{"id":"https://openalex.org/W390164533","doi":null,"title":"How Superbowl Commercials Affect My Social Network: An Empirical Study on the Evolution of Social Ties through Revealed Preferences","display_name":"How Superbowl Commercials Affect My Social Network: An Empirical Study on the Evolution of Social Ties through Revealed Preferences","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W390164533","mag":"390164533"},"language":"en","primary_location":{"id":"pmh:oai:aisel.aisnet.org:icis2014-1089","doi":null,"is_oa":false,"landing_page_url":"http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1089&context=icis2014","pdf_url":null,"source":{"id":"https://openalex.org/S30879505","display_name":"Journal of the Association for Information Systems","issn_l":"1536-9323","issn":["1536-9323"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-scientific","cwts-core","dongbi-a","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310321080","host_organization_name":"Association for Information Systems","host_organization_lineage":["https://openalex.org/P4310321080"],"host_organization_lineage_names":["Association for Information Systems"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"ICIS 2014 Proceedings","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"T.C. Tan","orcid":"https://orcid.org/0000-0002-8038-7887","observed_orcids":["https://orcid.org/0000-0002-8038-7887"]},"institutions":[{"id":"https://openalex.org/I165932596","display_name":"National University of Singapore","ror":"https://ror.org/01tgyzw49","country_code":"SG","type":"education","lineage":["https://openalex.org/I165932596"]}],"countries":["SG"],"is_corresponding":false,"raw_author_name":"T.C. Tan","raw_affiliation_strings":["National University of Singapore"],"raw_orcid":"https://orcid.org/0000-0002-8038-7887","affiliations":[{"raw_affiliation_string":"National University of Singapore","institution_ids":["https://openalex.org/I165932596"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5010655577","display_name":"Tuan Quang Phan","orcid":"https://orcid.org/0000-0002-6512-8158","observed_orcids":["https://orcid.org/0000-0002-6512-8158"]},"institutions":[{"id":"https://openalex.org/I165932596","display_name":"National University of Singapore","ror":"https://ror.org/01tgyzw49","country_code":"SG","type":"education","lineage":["https://openalex.org/I165932596"]}],"countries":["SG"],"is_corresponding":false,"raw_author_name":"Tuan Q. Phan","raw_affiliation_strings":["National University of Singapore"],"raw_orcid":"https://orcid.org/0000-0002-6512-8158","affiliations":[{"raw_affiliation_string":"National University of Singapore","institution_ids":["https://openalex.org/I165932596"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I165932596"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.01892966,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.7871000170707703,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.7871000170707703,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.2078000009059906,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-network-dynamics","display_name":"social network dynamics","score":0.6669999957084656},{"id":"https://openalex.org/keywords/tie-strength","display_name":"tie strength","score":0.8769999742507935},{"id":"https://openalex.org/keywords/homophily","display_name":"homophily","score":0.8370000123977661},{"id":"https://openalex.org/keywords/popularity","display_name":"popularity","score":0.5479999780654907},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.7900000214576721},{"id":"https://openalex.org/keywords/revealed-preference","display_name":"revealed preference","score":0.656000018119812},{"id":"https://openalex.org/keywords/network-evolution","display_name":"network evolution","score":0.4490000009536743},{"id":"https://openalex.org/keywords/social-media-endorsement","display_name":"social media endorsement","score":0.3799999952316284},{"id":"https://openalex.org/keywords/centrality","display_name":"centrality","score":0.48399999737739563},{"id":"https://openalex.org/keywords/transitivity","display_name":"transitivity","score":0.7940000295639038},{"id":"https://openalex.org/keywords/network-robustness","display_name":"network robustness","score":0.5090000033378601}],"concepts":[{"id":"https://openalex.org/C2779812341","wikidata":"https://www.wikidata.org/wiki/Q5891525","display_name":"Homophily","level":2,"score":0.9614654779434204},{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.7908444404602051},{"id":"https://openalex.org/C53811970","wikidata":"https://www.wikidata.org/wiki/Q5062194","display_name":"Centrality","level":2,"score":0.7619670033454895},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.6957956552505493},{"id":"https://openalex.org/C142189719","wikidata":"https://www.wikidata.org/wiki/Q1276633","display_name":"Interpersonal ties","level":2,"score":0.6824144124984741},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.655315101146698},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5421621799468994},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5351290106773376},{"id":"https://openalex.org/C131158328","wikidata":"https://www.wikidata.org/wiki/Q1307337","display_name":"Social influence","level":2,"score":0.4952608644962311},{"id":"https://openalex.org/C123757187","wikidata":"https://www.wikidata.org/wiki/Q9195957","display_name":"Network dynamics","level":2,"score":0.47236138582229614},{"id":"https://openalex.org/C114713312","wikidata":"https://www.wikidata.org/wiki/Q7551269","display_name":"Social network analysis","level":3,"score":0.41417115926742554},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.39728283882141113},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.32840365171432495},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.307404100894928},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2926243245601654},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.22960638999938965},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.20798549056053162},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.10873255133628845},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.07920652627944946},{"id":"https://openalex.org/C118615104","wikidata":"https://www.wikidata.org/wiki/Q121416","display_name":"Discrete mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C114614502","wikidata":"https://www.wikidata.org/wiki/Q76592","display_name":"Combinatorics","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:aisel.aisnet.org:icis2014-1089","doi":null,"is_oa":false,"landing_page_url":"http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1089&context=icis2014","pdf_url":null,"source":{"id":"https://openalex.org/S30879505","display_name":"Journal of the Association for Information Systems","issn_l":"1536-9323","issn":["1536-9323"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-scientific","cwts-core","dongbi-a","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310321080","host_organization_name":"Association for Information Systems","host_organization_lineage":["https://openalex.org/P4310321080"],"host_organization_lineage_names":["Association for Information Systems"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"ICIS 2014 Proceedings","raw_type":"text"},{"id":"mag:390164533","doi":null,"is_oa":false,"landing_page_url":"https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1089&context=icis2014","pdf_url":null,"source":{"id":"https://openalex.org/S4306419566","display_name":"International Conference on Information Systems","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International Conference on Information Systems","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":32,"referenced_works":["https://openalex.org/W1512148036","https://openalex.org/W1569219306","https://openalex.org/W1576165493","https://openalex.org/W1967707152","https://openalex.org/W1969667322","https://openalex.org/W1971526329","https://openalex.org/W1986404713","https://openalex.org/W2003741412","https://openalex.org/W2008620264","https://openalex.org/W2049607688","https://openalex.org/W2064892860","https://openalex.org/W2067767241","https://openalex.org/W2076550623","https://openalex.org/W2106805078","https://openalex.org/W2107709347","https://openalex.org/W2112090702","https://openalex.org/W2114389382","https://openalex.org/W2119224570","https://openalex.org/W2122489728","https://openalex.org/W2123333844","https://openalex.org/W2130354913","https://openalex.org/W2138081378","https://openalex.org/W2145845082","https://openalex.org/W2146257737","https://openalex.org/W2148606196","https://openalex.org/W2150375325","https://openalex.org/W2157085604","https://openalex.org/W2173363650","https://openalex.org/W2184777198","https://openalex.org/W2608560640","https://openalex.org/W3124493902","https://openalex.org/W3143219376"],"related_works":["https://openalex.org/W2548876635","https://openalex.org/W2899321030","https://openalex.org/W2211595436","https://openalex.org/W2610873510","https://openalex.org/W2162887832","https://openalex.org/W7100091456","https://openalex.org/W7098908283","https://openalex.org/W7051714280","https://openalex.org/W2548458970","https://openalex.org/W2165228941"],"abstract_inverted_index":{"Marketers":[0],"use":[1],"online":[2],"social":[3,22,78,92,132,147],"networks":[4,102],"for":[5],"target":[6],"and":[7,21,48,54,66,97,142],"promotion.":[8],"Identifying":[9],"influentials":[10],"that":[11,61,99],"disproportionately":[12],"affect":[13],"others":[14],"is":[15],"challenging":[16],"due":[17],"to":[18,40,108,130],"network":[19,72,133],"dynamics":[20],"interactions.":[23],"In":[24],"this":[25],"paper,":[26],"we":[27],"focus":[28],"on":[29,37,56,146],"the":[30,50,83,120],"former":[31],"by":[32,135],"conducting":[33],"a":[34],"quasi-natural":[35],"experiment":[36],"American":[38],"Superbowl":[39],"investigate":[41],"shifting":[42,139],"tie":[43,140],"strengths":[44],"through":[45,74],"revealed":[46],"preferences":[47,87],"exploring":[49],"interplay":[51],"between":[52],"popularity":[53],"homophily":[55,89],"dynamic":[57,95,131],"networks.":[58],"We":[59],"hypothesize":[60],"sociometrics":[62],"such":[63,111],"as":[64,112],"centrality":[65],"transitivity":[67],"need":[68],"not":[69,104],"change,":[70],"but":[71],"evolves":[73],"strengthening":[75],"or":[76,88],"weakening":[77],"ties.":[79],"Our":[80,127],"findings":[81],"highlight":[82],"importance":[84],"of":[85],"shared":[86],"in":[90,94],"retaining":[91],"ties":[93],"networks,":[96],"show":[98],"popular":[100,121],"users\u2019":[101],"are":[103],"necessarily":[105],"more":[106],"robust":[107],"external":[109],"events":[110],"marketing":[113],"campaigns.":[114],"The":[115],"unfavourable":[116],"endorsement":[117],"may":[118],"decay":[119],"user\u2019s":[122],"relationship":[123],"with":[124],"her":[125],"followers.":[126],"study":[128],"contributes":[129],"research":[134],"specifically":[136],"targeting":[137],"at":[138],"strength":[141],"provides":[143],"novel":[144],"insights":[145],"media":[148],"marketing.":[149]},"counts_by_year":[],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
