{"id":"https://openalex.org/W39857783","doi":null,"title":"The role of emotional branding in building brand personality from a consumer perspective","display_name":"The role of emotional branding in building brand personality from a consumer perspective","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W39857783","mag":"39857783"},"language":"en","primary_location":{"id":"pmh:oai:CiteSeerX.psu:10.1.1.901.2872","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.901.2872","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.doria.fi/bitstream/handle/10024/99123/Airikka_Thesis_FINAL.pdf%3Bjsessionid%3D12B8D1C194156271FACEDB6E5E4E7F00?sequence%3D2","raw_type":"text"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051371828","display_name":"Sonja Airikka","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Sonja Airikka","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5051371828"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.00731083,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/emotional-branding","display_name":"emotional branding","score":1.0},{"id":"https://openalex.org/keywords/brand-personality","display_name":"brand personality","score":1.0},{"id":"https://openalex.org/keywords/millennials","display_name":"millennials","score":0.7429999709129333},{"id":"https://openalex.org/keywords/female-consumers","display_name":"women consumers","score":0.6320000290870667},{"id":"https://openalex.org/keywords/consumer-self-concept","display_name":"consumer self-concept","score":0.8209999799728394},{"id":"https://openalex.org/keywords/brand-value","display_name":"brand value","score":0.6620000004768372},{"id":"https://openalex.org/keywords/affective-relationships","display_name":"affective bonds","score":0.7170000076293945},{"id":"https://openalex.org/keywords/cultural-implications","display_name":"cultural implications","score":0.4830000102519989},{"id":"https://openalex.org/keywords/concept-store","display_name":"concept store","score":0.7480000257492065}],"concepts":[{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.747743546962738},{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.5844921469688416},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.47339093685150146},{"id":"https://openalex.org/C193257486","wikidata":"https://www.wikidata.org/wiki/Q3681519","display_name":"International business","level":2,"score":0.4606262743473053},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.4298425614833832},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.42115235328674316},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.38787826895713806},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3446706533432007},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.31917840242385864},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.22728216648101807},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.15258917212486267},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.14035573601722717},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.11968162655830383}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:CiteSeerX.psu:10.1.1.901.2872","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.901.2872","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.doria.fi/bitstream/handle/10024/99123/Airikka_Thesis_FINAL.pdf%3Bjsessionid%3D12B8D1C194156271FACEDB6E5E4E7F00?sequence%3D2","raw_type":"text"},{"id":"pmh:oai:www.doria.fi:10024/99123","doi":null,"is_oa":false,"landing_page_url":"http://www.doria.fi/handle/10024/99123","pdf_url":null,"source":{"id":"https://openalex.org/S4377196760","display_name":"Doria (University of Helsinki)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I133731052","host_organization_name":"University of Helsinki","host_organization_lineage":["https://openalex.org/I133731052"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Pro gradu"},{"id":"mag:39857783","doi":null,"is_oa":false,"landing_page_url":"http://www.doria.fi/bitstream/handle/10024/99123/Airikka_Thesis_FINAL.pdf?sequence=2","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":39,"referenced_works":["https://openalex.org/W575866791","https://openalex.org/W581162017","https://openalex.org/W583315115","https://openalex.org/W618090228","https://openalex.org/W648684630","https://openalex.org/W1479875417","https://openalex.org/W1505999675","https://openalex.org/W1527311855","https://openalex.org/W1530487374","https://openalex.org/W1538895096","https://openalex.org/W1545560518","https://openalex.org/W1556808170","https://openalex.org/W1934506504","https://openalex.org/W1968030958","https://openalex.org/W1969312663","https://openalex.org/W1971971552","https://openalex.org/W1973844561","https://openalex.org/W1982769585","https://openalex.org/W1988860973","https://openalex.org/W1989550293","https://openalex.org/W2003255980","https://openalex.org/W2046533509","https://openalex.org/W2056553427","https://openalex.org/W2059920020","https://openalex.org/W2076389556","https://openalex.org/W2076721540","https://openalex.org/W2091297564","https://openalex.org/W2094439016","https://openalex.org/W2113833762","https://openalex.org/W2140918013","https://openalex.org/W2147149573","https://openalex.org/W2475452188","https://openalex.org/W2954749008","https://openalex.org/W2995849063","https://openalex.org/W3119232034","https://openalex.org/W3121590070","https://openalex.org/W3141435694","https://openalex.org/W3209296121","https://openalex.org/W4240875187"],"related_works":["https://openalex.org/W2885789521","https://openalex.org/W7037701770","https://openalex.org/W7203483893","https://openalex.org/W4407168831","https://openalex.org/W6995883309","https://openalex.org/W1988789135","https://openalex.org/W6912757551","https://openalex.org/W7009223602","https://openalex.org/W6988429997","https://openalex.org/W7134096346"],"abstract_inverted_index":{"The":[0,18,35,130],"purpose":[1],"of":[2,11,25,37,64,71,96,104,108,141,160],"this":[3],"exploratory":[4],"research":[5,19,60,76,174],"is":[6,20,40],"to":[7,41,52,114,122,149,164,177],"study":[8],"the":[9,23,26,30,38,47,53,59,62,69,105,109,116,127,139,150,166,170,173,179],"role":[10],"emotional":[12,136,167,182],"branding":[13,137],"in":[14,84],"building":[15,72],"brand":[16,73,142,151],"personality.":[17,74],"conducted":[21,78],"from":[22],"perspective":[24],"consumer,":[27],"more":[28,124],"specifically":[29],"Finnish":[31],"Generation":[32,54],"Y":[33,55],"females.":[34],"aim":[36],"thesis":[39],"gain":[42,123],"insights":[43],"and":[44,50,99,138,158],"understanding":[45],"on":[46,68],"key":[48],"concepts":[49],"contribute":[51],"literature.":[56],"In":[57,112],"addition,":[58],"examines":[61],"effect":[63],"certain":[65],"cultural":[66],"implications":[67],"process":[70],"\\nThe":[75],"was":[77,88,175],"as":[79],"an":[80],"embedded":[81],"single-case":[82],"study,":[83],"which":[85,144],"qualitative":[86],"data":[87],"collected":[89],"through":[90],"semi-structured":[91],"interviews":[92],"with":[93,155],"a":[94,133],"sample":[95],"six":[97],"consumers":[98],"personal":[100],"observation":[101],"within":[102],"one":[103],"concept":[106],"stores":[107],"case":[110,128],"company.":[111,129],"order":[113],"triangulate":[115],"data,":[117],"secondary":[118],"sources":[119],"were":[120,162],"utilized":[121],"information":[125],"about":[126],"results":[131],"indicated":[132],"connection":[134],"between":[135],"formulation":[140],"personality,":[143],"can":[145],"be":[146],"manipulated":[147],"according":[148],"personality":[152],"drivers.":[153],"Congruence":[154],"consumer":[156],"self-conceptualization":[157],"set":[159],"values":[161],"discovered":[163],"strengthen":[165],"bonding.":[168],"As":[169],"end":[171],"result,":[172],"able":[176],"clarify":[178],"process-thinking":[180],"behind":[181],"branding.":[183]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":6},{"year":2019,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}