907129","https://openalex.org/W160578156","https://openalex.org/W6990021195","https://openalex.org/W1898169728"],"abstract_inverted_index":{"El":[0,74],"discurso":[1],"publicitario,":[2],"al":[3],"mismo":[4],"tiempo":[5],"de":[6,42,52,66,68,76,92,101,106,121,125],"alcance":[7],"local":[8],"y":[9,32,40,88,105,109,124,129],"global,":[10],"est\u00e1":[11],"creando":[12],"nuevos":[13],"referentes":[14],"no":[15],"s\u00f3lo":[16],"para":[17,22,98,110],"el":[18,30,50,56,63],"consumo":[19],"sino":[20],"tambi\u00e9n":[21],"las":[23,26,126],"perspectivas":[24],"que":[25,58,96],"personas":[27],"tienen":[28],"sobre":[29],"mundo":[31],"la":[33,53,77,82,102,107],"experiencia":[34],"cotidiana.":[35],"Esta":[36],"trascendencia":[37],"val\u00f3rica,":[38],"cognitiva":[39],"emotiva":[41],"los":[43,90,95,122],"discursos":[44],"publicitarios":[45],"es":[46],"claramente":[47],"reconocible":[48],"en":[49,60,72,116],"an\u00e1lisis":[51],"campa\u00f1a":[54],"contra":[55],"hambre":[57],"Benetton,":[59],"colaboraci\u00f3n":[61],"con":[62],"Programa":[64],"Mundial":[65],"Alimentos":[67],"Naciones":[69],"Unidas,":[70],"divulgara":[71],"2003.":[73],"estudio":[75],"estrategia":[78],"discursiva":[79],"elaborada":[80],"por":[81],"empresa":[83],"se":[84],"orienta":[85],"a":[86,94],"ahondar":[87],"develar":[89],"universos":[91],"sentido":[93],"recurre":[97],"dar":[99],"cuenta":[100],"diferencia":[103],"(alteridad)":[104],"precariedad,":[108],"legitimarse":[111],"como":[112],"un":[113],"enunciador":[114],"autorizado":[115],"materias":[117],"hasta":[118],"ahora":[119],"propias":[120],"agentes,":[123],"esferas":[127],"pol\u00edticas":[128],"sociales.":[130]},"counts_by_year":[{"year":2022,"cited_by_count":2}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2016-06-24T00:00:00"}
